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- 1. 146 Stone Hill Dr., Pottstown, PA 19464 215-534-0003 Paula.C.Bickelman@outlook.com Paula Carroll Bickelman Summary Results-driven leader with a proven success record in developing and executing merchandising and public relations strategies dramatically increasing market share and brand recognition through event coordination and campaign development. Strong ability to effectively balance creativity and resourcefulness utilizing strategic thinking and execution in a fast-paced environment. Excellent communication skills one-on-one through large audiences with measurable results. Education Professiona l Highlights Villanova University, Villanova, PA BA Economics Public Relations/Partnerships Launched new branch location: Forged partnership between Wawa and local school district to increase the Wawa brand in the community; exceeded budgeted sales by 50% and profit by 100% in first 6 months. Developed partnership between Wawa and all local First Responders to host annual Community Safety Days. Branch achieved #1 position in the company for seasonal growth. Project Coordinator local Community Day and Annual Charity Festival: Increased net profits by 150% year over year for last 3 years First year increased game participation 24%, food sales 20% and implemented sponsorship program with local businesses covering 75% of all entertainment costs. Increased post sale donations to other not-for-profit agencies by 100% since appointment. Chair Events Task Force, local not-for-profit: Ensure all events maintain financial self-sufficiency, whether categorized as awareness only or fund raising. Profit Management Created strategy moving Kutztown University Bookstore to contributing profit center: Within 12 months increased net profits to level needed for expansion with no impact to co-op mandated margins (lower than national standards), staff or customer base. Leveraged campus partnerships with faculty by authoring Textbook Adoption Handbook. Utilized by colleges of varying sizes, repeated positive results increased the number of early adoptions, number and selection of used books for students, market share and improved faculty relationships. Client Relations/Public Speaking Large Groups: Speaker for Monster.com: Making It Count Program: Session size ranged from 150 to 300 students. Feedback surveys reported consistently 90%+ satisfaction ratings. Inter mediate Size Groups: Developed and presented sessions on various industry topics for National Association of College Stores (NACS) and Mid-Atlantic College Stores (MACS) regional and annual sessions: Relevant topic areas included marketing, merchandising, POS conversion & course materials topics. Feedback survey results of 4.7 on a 5. One-on-One: Citizens Bank recognized best in customer relations, personal and business accounts, which culminated in achieving consecutive quarterly ranking of #4, #2, #2 and #1 in first year regional sales. Mentoring/Training College Bookstores: Buyer for various soft lines. Trained Buyers on sales and inventory analysis to optimize turns and profits Banking: mentored other bankers and tellers on selling techniques including: personal connection, satisfaction and cross-sell ratio WAWA Multi-Project Field Coach. Working with a new team each day hones a trainers skills to be adjust their style daily with the flow of each store, the ability level of each individual which you are working and the technology/facility limitations you may encounter. - WAWA POS Project Field Coach: Coaching duties involved pre-Go Live phone calls and e-mails with the GM along with a full day of on-site hands on training per store across hundreds of store in 5 states. During the project coaches were also assigned to audit the phase one stores for cash issues, process execution and cataloging of glitches for the IT team. My training score ratings ranged from 4.61-4.91 of 5. - WAWA Roll Baking Project Field Coach Duties included helping coordinate in-store training with store management, 2 weeks of follow-ups at each store to ensure spoilage control/tracking, consistency of product, following of safety guidelines and proper execution of new planograms were done. I supervised the coach I was partnered with, including scheduling. Both of us received high marks from all stores for professionalism, thoroughness and process knowledge. WAWA in Store Training within my own stores: I was the leader for all store teams I was a part for the hiring and training coordination of my associates. This included one-on-one training, partnering associates with strong seasoned associate mentors, performing reassessments 30 and 60 days into their employment to determine their progress, tracking all associates adherence to safety guidelines and coordinate on- going supplemental training as needed. WAWA in Store Training, New Store: I was selected to be part of the mgmt team of a new Wawa in Pottstown, PA. New stores are exciting, but also have training challenges, especially in food service, as the amount to learn is extensive. The associates go through intensive training at area stores then come together at the new store. By working side-by-side to observe and evaluate their training quality and retention, you know best how to address any gaps that need to be filled. This store surpassed budget by 50% within the 1st six months.
- 2. 146 Stone Hill Dr., Pottstown, PA 19464 215-534-0003 Paula.C.Bickelman@outlook.com Paula Carroll Bickelman Skills & Earned Certification s CSP, Certified Store Professional, National Association of College Stores (NACS) Microsoft Office Suite proficient Wawa earned several corporate recognitions for modeling Core Values SAP proficient Wawa Inc, company-wide trainer/auditor POS system Temple University, Project Management Certification Employment History Outreach Coordinator Case Manager Manager/ Trainer Peters Place, Radnor, PA Lutheran Disaster Relief Wawa, Inc, Wawa, PA July, 2015- August, 2016 April, 2015 - present Nov 2007 - April, 2015 Mortgage Broker Net Worth Financial Solutions May 2007 - Nov 2007 Assistant Branch Manager Assistant Director Citizens Bank Toys R Us, Allentown, PA Dec 2005 - May 2007 Aug 2004 - Dec 2005 College Store Director of Sales & Marketing Georgetown College, KY; Lehigh University; University of Vermont; Kutztown University Nov 1990 - Aug 2004