This study analyzed attacking patterns and ball movement in the Australian Football League (AFL) using notational analysis of 16 teams over 8 games. Results showed that teams were more likely to keep possession by playing on around the ground with either kicks or handballs. Marks in the midfield most often resulted in playing on, while marks in the forward line usually led to holding the ball up. Playing on generally led to possession, while holding up the ball was more likely to result in a turnover or no possession. The study provides evidence that new AFL rules encouraging continuous play have significantly impacted attacking strategies and ball movement.