The document discusses the phenomenon of "plastic pop" which emerged in the 1950s. Plastic pop refers to the less serious, less emotional genre of pop music where artists are often "one hit wonders" who find success on a music reality show but are unable to sustain long-term careers. While some artists like Leona Lewis and Kelly Clarkson have achieved continued success after reality shows, many winners struggle after their initial promotion. The document also notes criticism of reality shows for how they may negatively impact the pop genre, and identifies a book called "Bubblegum: The History of Plastic Pop" as providing more information on the topic.