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Pricing vs billing
? Pricing
? Billing
? How they work together
? When they dont
? What to do about it
? Telco & subscription billing & pricing guru
? Blogger; writer; public speaker
? Founder & director: Billing Bureau, TBG, KISS Mobile
? Several not-for-profit directorships
? Pricing is a marketing function
? How much to charge for a product or service
? How to structure the price, e.g. finance
options, or as a subscription product
? Smart pricing involves understanding
? Your cost structure
? The value your product or service delivers
? Smart pricing can help you
? Differentiate
? Extract more value
? Manage customer behaviour
? Attract different market segments
? Billing is an operational function
? The process of extracting the charge
from your customers
? Includes calculating the price,
producing and delivering invoices, and
managing the way they are paid
? Smart billing is
? Flexible
? Scalable
? Highly automated
? Pricing and Billing are two sides of the
same coin C the coin is your revenue!
? Do the pricing/marketing people regularly
clash with the billing people?
? Can your billing keep up with your
marketing?
? Which drives which in your organization?
SmartStupid
Stupid Smart
Billing
Pricing
? Think about pricing strategy and what it can
do for you
? Dont let the billing cart lead the pricing
horse
? Allow your marketing to be creative and
have fun!
? Consider end-to-end processes and look for
impediments to scalability
? Billing Bureau have been doing this for over
15 years; first for telcos and now all
subscription services including cloud
? We live and breathe it
? Experts in convergent billing and automation
and scalability of billing & related processes
? Cloud billing will only become more
complex; we have already done it all
? For more information, contact
? Paul Smyth C CEO C paul [at] billing.com.au
? Lesley Kelly C Sales & Marketing C lesley [at]
billing.com.au
? David Werdiger C Chairman C david [at] billing.com.au
? Ask us anything via
http://www.facebook.com/BillingBureau
? Phone +61 3 8611 1111
Ad

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Pricing vs billing

  • 2. ? Pricing ? Billing ? How they work together ? When they dont ? What to do about it
  • 3. ? Telco & subscription billing & pricing guru ? Blogger; writer; public speaker ? Founder & director: Billing Bureau, TBG, KISS Mobile ? Several not-for-profit directorships
  • 4. ? Pricing is a marketing function ? How much to charge for a product or service ? How to structure the price, e.g. finance options, or as a subscription product ? Smart pricing involves understanding ? Your cost structure ? The value your product or service delivers ? Smart pricing can help you ? Differentiate ? Extract more value ? Manage customer behaviour ? Attract different market segments
  • 5. ? Billing is an operational function ? The process of extracting the charge from your customers ? Includes calculating the price, producing and delivering invoices, and managing the way they are paid ? Smart billing is ? Flexible ? Scalable ? Highly automated
  • 6. ? Pricing and Billing are two sides of the same coin C the coin is your revenue! ? Do the pricing/marketing people regularly clash with the billing people? ? Can your billing keep up with your marketing? ? Which drives which in your organization?
  • 8. ? Think about pricing strategy and what it can do for you ? Dont let the billing cart lead the pricing horse ? Allow your marketing to be creative and have fun! ? Consider end-to-end processes and look for impediments to scalability
  • 9. ? Billing Bureau have been doing this for over 15 years; first for telcos and now all subscription services including cloud ? We live and breathe it ? Experts in convergent billing and automation and scalability of billing & related processes ? Cloud billing will only become more complex; we have already done it all
  • 10. ? For more information, contact ? Paul Smyth C CEO C paul [at] billing.com.au ? Lesley Kelly C Sales & Marketing C lesley [at] billing.com.au ? David Werdiger C Chairman C david [at] billing.com.au ? Ask us anything via http://www.facebook.com/BillingBureau ? Phone +61 3 8611 1111