The document describes the process of designing a movie poster. Key elements were added including a monochrome background, the title in red text to be the focal point, credits in a neat block, the phrase "Coming Soon" in red, the film's web address in white, a catch phrase to identify it with the target audience, the main actor's picture on the side darkened slightly for aesthetic purposes, and adjusting the background positioning until it was finalized. The goal was to create a poster that represented the film and effectively advertised it.
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Poster step by-step
1. First off as we did with our
magazine cover we started with a
monochrome background to place
everything on.
2. We then added in our title as this is
the focus of the poster, to advertise
the film we are making. The text
colour was debated over a few
times but we decided on red as it
stood out and was a convention of
most action posters.
3. Next we copied the credit block from
our trailer and then adjusted it so that
it was shaped correctly and looked neat
on the actually poster. The size of the
text also had to be edited as when we
copied it in we felt it was too big in
comparison to the title and as stated
before, we wanted the title to be our
main focus.
4. Next we added the obligatory Coming
Soon phrase. This was written in red to
make it stand out better against the
background of the poster but also so your
eyes are drawn towards the Coming Soon
as opposed to the credit block.
5. Then another simple case of adding in
the web address associated with our
film. We decided to do this in white to
vary the colours on the poster while still
keeping to a simple colour scheme of
white, grey, and red. This was also made
bigger then the credit block as this is
another important piece of information.
6. Next we added the catch phrase to our
film to make it more identifiable with our
target audience. This is a common
technique used by not only action films
but also films in general. And is also a line
that can be seen within the trailer,
therefore connecting these different
medias together.
7. Then we added the main picture of the
actor and positioned it to the side of
the text. When making a poster the
actor isn't usually facing the camera but
looking just to the side or down from
the lens. We also noticed that the
picture we took was too light so we
placed an extra layer with a black
rectangle. We then made it at around
25% transparency so you could still see
through it but so that it still made the
other layers darker. This seemed to
work very well for the aesthetic of the
poster.
8. We then added in our background to
make sure that we could still see
everything properly. We removed
the darkened shape for just a second
so that everything could be
positioned correctly. After resizing
and moving the background we
finally decided on the position you
see here.
9. Then we put the colour back
over to make sure that it still
had the ideal effect. One thing
we had to change was the text
being in front of the darkened
layer because it seemed too
dark and we wanted it to stand
out so that people would read it.
we now believe that this effect
creates a more rough feel and
one that will represent our film.