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AdWords in a Nutshell
Pay-Per-Click Channel
Stephan Pire, 2015
HEC-Marketing
Whats Pay-per-Click
This Document is available in Printable HD format on
http://catc.biz/canvas
Why Search Engine Ads?
 Acquire new
customers fast
 Target people with
symptoms
 Target people with
clear interest
Learn by yourself first
before hiring an agency
Is it enough?
Why should I Advertise?
AdWords Techniques
 Keyword Planning
 Building Traffic
 Optimizing top keywords (Peel & Stick)
Exploiting top Keywords
Building a User Journey from identified
keywords
Thank you (any question?)
@stephanpire
Ad

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Pay-per-Click in a Nutshell