Pr Falina
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Teh Botol Sosro has been a market leader in bottled tea in Indonesia since 1940. It introduced bottled tea and saw success through sampling promotions. In 1974, PT Sinar Sosro was established to produce Teh Botol Sosro. While it remains popular due to flavor and quality, a marketing strategy is being developed to reposition its image and packaging for the modern market through a bottle redesign and promotional campaign.
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![MARKETING PLANNING AND CONTROL
LECTURER: Ms. FALINA
Prepared by:
Anita [2007110133]
Diana Sari [2007110153]
Herni Veryany [2007110376]
Herlina Oeij [2007110336]
Wita Tursina [2007110803]
Class 11-3C
The London School of Public Relations Jakarta
2008](https://image.slidesharecdn.com/prfalina-090927042815-phpapp02/85/Pr-Falina-1-320.jpg)
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Dokumen tersebut membahas tentang kebudayaan etnis Tionghoa di Indonesia, meliputi sistem keagamaan, organisasi sosial, pengetahuan, mata pencaharian, dan teknologi mereka. Dokumen ini menganalisis bagaimana kebudayaan Tionghoa diterapkan berdasarkan 7 unsur kebudayaan universal.Pr (Clinique Proposal)
Pr (Clinique Proposal)dianaists
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Clinique Laboratories is launching a new Mineral Translucent Spray Blusher that contains pure minerals and is fragrance-free and allergy tested. An event will be held to promote the product and create awareness of its benefits among women aged 22-35 in Jakarta. The budget and program details for the event are provided, including engagement of media partners to maximize outreach.Product Launching Presentation
Product Launching Presentationdianaists
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This document provides details on a product launch presentation for Clinique Mineral Translucent Spray Blusher. It discusses the company profile of Clinique, SWOT analysis, product characteristics, PR consultant objectives and target public, proposed media plan and budget, event program information, and press kit and goody bag contents. The launch event will be held on August 2, 2008 in Jakarta to create awareness of the new blusher product among female consumers aged 22-35.Negara Dan Bangsa
Negara Dan Bangsadianaists
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Dokumen tersebut membahas tentang pengertian negara dan bangsa. Negara didefinisikan sebagai organisasi masyarakat yang terikat oleh wilayah dan pemerintah tertentu, yang mengatur tata tertib dan keamanan kelompok manusia yang mendiami wilayah tersebut. Terdapat beberapa teori tentang terbentuknya negara, seperti teori kekuasaan ilahi, kekuasaan, dan hukum alam. Unsur-unsur pokok negara adalah wilayah
Ketergantungan Observasi pada Teori
Ketergantungan Observasi pada Teoridianaists
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1. Ketergantungan observasi pada teori. Observasi membutuhkan teori untuk dilakukan dan dipahami, sementara teori juga dibentuk berdasarkan observasi. Keduanya saling mempengaruhi.
E90 Communicator (Final Project) paper
E90 Communicator (Final Project) paperdianaists
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Nokia corporation is the world's largest producer of mobile phones. It launched the Nokia E90 Communicator in 2007, targeting professional business users. The E90 had advanced features for productivity, communication and entertainment. It was expensive, priced at over Rp10 million initially in Indonesia, but fell to around Rp8 million after a few months as supply increased. The E90 was distributed widely through Nokia stores and other mobile phone retailers across Indonesia.Brand Clothing
Brand Clothingdianaists
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The group is marketing a clothing product called 'Arc' for teenagers aged 15-25 years old. The brand name 'Arc' means rainbow and was chosen to represent the colorful, dynamic lives of teenagers. Their t-shirt product will be priced between Rp 100,000-200,000 to target middle to upper middle class teenagers living in big cities. The product level compares to Giordano and their trademark is the 'Arc' logo.
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Hinamatsuri is one of Japan's cultural traditions celebrated on March 3rd. Known as Girl's Day, it is meant to celebrate little girls and involves displaying decorative Hina dolls in homes, including a King, Queen, attendants, and musicians. Parents who have daughters typically set up the doll display and offer ritual foods like peach, rice cakes, and sake before taking the dolls down the following day to avoid bad luck.Verbal Messages
Verbal Messagesdianaists
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The document discusses verbal messages and the communication process. It explains that encoding and decoding messages involves converting ideas into messages with the intent that receivers will understand them as intended. Communication models can examine how messages are transmitted between senders and receivers as well as how meaning is constructed. The nature of language involves patterns of phonology, syntax, semantics and pragmatics. Physiological and cognitive factors underlie language use and acquisition develops through social interaction and expressing meanings.Recently uploaded (20)
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Ross Chayka: AI in Business: Quo Vadis? (UA)Lviv Startup Club
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Ross Chayka: AI in Business: Quo Vadis? (UA)
Kyiv AI & BigData Day 2025
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This guide offers practical insights and actionable steps to help new entrepreneurs launch and grow their businesses successfully.Why AI is Needed Procurement and Supply Chains
Why AI is Needed Procurement and Supply ChainsUniversity of Hertfordshire
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This presentation was delivered to a mixed sector industrial audience to provide a balanced view of why AI is necessary in many working environments, and further, how it can advantage the individual and organisation. It also dispels the widely held (media) view that AI will destroy jobs and displace people on a socially damaging scale. The really serious threat scenarios actually remain the domain of human players, and not as depicted by some Hollywood dystopian machines take over nightmare!
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The nonsensical nature of AI v human supremacy arguments also distract from the symbiotic relationships we are forging. This is especially evident when confronted by complexity beyond our natural abilities. For example: procurement and supply chains may now see >>60 independent variables (features and parameters) with many requiring real time control. Humans can typically cope with 5 - 7, whilst our mathematical framework fails at 5. This primal limiter also compounds the risks involved in designing for:
optimisation v brittleness v resilience
In this context, the digitisation process is largely regarded as an event instead of a continuum and this greatly exacerbates the risks involved. This is illustrated against the backdrop of several past tech-revolutions and the changes they invoked. Two ongoing revolutions are also included with projections for likely futures/outcomes.
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The financial technology landscape is evolving at an unprecedented pace, and 2025 promises to be a transformative year for the industry. From AI-driven banking to decentralized finance, the future of FinTech is brimming with innovation. In this carousel, we explore the five key trends that will shape the FinTech ecosystem in 2025. Stay ahead of the curve and discover how these advancements will redefine the way we manage, invest, and interact with money. Swipe through to dive into the future of finance! 叶Oleksandr Krakovetskyi: 亞仍磲 亞亠仆亠舒亳于仆亳 仄仂亟亠仍亠亶 亰 仄从于舒仆仆礆 (UA)
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Vitaly Bondar: Are GANs dead or alive? (UA)Lviv Startup Club
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Vitaly Bondar: Are GANs dead or alive? (UA)
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Will-Skill Matrix PowerPoint Template and GuideAurelien Domont, MBA
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The Will-Skill Matrix is an essential framework for managers and consultants aiming to optimize team performance. This model divides employees into four quadrants based on their levels of motivation (Will) and competencies (Skill):
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This PowerPoint presentation is only a small preview of our content. For more details, visit www.domontconsulting.com Western Alaska Minerals Corporate Presentation Mar 2025.pdf
Western Alaska Minerals Corporate Presentation Mar 2025.pdfWestern Alaska Minerals Corp.
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Advancing North America's Next Major Silver & Critical Minerals District
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Taylor Swift The Man Music Video Productioneclark941
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For my school project, I analyzed Taylor Swift's "The Man" music video. I explored how it critiques gender inequality by depicting Taylor Swift as a man to highlight the double standards and societal expectations placed on men and women. The video uses satire and symbolism to comment on issues of power and privilegeProject Status Report - Powerpoint Template
Project Status Report - Powerpoint TemplateAurelien Domont, MBA
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Project Status Report Template that our ex-McKinsey & Deloitte consultants like to use with their clients.
For more content, visit www.domontconsulting.com
In the fast-paced world of business, staying on top of key projects and initiatives is crucial for success. An initiative status report is a vital tool that provides transparency, accountability, and valuable insights to stakeholders. By outlining deadlines, costs, quality standards, and potential risks, these reports ensure that projects remain on track and aligned with organizational goals. In this article, we will delve into the essential components of an initiative status report, offering a comprehensive guide to creating effective and informative updates.TablePlus Crack with Free License Key Download
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Social media marketing trends is now being very crucial.Norman Cooling - Founder And President Of N.L
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Norman Cooling founded N.L. Cooling Strategic Consulting LLC where he serves as President. A man of faith and usher for Wesley Memorial Methodist Church, he lives with his wife, Beth, in High Point, North Carolina. Norm is an active volunteer, serving as a Group Leader for Enduring Gratitude since 2019 and volunteering with the Semper Fi Fund.Digital Marketing Roadmap - PPT Template and Guide
Digital Marketing Roadmap - PPT Template and GuideAurelien Domont, MBA
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In the ever-evolving landscape of digital marketing, having a well-structured roadmap is essential for achieving success. Heres a comprehensive digital marketing roadmap that outlines key strategies and steps to take your marketing efforts to the next level. It includes 6 components:
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4. Pay-Per-Click (PPC) Strategy
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This PowerPoint presentation is only a small preview of our content. For more details, visit www.domontconsulting.com Your brand might be pushing clients away without you knowing.
Your brand might be pushing clients away without you knowing.Group Buy Seo Tools
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Avoid these personal branding mistakes:
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Only posting sales content (value first, sales later).
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Branding is more than a logo; its your reputation.
Follow for more branding tips.20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...
20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...FINNOMENAMarketing
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A. Stotz All Weather Strategy - Weights update & Performance reviewPr Falina
- 1. MARKETING PLANNING AND CONTROL LECTURER: Ms. FALINA Prepared by: Anita [2007110133] Diana Sari [2007110153] Herni Veryany [2007110376] Herlina Oeij [2007110336] Wita Tursina [2007110803] Class 11-3C The London School of Public Relations Jakarta 2008
- 2. Product: Teh Botol Sosro Company: PT Sinar Sosro TEH BOTOL SOSRO Teh Botol Sosro firstly introduced in 1940 in Jawa Tengah. Sosrodjoyo family tried to develop tea with jasmine aroma. The brand was THE CAP BOTOL. They were introduced a new kind of tea. They started by promoting with sampling technique and it was success in Java. The sales increased. After success introduced the product in Java, they started to expand market in Jakarta. They use the same technique which was sampling technique, and make them also success in Jakarta. Then they started to create new strategy. They tried to develop Teh Botol in 1969. In 1970, first bottle was established. After two year, they changed. And in 1974, they established the third bottle design and it still use until now. Also in 1974, the PT.SINAR SOSRO was established. Sosro has it own market share and get profit. From 1974 until now, Teh Botol Sosro is still the first instant tea in Indonesia. It is distributed nationally and even internationally. Teh Botol SOSRO is in its maturity until now. Over 40 years, the product is still on maturity. It may because the flavor, the quality and the credibility of the company.
- 3. Teh Botol SOSRO is not already decline. But it will decline when there will be so much tough competitor, the technology and trend change, etc. PLC and BGC chart Volume Introduction Growth Maturity Decline Question mark Star Cash Cow Dog Time 1940 1974
- 4. SWOT Analysis Strengths: Teh Botol Sosro is the first bottled tea in Indonesia and in the world. Teh Botol Sosro is made from chosen tea leaves. The packaging of Teh Botol Sosro is environmental friendly and can support in preventing global warming The brand name "Teh Botol Sosro" is taken from Indonesian, so it proves that Teh Botol Sosro is Indonesian product. The price of Teh Botol Sosro is affordable. Weaknesses: The bottle packaging of Teh Botol Sosro makes the beverages hard to bring everywhere and easy to break. Teh Botol Sosro contains a lot of sugar, so it cant be drunk by people who got diabetes mellitus. Opportunities: Teh Botol Sosro is available everywhere (easy to get the product) Teh Botol Sosro has go internationally
- 5. Threads: There are a lot of competitors in the tea market, such as frestea, s-tee, tekita, etc. In the market, there are a lot of people who make imitation of Teh Botol Sosro or make their own tea and pour it into Teh Botol Sosro bottle. Another brand (competitor) over the tea product with same price but serves more content.
- 6. STRATEGY and TACTICS Strategy: Repositioning the image of Teh Botol Sosro (conventional image, low status image, etc) Tactic: PT. Sinar Sosro have to change the packaging of Teh Botol SOSRO. The recent packagings have been used since 1974. This recent packaging is conventional and considered that it needs renewal to attract more consumer than before. PT Sinar Sosro will change the bottle design. It is still made from glasses, but it will be lighter, easy to bring, and unique. For one year we will do much promotion and road show to create awareness about the new packaging of Teh Botol Sosro.