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- 1. Katherine Ponsford katieponsford57@hotmail.com /katie-ponsford @katieponsford57 07824831637 Personal Profile Ambitious, creative and lateral thinker, with a broad experience of event marketing, social media, PR and consumer engagement, with a particular interest in creative marketing & consumer behaviour. Willingness to undertake all roles to ensure a job is done to the highest standard. Proven ability to deliver multiple projects, good at leading teams, ability to think visually with a creative eye for detail, and a strong articulate communicator at all levels. Education & Qualifications BA (Hons) Events Management, Bournemouth University - 2:1 2011 15 Modules: Marketing & Communications (1st ), Finance (1st ), Consumer Behaviour (2:1), Research Methods, Digital Marketing, Events Management, Entrepreneur Development (1st ), and Strategy & Leadership Included a year on placement in a range of marketing roles at: Kondor Ltd, destination Southampton, and the Grange cookery school & restaurant Leiths Diploma (First), Leiths School of Food and Wine 2007 - 08 National Diploma in Horticulture (Distinction), Lackham College, Wiltshire 2005 07 11 GCSE subjects (A-C), Stonar School, including English & Maths 2003 05 Employment History Marketing Officer, Aster Group April Aug 16 Aster Group is a housing association, providing affordable housing through shred ownership sale, open market sale and rental over South & Southwest England. As the marketing officer, day to day tasks included: Managing and overseeing the social media accounts Assisting with day to day admin tasks & telephone enquiries Assisting with the marketing and promotion of new properties Regularly doing market research to help promote developments Attending completions, viewings & site visits with colleagues Assisting with Open Days at different sites. Attending Help to Buy shows to promote shared ownership in specific areas to first time buyers Marketing Awards Executive, FoodBev Media Dec 15 Feb 16 FoodBev operates the industries most established awards schemes the World Beverage Innovation Awards, World Dairy Innovation Awards, World Food Innovation Awards and the Gulfood Awards. Overseeing the implementation of the marketing program of this thriving media company's awards scheme. Responsibilities include networking in industry events, copy-writing outreach materials and data research and reporting, in liaison with the digital marketing and editorial departments. Social Media & PR Assistant, Kondor Limited Dec 13 Sept 14 Building & maintaining relationships with journalists & social media activists to gain exposure for the mobile phone accessories brands distributed by Kondor Developed an online presence for three of Kondors own lines using digital marketing tools Created an individual tone of voice for each brand. This included copywriting, product placement, product development, brand repositioning, organizing B2C & B2B events such as exhibiting over the Gadget Show Live, and, organising a CAT Press Tour, writing press releases, managing multiple social media accounts, & communicating with customers on a daily basis.
- 2. Katherine Ponsford Conference & Events Coordinator, Destination Southampton Aug Nov 13 Supported the events team for Business Solent and Stadium Experience. Product Development Intern, Marks & Spencer Head Office March April 11 Competitive hands-on experience in the fresh foods product development team with one of the UKs leading first to market food retailers. Market trend research, comparison shopping and gate meetings with suppliers were daily activities. Volunteer Experience Events Assistant Volunteer, Rose Road Association Sept 13 Dec 14 Fundraising & raising awareness of the charity sector of disabled children & young people Design & PR Manager, Fair Trade Marketing Campaign Sept 12 Feb 13 Raising awareness of Fairtrade to Bournemouth University students & leading a team of 8 volunteers Set up of the event space to display a Fair and provided an environmental message for attendees to experience upon arrival Communicating with the audience, stakeholders & events team to ensure the event continuously represented a positive ethical image at all times Careers Teaching Assistant Volunteer, Young Enterprise Nov 12 May 13 Supported 30 students within two secondary schools in Bournemouth, developing career skills. Position of Responsibility Vice President, Bournemouth University Entrepreneur Group Aug 12 June 13 Managing an entrepreneurial club for students. Bournemouth University Representative, Dynamo Enterprise Challenge Nov 2012 Pitching business ideas relating to a environmental challenge outlined by a local business on brand repositioning at a national inter-university competition. Achievements Project Manager, Google Online Marketing Challenge Feb - May 2015 Project managed a team of five student members Producing & delivering an online advertising campaign using Google AdWords & Google+ and a social media marketing campaign for a small business Student Development Award, Bournemouth University June 2014 Productive involvement in extra-curricular activities and career skills led to me achieving the award. Record setter for highest number of social media competition entries, Kondor Ltd. May Aug 2014 Achieved this through running a social media competition with Dogs Trust. Resulting in an uplift of 4,000 new Facebook fans Additional Skills First Aid (Dec 12 15); Manual Handling (Dec 12); Full Clean Driving Licence & Car (2007 Present) I.T Skills Basic Web Design (competent in coding with SMS & CSS) Microsoft Office (Word, Excel, PowerPoint, Outlook & SPSS 21) Social Media & Digital Marketing, (Google AdWords, Google+ SEO & campaign projects) References available on request