2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
油
The document outlines key SEO and content marketing trends for 2024, emphasizing the impact of AI, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and a shift towards user-centric content strategies. It advises against focusing on outdated trends like voice search and stresses the need for creating value-driven, authoritative content. Additionally, it highlights the need to leverage AI as a supportive tool rather than relying solely on it for content creation.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
油
The document outlines a livestream presentation by Chiara Aliotta on integrating storytelling into web design to enhance user experiences. It covers the storytelling process for designers, emphasizing aspects such as understanding the audience, structuring narratives, and creating emotional connections. The presentation also includes case studies and practical examples to demonstrate effective storytelling in UX/UI design.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion Artificial Intelligence, Data and Competition held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the authors consent.
How to Leverage AI to Boost Employee Wellness - Lydia Di Francesco - SocialHR...SocialHRCamp
油
The document discusses leveraging AI to enhance employee wellness through data analytics, automating tasks, and personalized wellness apps, emphasizing the shared responsibility of employee well-being between leaders and organizations. It outlines best practices for using AI in wellness strategies, including ensuring data privacy and security, understanding employee needs, and promoting inclusivity. Lydia Di Francesco, a wellness specialist, shares insights to optimize workplace wellness strategy using AI-driven data analytics and encourages collaboration and transparency.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
油
The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
The six step guide to practical project managementMindGenius
油
The document outlines a simplified six-step guide to project management designed for individuals lacking formal training. It emphasizes the importance of understanding project objectives, gathering stakeholder requirements, defining project scope, scheduling tasks, monitoring progress, and conducting a retrospective meeting. Additionally, it promotes the use of the MindGenius tool for effective project planning and execution.
2024 State of Marketing Report by HubspotMarius Sescu
油
The State of Marketing 2024 report highlights the transformative impact of AI and automation, emphasizing the importance of personalization and engagement to drive growth in a competitive landscape. Marketers are focusing on optimizing budgets, leveraging social media for brand awareness, and utilizing AI tools to enhance efficiency across tasks. Key trends for 2024 include the rise of experiential marketing, content creation that meets user needs, and strengthened connections through personalized customer experiences.
ChatGPT is an AI chatbot developed by OpenAI, built on advanced language models to facilitate human-like conversational interactions. Launched in November 2022, it utilizes a transformer architecture to understand and generate text, with applications ranging from content creation to customer service. Despite its capabilities, there are concerns about potential misuse and biases in its responses, which OpenAI aims to mitigate through moderation and user feedback.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
油
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
油
The November 2023 mental health report indicates that 70% of respondents rate their mental health as 'good' or 'excellent,' with higher diagnoses reported among African Americans and non-Hispanic whites compared to Hispanics and Asians. Younger generations, particularly Gen Z and millennials, are more likely to experience mental health challenges, seek information online, and report that their mental health impacts their work and relationships. Half of the respondents feel comfortable discussing their mental health with professionals, although Gen Z shows the least comfort in this area.
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
油
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
油
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
油
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
油
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
The 2024 social media marketing trends report highlights significant shifts influenced by generative AI, including the emergence of personalized content, the rise of virtual influencers, and a stronger focus on user-generated content. Insights were gathered from 33 experts across 23 leading independent agencies, providing a perspective that emphasizes creativity and authenticity in marketing strategies. Key trends also include the blending of B2B and B2C approaches, reflecting changes in consumer behavior and the evolving landscape of social media engagement.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
油
The document discusses trends in paid search for 2024, highlighting changes in user behavior, the implications for financial services, and privacy challenges. It emphasizes the importance of adapting search strategies, utilizing AI-driven tools like performance max and smart bidding, and leveraging first-party data for better marketing efficacy. Key takeaways include holistic SEO and SEM approaches, monitoring shifting user intents, and the need for continuous performance evaluation.
5 Public speaking tips from TED - Visualized summarySpeakerHub
油
The document outlines five public speaking tips from Chris Anderson, TED Talks curator, emphasizing the importance of eye contact, vulnerability, humor, humility, and storytelling. These skills are presented as essential for engaging audiences effectively and are increasingly valuable in today's economy. The article posits that mastering these techniques can enhance speakers' ability to communicate ideas powerfully.
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
油
The document provides an overview of generative AI, particularly focusing on ChatGPT and its implications for business and the job market. It discusses the rapid growth of generative AI, its applications in marketing, and the skills needed for the AI era while addressing potential job displacement and the need for adaptation. The agenda includes a Q&A session and emphasizes rethinking work in collaboration with AI technology.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
油
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
The document provides essential tips on how to handle difficult conversations in a workplace setting, emphasizing the importance of preparation, environment, and timing. It highlights that many employees dread such conversations, often leading to avoidance and worsening situations. Ultimately, the guide aims to promote positive outcomes while maintaining professional relationships.
The document discusses the rise and importance of data science and machine learning, highlighting the growing demand for data scientists and the challenges they face. It explains machine learning concepts such as supervised and unsupervised learning, along with various real-world applications and the necessary steps involved in a machine learning workflow. Additionally, the document emphasizes the iterative process of model improvement and feature engineering used to enhance machine learning outcomes.
Time Management & Productivity - Best PracticesVit Horky
油
The document outlines best practices for time management and productivity, focusing on effective meeting habits, structured work blocks, and the importance of reflection and goal setting. It emphasizes the need for proper planning, the use of appropriate tools, and prioritizing tasks to enhance both personal and team efficiency. Additionally, personal anecdotes and strategies are shared to encourage a positive mindset and enjoyment in achieving work-related goals.
The six step guide to practical project managementMindGenius
油
The document outlines a simplified six-step guide to project management designed for individuals lacking formal training. It emphasizes the importance of understanding project objectives, gathering stakeholder requirements, defining project scope, scheduling tasks, monitoring progress, and conducting a retrospective meeting. Additionally, it promotes the use of the MindGenius tool for effective project planning and execution.
3. Inleiding
ESBL super bacterie en levensgevaarlijk
6-7% mensen besmet
Kleine miljoen mensen
Nederlanders gebruiken het minste antibiotica van
Europa (Zembla, 2010)
90% van kippenvlees besmet
4. Inleiding
1977: Waarschuwing van WHO
Het gebruik van dezelfde antibiotica bij dier en mens
is gevaarlijk
1989: Waarschuwing van RIVM
Laat de voor mensen levensreddende antibiotica niet
toe bij dieren. Want resistente bacteri谷n kunnen via
het voedsel bij de mens komen
1998: Waarschuwing van Gezondheidsraad
Pas op voor het resistentie gevaar. Stop
groeibevorderaars
5. Inleiding
1998: gestopt met groeibevorderaars.
550 ton antibiotica
Nederland is in Europa koploper in het
voorschrijven van antibiotica bij dieren
(Zembla, 2010)
75% van omzet dierenarts is medicijnverkoop
(Adviesbureau Berenschot, 2010)
6. Inleiding
2011: 20% vermindering in
gebruik van antibiotica
2013: 50% vermindering in
gebruik van antibiotica
Gerda Verburg, minister van Landbouw,
Natuur en Voedselkwaliteit
7. Inleiding
Probleemstelling
Welk beeld ontstaat over de aanpak en effectiviteit
van communicatie over gebruik van antibiotica in de
intensieve veehouderij op basis van een exploratief
onderzoek?
9. Resultaten
Uitzending Zembla (7 mei 2011)
Agenda-setting: kamervragen
Framing: alarmerende woordkeuze
Ja, als dit percentage ook in de open bevolking
voorkomt dan praat je over een kleine miljoen mensen
die nu al ESBL hebben
Priming: wordt poging gedaan
Dertig jaar geleden werden we dus al gewaarschuwd.
Maar de Nederlandse overheid nam geen maatregelen
10. Resultaten
Internetdossier Zembla
Agenda-setting: niet aanwijsbaar
Framing: kader van angst gecre谷erd
- alarmerende toename
- toenemend gevaar
- grote dreiging
- het is denkbaar dat we te laat zijn
Priming: overheid als passief neergezet
De overheid geeft slechts een advies
11. Resultaten
Interviews
Onderwerp leeft niet belangrijk actueel probleem
Ik lees wel elke dag de krant, maar daar staat elke dag
in over de euro en Griekenland, maar niet hierover
(respondent 3)
Uhm.. Nee, eigenlijk niet, het was maar 辿辿n artikel
volgens mij, ik denk dat ik het een keer heb gelezen in
een stukje, maar daar stond gewoon. Ja, vooral dat het
gevaarlijk was voor de mensen, ja, dat eigenlijk
(respondent 2)
12. Resultaten
Interviews
Geen agenda-setting, framing en priming
Berichtgeving deskundig
Deskundig. Ja, ik vond het niet bevooroordeeld of
sensationeel in Wakker Dier. In de krant ook, wel
deskundig
Berichtgeving verwarrend
..ook wel een beetje verwarrend. Want het is dus blijkbaar
een groot probleem, maar er wordt dan met zon bericht in
het journaal tussen neus en lippen door iets van gezegd
13. Conclusie
Antwoord probleemstelling
Welk beeld ontstaat over de aanpak en effectiviteit van
communicatie over gebruik van antibiotica in de
intensieve veehouderij op basis van een exploratief
onderzoek?
Aanpak maakt gebruik van agenda-setting, framing en
priming. Leidt niet tot gewenste effect.
14. Advies
De berichtgeving komt onvoldoende binnen bij een
groot publiek en beklijft niet.
Bij de respondenten was de omvang van het
probleem onbekend. De berichtgeving moet
objectief zijn, zodat er niet teveel paniek ontstaat.
In navolging van het model van beperkte
effecten, moeten deze obstakels worden omzeild:
15. Oplossing zoeken voor:
1. selectieve blootstelling
2. selectief waarnemen en onthouden
3. groepen en groepsnormen
4. interpersoonlijke verspreiding van de
inhoud van een boodschap
5. opinieleiderschap
6. het commerci谷le karakter van de
massamedia
16. Discussie
Hoe zou dit onderwerp meer in het nieuws gebracht
kunnen worden, zonder dat er paniek onstaat?
17. Literatuur
Boer, C. de en S. Brennecke (2009). Media en Publiek. hfd 1 en 2. 6e druk. Boom Onderwijs,
Den Haag.
Boer, C. de en H. t Hart (2007) Publieke opinie. (hfd 1 en 4). Boom Onderwijs, Den Haag.
Boeije, H. (2009). Kwalitatief onderzoek. In: Boeije, H., H. 't Hart & J. Hox (redactie) (2008).
Onderzoeksmethoden. Hfd. 8. 8e druk, Boom Onderwijs, Den Haag.
Devos, C. (2004). M辿nage trois: de verhouding tussen pers, politiek en politicologie.
Academia Press.
Ginneken, J. van. (2006) Verborgen verleiders. (hfd 3 en 4). Boom Onderwijs, Den Haag.
Goede, M. de, H. Boeije & H. t Hart. (2008). In: Boeije, H., H. 't Hart & J. Hox (redactie)
(2008). Onderzoeksmethoden. Hfd. 2 en 8. 8e druk, Boom Onderwijs, Den Haag.
Hamelink, C. (2004). Regeert de leugen? hfd 2. Boom, Amsterdam.
Heuvelman, A. & B. Fennis (2009). Mediapsychologie. hfd 8, 11 en 12. Boom Onderwijs, Den
Haag.
Hox, J. (2009). Defini谷ren en operationaliseren. In: Boeije, H., H. 't Hart & J. Hox (redactie).
Onderzoeksmethoden. Hfd. 5. 8e druk, Boom Onderwijs, Den Haag.
Jansen, W. (2008). Gebruikmaken van bestaande gegevens. In: Boeije, H., H. 't Hart & J. Hox
(redactie). (2008). Onderzoeksmethoden. hfd. 9. 8e druk, Boom Onderwijs, Den Haag.
Koenen, M.J. & J. Endepols, bewerkt door dr. J.B. Drewes. (1977). Verklarend
handwoordenboek der Nederlandse taal. 27e druk. Wolters-Noordhoff, Groningen.
Lembrechts, L. (2007).Het onveiligheidsgevoel als media-effect. Inspiratie voor een theoretisch
model. In: Tijdschrift voor criminologie. Vol:3 p.:277-290.
18. Sanden, M.C.A. van der & F.J. Meijman. (2007). Medische publiekdcommunicatie. De
contouren van systeemtheorie. In: Willems, J. (redactie). (2007). Basisboek
wetenschapscommunicatie. hfd 11. Boom Onderwijs, Den Haag.
Teunissen, F. (2005). Wat is nieuws? (hfd 1) Boom Onderwijs, Den Haag.
Weiss, R.S. (1994). Learning from strangers. The art and method of qualitative
interview studies. New York, Free Press.
Geraadpleegde websites:
http://zembla.vara.nl/Afleveringen.1973.0.html?tx_ttnews[tt_news]=43247&cHash=ba
3d2de6f3928c20bbcfd35f419ac159 (introductie aflevering 7-05-2011).
http://player.omroep.nl/?aflID=12522861 (uitzending documentaire Zembla over
intensieve veehouderij d.d. 7-05-2011).
http://zembla.vara.nl/Opnieuw-antibiotica-alarm.9206.0.html#c33080 (transcript
aflevering 7-05-2011).
http://zembla.vara.nl/Tagcloud-
resultaten.3000.0.html?&tx_alternettagging_pi1[tag]=antibiotica
&cHash=1d9ee44b763124ba69cde1abdf8e7c9d (dossier antibioticagebruik in de
intensieve veehouderij van Zembla 19-05-2011).
http://www.rivm.nl/cib/ESBL/Veelgestelde-vragen-ESBL.jsp (antwoorden op
veelgestelde vragen over ESBL), 2011.