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Corporate Social Responsibility ( CSR) ¡° ????????????¡± ( ????????? ) : ?????????????? ???????????????????????????????????? ? ?????????????? ?? . ??????? ??????????? ??????????????????????? ?????????????? ????????????????????? Powerpoint ?????????? ???????????????????????? 2803314 ?????? ?????????? 2553
???????????? ( ????????? ) ??????? ????????? ??? ??????????????????????????????????? ?????????????????????????? ??????????????? ??????????????? ??????????????????????????? ?????????????????????????????????? ( World Business Council for Sustainable Development) ????? ??? ¡°??????????????????¡±
???????????? ( ????????? ) ??????? ¡° ?????????¡± ??? ???????????????? (mission) ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? (Kotler&Lee, 2551) -> ??????????????????????????? ¡°??????¡± ¡° ???????¡± ??? ¡°????????¡± ???????? -> ???????????????? ¡°???????¡± ???????????????????????? ??? ¡°?????????????¡± -> ?????? ¡°??????????¡± ????????????????? ???????????????????????????????????? ? ????????? ??????????????
???????????? ( ????????? ) ??????? ???????????????????????????????????????????????????????????? ?????? ?????????? ????????????????????????? ( Business for social responsibility) ??????????????????????????????????????????????? - ?????????????????? - ?????? - ??????? - ????? - ??????????????
???????????? ( ????????? ) ??????? ?? . ??????? ?????????? ????????????????????????? ???????????????? CSR ???? ???????????? ?????????? ??????????????????????????????????????? ??????????????????????????????????????????????????????????????????????????????????? ?????????????????????? ????????????????????????????????????????????????????????????????? ???????????????????????????????????????????????? ????????????????????? 8 ?????? ?????? ... www . greenbusthailand . com
???????????? ( ????????? ) ??????? 1. ??????????????????????? 2. ??????????????????????????????? 3. ??????????????????????????????????????????????????????? 4. ????????????????????????? 5. ????????????????????????? 6. ??????????????????????? 7. ?????????????????????????????????????????????????????????????? 8. ????????????????????????????????????? ????????????? ? ????????? ( ??????????????? ) ?????????????? ( ??????????????? ) ??????????????????? ( ?????????????? ) ?????????? ( ??????????? ) ?????????? ( ????????? ) www . greenbusthailand . com
???????????? ( ????????? ) ???????????????????????? ????????????????????? ??? ???????????? ?????????????????????????????????????????????????????????????????????????????????????????? ???? ??????????? ( ????? ?????? ) ??????????? ( ????????? ?????????????????????????????????????? ??????????????????? ) ???????? ( ??????????????? ?????????????? ??????????????????? ) ?????????? ( ??????????? ????????????????? ????????????? ) ???????????? ( ???????? ?????????????????????????????? ) ???????????????????????? ( ?????????????????? ) ?????????????????????????????????? ( ??? ?????????? ????????????????? ??????????????? ?????????????????????? )
???????????? ( ????????? ) ???????????????????????? ???????????????????????????? ?????????? ??????????? / ????????????? ???????????????? ???????????????????????? ????????????????????? ( ?????? ) ???????????????? ???????????????????????? ??????????????????? / ???????????????? ??????????? ???? ????????????????????? ????????
?????????????????? ?????????????????? ???????? ??????????????????? ??????????????? ????????????????? ??????????????????? ??????????????????? ????????????????? ????? ???????????????????? ??????????????? ??????????????????? ???????? ????????????????? ??????????????? ????????
?????????????????? ????????? ???????????? ????????????????? ????????????????????????????????? ???????? ??????????????????? ?????????? / ????????????? ??????? ????? / ???????????????? ????????????????
?????????????????? CAT TELECOM ???? ????????????????????????????? ???????????????????????????????????????????????????? ???????????????? ?????????????? ???? Telehealth ????????????????????????????? ???? Telecenter ??????????????? ????????????????????? www . greenbusthailand . com
?????????????????? ??? ?????????? Youngweb Web Designer ??????????????????????????????????????????? http://www.cat-csr.com/dream/detail/index.php?id=5 CAT ??????????????????????? 2,000,000 ??? ??? ?? . ????? ??????????? ??????????????????????????????? ?????????????????????????????????????????? http://www.cat-csr.com/events/detail/index.php?id=45&eventTypeId=1
?????????????????? DTAC ?????????????????? 2 ??? ??? ????????????????????? ??????????????????????????? ?????????????????????????????? ???? ??????????????????????????????????? www . greenbusthailand . com
?????????????????? ????????????????????????????????????? ??????????????????????????????????????????? ????????? ????????? ????????????????????????????? ( Wishing Well Foundation) ??????????????????????????????? ??????????????????????? ???????????????? ?????????????????????????????????????? ??????????????????????????? ?????????????????????????????????? ?????????????? ??????? ????????????? http://www.dtac.co.th/beta/news/news-detail.php?newsid=673
?????????????????? TOYOTA ???????????????????? 3 ???? 1. ??????????????? , ??????????????????????? , ??????????????? , ?????????????????????????? ?????????????? 1 ???????? 1 ??? 2. ??????????????????????????????????? ?????????????? ???? ????????????????????????????????? ???????????? 37 ?????? 3. ??????? ? . ??????????? ????? ????????????????????????????????????????????????? ???????????? 1. ??????????????????????????????????????????? 2. ?????????????????????????????? 3. ????????????? ??????????????? www . greenbusthailand . com
?????????????????? ?????????????? ???????????????????????? ?????????? ????????????????????????? ???????????????????????????????????????? ????????????????????????????????????????????????? ????????????????????? http://www.etoyotaclub.net/emag/emag.aspx?Column_ID=1&Topic_ID=257
?????????????????????????? ????????????? ??????????? CSR ??????? ???????????????????????? ??????? ... ?????????? ?????????????????????????? ????????????????????????????? ???????????????????????????????? ???????????????????????? ????????????? ??? ????????? ???????????????????? ???????????????????? / ?????????????????? ¡°???????¡± ?????????????????????????????????????????????????????????? ?????????????????????? ???????????????????????????? ?????????????????????????? ????????????????????????????? ????? = ???????? ? = ????????????????? ?
??????????? ¡°?????????¡± : ???????????? ? ?????????????????? / ??????????? ? ????????????????????????????????? ? ????????????????????????????????????????? ? ????????????????????? / ??????? / ???????????? ? ??????????????????????????????????? ? ?????????????????????????????????? ? ???????? ¡°???¡± ??? ????????????????????????????????????¡±
Public Responsibility Projects : Alcohol Business = super star, who are socially concerned. Alcohol Initiate & mobilize its project Support Social Projects of Other organizations Support The establishment Of new Social organizations Partnering With other Organizations In local activities Non- alcohol Alcohol Alcohol Alcohol Non- alcohol Non- alcohol Alcohol Business

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Pr????????5

  • 1. Corporate Social Responsibility ( CSR) ¡° ????????????¡± ( ????????? ) : ?????????????? ???????????????????????????????????? ? ?????????????? ?? . ??????? ??????????? ??????????????????????? ?????????????? ????????????????????? Powerpoint ?????????? ???????????????????????? 2803314 ?????? ?????????? 2553
  • 2. ???????????? ( ????????? ) ??????? ????????? ??? ??????????????????????????????????? ?????????????????????????? ??????????????? ??????????????? ??????????????????????????? ?????????????????????????????????? ( World Business Council for Sustainable Development) ????? ??? ¡°??????????????????¡±
  • 3. ???????????? ( ????????? ) ??????? ¡° ?????????¡± ??? ???????????????? (mission) ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? (Kotler&Lee, 2551) -> ??????????????????????????? ¡°??????¡± ¡° ???????¡± ??? ¡°????????¡± ???????? -> ???????????????? ¡°???????¡± ???????????????????????? ??? ¡°?????????????¡± -> ?????? ¡°??????????¡± ????????????????? ???????????????????????????????????? ? ????????? ??????????????
  • 4. ???????????? ( ????????? ) ??????? ???????????????????????????????????????????????????????????? ?????? ?????????? ????????????????????????? ( Business for social responsibility) ??????????????????????????????????????????????? - ?????????????????? - ?????? - ??????? - ????? - ??????????????
  • 5. ???????????? ( ????????? ) ??????? ?? . ??????? ?????????? ????????????????????????? ???????????????? CSR ???? ???????????? ?????????? ??????????????????????????????????????? ??????????????????????????????????????????????????????????????????????????????????? ?????????????????????? ????????????????????????????????????????????????????????????????? ???????????????????????????????????????????????? ????????????????????? 8 ?????? ?????? ... www . greenbusthailand . com
  • 6. ???????????? ( ????????? ) ??????? 1. ??????????????????????? 2. ??????????????????????????????? 3. ??????????????????????????????????????????????????????? 4. ????????????????????????? 5. ????????????????????????? 6. ??????????????????????? 7. ?????????????????????????????????????????????????????????????? 8. ????????????????????????????????????? ????????????? ? ????????? ( ??????????????? ) ?????????????? ( ??????????????? ) ??????????????????? ( ?????????????? ) ?????????? ( ??????????? ) ?????????? ( ????????? ) www . greenbusthailand . com
  • 7. ???????????? ( ????????? ) ???????????????????????? ????????????????????? ??? ???????????? ?????????????????????????????????????????????????????????????????????????????????????????? ???? ??????????? ( ????? ?????? ) ??????????? ( ????????? ?????????????????????????????????????? ??????????????????? ) ???????? ( ??????????????? ?????????????? ??????????????????? ) ?????????? ( ??????????? ????????????????? ????????????? ) ???????????? ( ???????? ?????????????????????????????? ) ???????????????????????? ( ?????????????????? ) ?????????????????????????????????? ( ??? ?????????? ????????????????? ??????????????? ?????????????????????? )
  • 8. ???????????? ( ????????? ) ???????????????????????? ???????????????????????????? ?????????? ??????????? / ????????????? ???????????????? ???????????????????????? ????????????????????? ( ?????? ) ???????????????? ???????????????????????? ??????????????????? / ???????????????? ??????????? ???? ????????????????????? ????????
  • 9. ?????????????????? ?????????????????? ???????? ??????????????????? ??????????????? ????????????????? ??????????????????? ??????????????????? ????????????????? ????? ???????????????????? ??????????????? ??????????????????? ???????? ????????????????? ??????????????? ????????
  • 10. ?????????????????? ????????? ???????????? ????????????????? ????????????????????????????????? ???????? ??????????????????? ?????????? / ????????????? ??????? ????? / ???????????????? ????????????????
  • 11. ?????????????????? CAT TELECOM ???? ????????????????????????????? ???????????????????????????????????????????????????? ???????????????? ?????????????? ???? Telehealth ????????????????????????????? ???? Telecenter ??????????????? ????????????????????? www . greenbusthailand . com
  • 12. ?????????????????? ??? ?????????? Youngweb Web Designer ??????????????????????????????????????????? http://www.cat-csr.com/dream/detail/index.php?id=5 CAT ??????????????????????? 2,000,000 ??? ??? ?? . ????? ??????????? ??????????????????????????????? ?????????????????????????????????????????? http://www.cat-csr.com/events/detail/index.php?id=45&eventTypeId=1
  • 13. ?????????????????? DTAC ?????????????????? 2 ??? ??? ????????????????????? ??????????????????????????? ?????????????????????????????? ???? ??????????????????????????????????? www . greenbusthailand . com
  • 14. ?????????????????? ????????????????????????????????????? ??????????????????????????????????????????? ????????? ????????? ????????????????????????????? ( Wishing Well Foundation) ??????????????????????????????? ??????????????????????? ???????????????? ?????????????????????????????????????? ??????????????????????????? ?????????????????????????????????? ?????????????? ??????? ????????????? http://www.dtac.co.th/beta/news/news-detail.php?newsid=673
  • 15. ?????????????????? TOYOTA ???????????????????? 3 ???? 1. ??????????????? , ??????????????????????? , ??????????????? , ?????????????????????????? ?????????????? 1 ???????? 1 ??? 2. ??????????????????????????????????? ?????????????? ???? ????????????????????????????????? ???????????? 37 ?????? 3. ??????? ? . ??????????? ????? ????????????????????????????????????????????????? ???????????? 1. ??????????????????????????????????????????? 2. ?????????????????????????????? 3. ????????????? ??????????????? www . greenbusthailand . com
  • 16. ?????????????????? ?????????????? ???????????????????????? ?????????? ????????????????????????? ???????????????????????????????????????? ????????????????????????????????????????????????? ????????????????????? http://www.etoyotaclub.net/emag/emag.aspx?Column_ID=1&Topic_ID=257
  • 17. ?????????????????????????? ????????????? ??????????? CSR ??????? ???????????????????????? ??????? ... ?????????? ?????????????????????????? ????????????????????????????? ???????????????????????????????? ???????????????????????? ????????????? ??? ????????? ???????????????????? ???????????????????? / ?????????????????? ¡°???????¡± ?????????????????????????????????????????????????????????? ?????????????????????? ???????????????????????????? ?????????????????????????? ????????????????????????????? ????? = ???????? ? = ????????????????? ?
  • 18. ??????????? ¡°?????????¡± : ???????????? ? ?????????????????? / ??????????? ? ????????????????????????????????? ? ????????????????????????????????????????? ? ????????????????????? / ??????? / ???????????? ? ??????????????????????????????????? ? ?????????????????????????????????? ? ???????? ¡°???¡± ??? ????????????????????????????????????¡±
  • 19. Public Responsibility Projects : Alcohol Business = super star, who are socially concerned. Alcohol Initiate & mobilize its project Support Social Projects of Other organizations Support The establishment Of new Social organizations Partnering With other Organizations In local activities Non- alcohol Alcohol Alcohol Alcohol Non- alcohol Non- alcohol Alcohol Business
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