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This document showcases portfolio samples from Zapata Design, a branding and graphic design firm. It includes logos and other graphic designs created for various clients across different industries such as healthcare, education, real estate, and more. The designs showcase the firm's ability to understand each client's needs and brand to create effective visual representations that will positively impact the client's business.
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What are the key building blocks when building out your business and brand? Learn how to build a business plan to achieve change, gain internal alignment and manage a digital transformation¡¯s impact on your brand. This session will take a look at what works, what doesn¡¯t and the core lessons learned from recruitment leaders at the top of their game.BRAND e book by mahesh enjeti-purpose of my book and your brand_pages 5 to 8_...
BRAND e book by mahesh enjeti-purpose of my book and your brand_pages 5 to 8_...Mahesh Enjeti
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This is the second part of my e-book titled "A BRAND New Way to grow your business? How to increase sales and profits simultaneouslyBRAND_e-book by Mahesh Enjeti_Purpose of my Book and your Brand_pages 5 to 8_...
BRAND_e-book by Mahesh Enjeti_Purpose of my Book and your Brand_pages 5 to 8_...Mahesh Enjeti
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The document discusses how a brand is the foundation of a business, not just a marketing function. It argues that businesses often focus on revenue over profits, and leverage brands only for awareness rather than profit generation. The booklet aims to connect the ideas of profitable sales growth and sustained brand value in order to help businesses build long-term prosperity. It defines a brand as a company's purpose - who it is, what it stands for, its offerings, behaviors, and how it fulfills its social or other motives. Discovering a brand's purpose can clarify and shape brand thinking.Creating a Logo
Creating a LogoAmmar Faruki
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Your company logo is a visual representation that customers associate with your brand. It should convey what your company stands for at a glance. There are three main types of logos: those based on fonts, those that illustrate the company's business, and abstract graphic symbols. When designing a logo, identify the message you want to convey, look at competitors, focus on your unique qualities, and make sure it is clean, functional and scalable in black and white as well as color. Avoid trendy designs that may date quickly and clip art that can be easily copied.Best Brand Identity Agencies in USA.pptx
Best Brand Identity Agencies in USA.pptxVanator Assist
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Businesses can be recognized by certain aspects of their visual identity which contribute to their distinctiveness. Brand identity services in USA are the skill of setting a company apart from the competition, and developing a devoted clientele depends on the idea.
Every aspect of society, every nation, and every culture should be represented by a strong brand. A comprehensive brand identity is immediately identifiable to all, regardless of whether they are passionate promoters of the company¡¯s offerings or not. How to brand your business
How to brand your businessRama Krishnan
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The document discusses how to brand a business or company. It explains that a brand is more than just a logo or slogan - it is the sum total of all that is known, felt and perceived about a company or product. Building a strong brand takes defining the brand's essence, expressing it visually and through customer experiences, and executing the brand consistently across all touchpoints. Small businesses can use various tools and channels to build their brand in a cost-effective way.Marketing for Small Business
Marketing for Small BusinessTwoCents Group
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This document provides an overview of marketing concepts and strategies for small businesses. It discusses defining target markets, conducting market research, establishing brand pillars and values, crafting a mission statement, analyzing competitive advantages, and more. The goal is to help small businesses understand marketing and how to apply key principles to achieve their business objectives over the short and long term.Citb strategic branding - Our philosopy and samples of success!
Citb strategic branding - Our philosopy and samples of success!What my Coffee says to me
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Are you customers in love with you? We provide research, strategic creativity, name development, design, everything YOUR business needs to be visible to your target audience. We can help you engage with illustration in social media, social media guidance and beyond. CoCo Roadmap Mktg
CoCo Roadmap MktgCoCo & Associates, Inc.
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The document discusses various aspects of developing a traditional marketing strategy for a business, including defining the brand, creating an effective tagline, developing marketing collateral, measuring return on investment (ROI), and creating a marketing plan. It provides tips on defining the brand in terms of customer perception rather than company definition, creating a memorable and distinctive tagline, developing consistent branding across marketing materials, tracking metrics to measure ROI, and investing 5-10% of annual revenue into marketing.Ann Arbor SPARK Marketing Roundtable March 2009
Ann Arbor SPARK Marketing Roundtable March 2009AnnArborSPARK
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The best brands don¡¯t just happen - they¡¯re the result of keen insight, solid awareness of your target markets, and a solid strategic formula.
Your brand can be your most valuable asset - learn how to define it, how to manage it, and how to grow it to achieve the marketing results that drive your business goals.Making a Name for Yourself: Building Your Startup Brand with Effective Messag...
Making a Name for Yourself: Building Your Startup Brand with Effective Messag...Magnetude Consulting
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The document provides an overview of how to develop an effective messaging strategy to build a startup brand. It discusses key elements of messaging like tone and voice, unique value proposition, taglines, and positioning. Developing a unique value proposition involves articulating the product category, target audiences, pain points addressed, how the product works, benefits, and proof points. Effective taglines and descriptors can help communicate what a company does efficiently. Role positioning frames the value of a product for a target audience through desired takeaways and proof points. Bringing all messaging elements together can strengthen a startup brand.5 Reasons Your Brand is a Candidate for Change 
5 Reasons Your Brand is a Candidate for Change KCookeDesigns
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To succeed, brands, like politicians, need name recognition, and they must inspire confidence, passion, loyalty. Companies have customers, not constituents, but consumers vote for Brand A over Brand B, or vice versa, every day when shopping for products or services, so your brand needs to register with new and repeat buyers alike. Making a Name for Yourself: Building Your Startup Brand with Effective Messag...
Making a Name for Yourself: Building Your Startup Brand with Effective Messag...Magnetude Consulting
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Promo 1
- 2. Creating solutions for customers, thinking about the relationship and what is really needed to portray Their brand. Zapatadesignpdx.com
- 3. ? Anyone can put together a logo, but creating a truly effective logo design is something that takes more than just a PC or Mac with the required software. Your logo is the first impression people will have of your business.
- 4. Healthcare / Retirement ? Generations Healthcare has several Retirement and Healthcare Facilities in California.
- 5. Logo for a mobile Mammography business.
- 6. ORTOP ? Oregon Robotics and Tournament and Outreach Tenth Anniversary Program logo
- 7. Music Therapy ? Logo for Special needs Alzheimer's patients and young children
- 8. ? This logo was developed for Full Esteem Ahead to symbolize the growth of our children as they mature and venture out on their own, as adults we support their success
- 9. ? This logo was developed for Realty Marketing Northwest to showcase Green Gold timber that provides both growth and cash flow ¨C (not impacted by market conditions), a great investment at their auctions.
- 10. ? This logo was developed for the Confederation of School Administrators to invite people into our public schools who do not have school age children in order to expose them to the current reality and state of our schools.
- 11. ? Logo and signage icon for locally owned stone and granite countertop shop in SW Portland.
- 12. ? Advertising for local clients designed to attract new customers as well as increase new business, inspire customer loyalty and establish name recognition.
- 13. Direct Mail - RMNW ? Realty Marketing Northwest seasonal Auction collateral direct mail piece
- 14. Black Butte Ranch ? This brochure was developed to celebrate the 4oth Anniversary of the Award Winning Design from two different Architectural records
- 15. ? Locally owned retail shop in Hillsdale Town Center advertises in several publications in order to maintain their brand and remind customers to support their family owned business.
Editor's Notes
- #8: Diana Zapata Graphic Designer ¨C 503.830.8959