Promotional plan 3

Dec 14, 2015Download as DOCX, PDF0 likes350 views

This 5-page document outlines a promotional plan by Madison Hugen to increase followers of GVSU PINK and promote Victoria's Secret PINK brand on campus. The plan includes digital marketing through social media as well as print flyers, posters and newspaper ads. It also proposes partnering with student groups, local businesses and media outlets to co-promote events and giveaways including t-shirts, lanyards and coupons. The goal is to engage athletes, fashion lovers and students through shared advertising opportunities.

Promotional Plan
Pink Powerpuff
Madison Hugen
hugenm@mail.gvsu.edu
Page 1
October 17
GVSU PINK
Madison Hugen
616.635.0310
hugenm@mail.gvsu.edu

Promotional Plan
Pink Powerpuff
Madison Hugen
hugenm@mail.gvsu.edu
Page 2

Promotional Plan
Pink Powerpuff
Madison Hugen
hugenm@mail.gvsu.edu
Page 3
To increase the amount of GVSU PINK followers,
as well as promote Victoria’s Secret PINK.
Athletes, Fashion lovers, Freebee lovers, GVSU
Females
• Digital
- Twitter
(Weekly reminder updates. Start the hashtag
#PinkPowerpuff)
- Instagram
(Weekly reminder updates with photos of what’s to expect.
Use hashtag #PinkPowerpuff)
- Facebook
(Weekly reminder updates with photos of what’s to expect)
- Email
(Send an email to all of the GVSU PINK fans.. Should have a
list from Campus Life Night)

Promotional Plan
Pink Powerpuff
Madison Hugen
hugenm@mail.gvsu.edu
Page 5
• Teaming Up
- Advertising Club
(Helps spread the word while also saving time by helping
create the flyers and posters)
- Victoria’s Secret Rivertown store
(Have flyers and posters set up in the store/ on the
chalkboard sign at the entrance of PINK)
- Apartments
(Tell them they can advertise for Apartments at the game if
they let us advertise at Apartment complexes)
- Local restaurants
(Tell them they can advertise for Apartments at the game if
they let us advertise at their restaurants)
• Broadcast
- WGVU $25
(SHORT advertisement with 5 W’s)

The Engaged Church Team is organizing various volunteer opportunities over the summer to help spread the love of Christ in surrounding communities. Opportunities include donating to a school supplies drive in June/July, donating to a food drive in July to benefit Buckhead Christian Ministry, volunteering at the Peachtree Road Race hospitality station on July 4th, and volunteering at a school supply store in Edgewood from July 28-29. Those interested can contact EngagedTeam@spdl.org for more details or to sign up.

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Promotional plan 3

1. Promotional Plan Pink Powerpuff Madison Hugen hugenm@mail.gvsu.edu Page 1 October 17 GVSU PINK Madison Hugen 616.635.0310 hugenm@mail.gvsu.edu

2. Promotional Plan Pink Powerpuff Madison Hugen hugenm@mail.gvsu.edu Page 2

3. Promotional Plan Pink Powerpuff Madison Hugen hugenm@mail.gvsu.edu Page 3 To increase the amount of GVSU PINK followers, as well as promote Victoria’s Secret PINK. Athletes, Fashion lovers, Freebee lovers, GVSU Females • Digital - Twitter (Weekly reminder updates. Start the hashtag #PinkPowerpuff) - Instagram (Weekly reminder updates with photos of what’s to expect. Use hashtag #PinkPowerpuff) - Facebook (Weekly reminder updates with photos of what’s to expect) - Email (Send an email to all of the GVSU PINK fans.. Should have a list from Campus Life Night)

4. Promotional Plan Pink Powerpuff Madison Hugen hugenm@mail.gvsu.edu Page 4 • Print - Lanthorn placement $25 (Advertisement with 5 W’s) - Flyers $10 (Advertisement with 5 W’s) - Posters $20 (Advertisement with 5 W’s) • Non-traditional - Sidewalk chalk $7 (Reminder updates) - Rock graffiti $10 (Paint rock hot pink and write #PINKPOWERPUFF in white) • Giveaways - Coupons (To the PINK Rivertown store) - T-shirt (Provided by GVSU PINK reps) - Lanyard (Provided by GVSU PINK reps) - PINK dog (Provided by GVSU PINK reps)

5. Promotional Plan Pink Powerpuff Madison Hugen hugenm@mail.gvsu.edu Page 5 • Teaming Up - Advertising Club (Helps spread the word while also saving time by helping create the flyers and posters) - Victoria’s Secret Rivertown store (Have flyers and posters set up in the store/ on the chalkboard sign at the entrance of PINK) - Apartments (Tell them they can advertise for Apartments at the game if they let us advertise at Apartment complexes) - Local restaurants (Tell them they can advertise for Apartments at the game if they let us advertise at their restaurants) • Broadcast - WGVU $25 (SHORT advertisement with 5 W’s)

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Promotional plan 3

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Promotional plan 3