Product mix of dairymilk
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This document discusses the product mix of Cadbury India. It outlines Cadbury's various product types including Dairy Milk chocolates, Celebrations, Bournville, biscuits, candies, and beverages. It provides details on specific products within these lines and their prices. The document also covers Cadbury's strategies of line stretching to both down and up markets through new product launches. It discusses line filling and ensuring consistency across production, distribution, and end use to provide customers with joy.
Product mix of dairymilk
- 1. PRODUCT MIX OF Submitted by:Kirtan Pandya
- 2. AGENDA COMPANY PROFILE PRODUCT MIX LINE STRETCHING LINE FILLING CONSISTENCY CONCLUSION
- 3. COMPANY PROFILE Contd. Cadbury India: Corporate office : Mumbai Operates in India since 1948 Leading supplier of Indian confectionary market 5 production plants: 1. Thane 2. Induri (pune) 3. Malanpur (Gwalior) 4. Bangalore 5. Himachal pradesh
- 4. PRODUCT MIX Product Types Dairy milk Product Lines Celebration Chocolates Bourneville Width=5 Biscuits 5 Star Cadbury Perk Beverages Gems Candies Temptation Gums
- 5. Dairy milk shots 8gm, Rs 2 Dairy milk 12gm, Rs 5 Dairy milk 23gm, Rs 10 Dairy milk 40gm, Rs 20 Roasted Almond Dairy milk 42gm, Rs 30 Crackle 42gm, Rs 30 Fruit and nut 44gm, Rs 30 Home pack 96 gm, Rs 50 Dairy milk Silk 80gm, Rs 60
- 6. Raisin & nut 40gm, Rs 30 Rum Raisin & nut 72gm, Rs 55 90gm, Rs 75 Roasted Rich Coco Almond 40gm, Rs 30 72gm, Rs 55 Rich Coco Hazelnut 90gm, Rs 75 Temptation Bourneville 72gm , Rs 55 Almond 40gm, Rs 30 Apricot Almond 72gm, Rs 55 90gm, Rs 75 Cashew nut Hazelnut 72gm, Rs 55 45gm , Rs 30 Hazelnut 90gm, Rs 75
- 7. Celebrations 104.41gm, R s 50 Celebrations Gems 122.9gm, 11.4gm, Rs 5 Rs75 Celebrations Gems Celebrations 252.9gm, Gems 28.4gm, Rs 15 Rs 150 Celebrations Gems Jar 324gm, 307.05gm , Rs 450 Rs 111 Celebrations 432gm, Rs 600
- 8. Home Pack Fruit & Nut 81gm, Rs 30 45gm, Rs 20 Perk Popper Crunchy Perk 5 Star 20gm, Rs 5 40gm, Rs 15 SVP Pack Ultra Perk 90gm, Rs 30 15gm, Rs 5
- 9. LINE STRETCHING Line Stretching Down market Two Way Up Market
- 10. DOWN MARKET STRETCHING Launched in 2008 Targeted non-users & users both chocolate laddoo Price: 2 Rs. For 2 piece Attempt - Product as the perfect value-for-money.
- 11. UP MARKET STRETCHING Launched in January 2010 There was room for a more premium entrant in the category It is creamier, smoother, and tastier Its dome shaped cubes pack turned out to be very attractive
- 12. UP MARKET STRETCHING CONTD.... Launched in 2009 Fine dark chocolate Hailed as Cadburys answer to the emerging market of luxury chocolates
- 13. LINE FILLING Launched in 1996 Perk is combination of chocolate & snack A perfect solution for a quick snack, which made both chocolate lovers and the frequent snackers happy.
- 14. LINE FILLING CONTD. Launched in 1969 5 Star soon became the star of every refrigerator and pocket It was introduced at Rs 10.
- 15. CONSISTENCY PRODUCTION END USE DISTRIBUTION CONSISTENCY
- 16. PRODUCTION Basic ingredients : Dark chocolate, milk, cocoa powder, etc. Extra ingredients are added e.g. Dairy milk Fruit & Nuts (dry fruits), Cadbury Perk (biscuits) etc.
- 17. DISTRIBUTION Uses same distribution channels Cadbury products are sold to wholesalers & retailers 2100 distributors 450,000 retailers
- 18. END USE The basic end use of all Cadbury products remains the same: Eating it simply for joy Perk may also be consumed for the intake of high glucose levels
- 19. CONCLUSION The prospective customers of Cadbury have changed from kids to adults-including every family member to celebrate any occasion with Cadbury chocolates. No matter the reason or the season, Cadbury focus on creating moments of pleasure with every tasty bite..