Promotional Plan For BD Market KOPIKO
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The promotional plan aims to create awareness, visibility, and trial purchases of KOPIKO coffee and chocolate brand. The plan targets urban professionals, students, and businesses. It will use various promotional techniques including t-shirts, vehicle and traffic sign branding, social media promotions, sponsored events, and wall murals. The total budget is over 18 million BDT covering expenses like production, agency commissions, and activation costs across Bangladesh over the year.
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Promotional Plan For BD Market KOPIKO
- 1. Promotional Plan For KOPIKO By SHUNNO ENTERTAINMENT Objective 1. Create KOPOKOs awareness audience. 2. Drive Brand Visibility 3. Induce trial Purchase 4. Create Strong Brand Equity Target Audience For Coffee & Chocolate: Primary: Age Group: 2- Onwards Urban & Semi Urban Areas Social Class: A+, A & B Professionals, Businessman, Students, Housewife Etc. Secondary: Distributors, Dealers, Retailers, Other Channel Partners. Tertiary : City Corporation, Commissioner, Religious Leaders
- 2. Promotional Plan For KOPIKO By SHUNNO ENTERTAINMENT Promotional Techniques we will implement to promote the Brand KOPIKO: T-Shirt/ Uniform (for Tea vending, S.R, Delivery Man, Tea Boy) Tea stall canopy & umbrella. Tea Stall & Cigarette Shop Branding (PVC Sticker) Grocery Shop Branding Wall branding (School walls, public walls with moral dialogues). Modern Trade activation & Branding. School, College & Universities branding & Promotion Mascot/Coffee man Social Media promotion (Application game, quiz competition, page promotion) Traffic Sticker ( Approved by City Corporation) Vehicles Branding Corporate/ Consumers/ Institutional Giveaways Fair Participation Sponsored Events School tournaments (Skating, Football, Health Awareness campaign ( Nutrition Products, fast aid campaign, accident prevention awareness Concert & Celeb endorsement
- 3. Footpath Branding Parking Stands Branding Banner/ Festoon/ Billboards/ Flyers Lets have a look how it will work ! Promotional Plan For KOPIKO By SHUNNO ENTERTAINMENT (Cont.)
- 4. T-Shirt
- 5. T-Shirt/ Uniform (For Tee seller, S.R, Delivery Man, Tea Boy) Costing SL No. Quantity Category Cost Time Line Amount 1 150 1 350 Start Up 52500 2 350 2 280 Start Up 98000 3 550 3 170 Start Up 93500 Total: 244000
- 6. Tea Stall & Cigarette Shop Branding
- 7. Tea Stall & Cigarette Shop Branding 1. Shade Umbrella & Roof extension 2. Tea Stall & Cigarette Shop Branding Costing (Umbrella & Roof Extension) Costing (vinyl pasting) SL No. Division Number of Shop Amount 1 Dhaka 1500 1200000 2 Chittagong 600 470000 3 Sylhet 400 310000 4 North Bengal 200 175000 5 Barisal 200 175000 6 Khulna 200 175000 Total 2505000 SL No. Division Number of Shop Amount 1 Dhaka 450 405000 2 Chittagong 150 135000 3 Sylhet 100 90000 4 North Bengal 100 90000 5 Barisal 100 90000 6 Khulna 100 90000 Total 900000
- 8. Traffic Sticker ( Approved by City Corporation) It will be used as CSR tool. Sticker will contain traffic signs & reminders. Specific market area, School area, Educational Institutions area, Mosque area, Temple area, Hospital Area etc will be its activation area. Sticker will show the KOPIKO Brand along with the traffic signs & social reminders.
- 9. Traffic Sticker COSTING (Including Stand Making & Promoters payments) SL No. Area Points Cost Per Sign (AVG) Amount 1 Dhaka City 500 1000 500000 2 Chittagong City 100 ,, 100000 3 Barisal City 50 ,, 50000 4 Shylet City 100 ,, 100000 5 Khulna City 50 ,, 50000 6 Rajshahi City 50 ,, 50000 Total: 850000
- 10. Kiosk Kiosks will be placed @ Super Malls food court areas. It will be run by 2/3 promoters with the emphasized visibility of KOPIKO brand. They will sell KOPIKO Coffee & Chocolates there, sometimes on occasion they will also do free sampling there.
- 11. KOPIKO KIOSK COSTING (Including Kiosk Making & Promoters payments) SL No. Super Mall Duration Amount 1 Basundhara City 2 Months 450000 2 Jamuna Future Park 3 Months 400000
- 12. Wall Branding (School walls, public walls with morals)
- 13. Wall Branding Walls in front of school areas will be branded with moral writings. Walls near university areas & public places will be branded with funny taglines. Costing SL No. Area Coverage Amount 1 Dhaka Division 300 300000 2 Chittagong Division 100 100000 3 Barisal Division 50 50000 4 Shylet division 50 50000 5 Northan Division 100 100000 6 Khulna Division 50 50000 Total: 650000
- 14. Grocery Shop Branding Mini gondola Chocolate Stand Chocolate Box branding Disposal/ recycling baskets Hanging Banner Signboard (PVC/ Vinyl ) Mega Jar
- 15. Grocery Shop Branding Costing SL No. Area Coverage Amount 1 Dhaka Division 400 480000 2 Chittagong Division 100 120000 3 Barisal Division 25 30000 4 Shylet division 50 60000 5 Northan Division 50 60000 6 Khulna Division 50 60000 Total: 810000
- 17. Vehicles Branding Costing (Total) Only for Dhaka SL No. Route No. of Buses Duration Amount 1 Uttara Route 3 2 months 270000 2 Mirpur Route 3 2/3months 270000 3 Dhanmondi- Mdpur 5 2/3 months 425000 4 CNG 100 6 months 80000 Total: 1045000
- 18. Social Media promotion 1.Application game 2.Quiz competition 3.Page promotion 4. Viral Video
- 19. Social Media promotion Costing SL No. Technique Timeline Amount 1 FB page promotion All the year 80000 2 FB Game/ Quiz application/Gift Card 6 times a year 50000 3 YouTube/FB Viral Video Making & Boost up 10 Video or more!! 500000 Total: 630000
- 20. Participation in Different Fair Participating in different fairs like Trade fair, Food Fair Etc. will increase the level of visibility & mass communication of KOPIKO.
- 21. Participation in Different Fair Costing SL No. Fair Name Timeline Amount 1 DITF December- Jan 500000 2 CITF Jan-Feb 300000 3 Food Festival Nov- Dec 50000 Total: 850000
- 22. Mascot/Coffee Man Mascot/Coffee man in different public places, public parks , festivals can give a great vibe!!
- 23. Mascot/Coffee Man Costing(Total) SL No. Type Number Activation Day & Area Amount 1 Coffee Man 10 Everyday/ Different Territories 130000 (1st Month) 100000 (regular) 2 Mascot 3 Multi Mall & Festival like Pahela Baishakh 90000 (1st Month) 40000 (Regular) Total For the year: 1260000
- 24. Modern Trade activation & Branding 1.Merchandising. 2.Exclusive shelf rent & design. 3.Promotional Offer (product & season wise & complementary gift/ bundle offer)
- 25. Modern Trade activation & Branding Costing Merchandising:13000/15000 per Merchandisers. Exclusive Self Rent & Self Design: As per requirements. (15-50 thousand BDT per Month) Promotional Offer: As per seasonal product offers & requirements.
- 26. Foot path Branding Creating Public awareness by funny dialogs ;)
- 27. Foot path Branding SL No. Type Number Amount 1 Dhaka 500 100000 2 Chittagong 200 40000 3 Khulna 150 30000 4 Barisal 100 20000 5 Shylet 150 30000 6 North Bangle 150 30000 Total: 250000
- 28. Banner/ Festoon/ Billboards/ Flyers
- 29. Banner/ Festoon/ Billboards/ Flyers SL No. Type Number Amount 1 Billboards 5 1500000 2 Banner 1000 150000 3 Festoons 2500 237500 4 Flyers 1000 Shops 55000 Total: 1942500 Costing
- 31. Parking Stands Branding Costing SL No. Areas Number Amount 1 Super Markets, Malls, Schools, Universities, Colleges Etc. 500 400000
- 32. Corporate/ Consumers/ Institutional Giveaways
- 33. Corporate/ Consumers/ Institutional Giveaways Costing SL No. Type Number Amount 1 Coffee Mug 500 45000 2 Lighter 5000 60000 3 Pen Holder 500 37500 4 Fancy Wrist Belts 2000 160000 Total: 302500
- 34. School, College & Universities branding & Promotion 1. Book Cover for children's book 2. menu card 3. Stickered Furniture 4. table cover 5. bill pay token 6. Campus activation (Free sampling, Quiz Competition, Game etc.) 7. Washroom Mirror (Feeling Tired? Try KOPIKO ;)
- 35. School, College & Universities branding & Promotion Costing SL No. Type School & College Universities Amount 1 Dhaka 20 10 900000 2 Chittagong 10 3 390000 3 Shylet 10 0 300000 4 Barisal 5 2 210000 5 Khulna 5 3 240000 6 North Bengle 5 1 180000 Total: 2220000
- 36. Big Wall Clock @ Public Place Entrance of class, Beside Lift Doors, Mosques, Medicals etc.
- 37. Big Wall Clock @ Public Place Costing SL No. Type Number Amount 1 Dhaka 40 20000 2 Chittagong 20 10000 3 Shylet 10 5000 4 Barisal 10 5000 5 Khulna 10 5000 6 North Bangle 10 5000 Total: 50000
- 38. Events & Sponsored Events Events By KOPIKO: 1. Honesty Vs Dishonesty Campaign (With Viral Video) 2. Free Taxi ( With Viral Video) 3. Health Awareness Campaign ( Nutrition, First Aid, Accident prevention) Events Sponsored By KOPIKO: 1. Inter university/ School/ College Tournaments 2. Local & National Musical Bands Concert Etc.
- 39. Events & Sponsored Events Costing SL No. Events Timeline Amount 1 Honesty Vs Dishonesty (13 Places; In Dhaka 7 & outside Dhaka 6 Divisions) 1 month ( For Shoot & post production)) 800000 2 Free Taxi 7 Days ( For Shoot & Post Production) 600000 3 Health Awareness Campaign for school Students 10 Schools 1 Month 150000 4 Inter university/college/ School Tournaments 10 tournaments 400000 5 Concerts 5 325000 Total: 2275000
- 40. Total Budget SL No. Subjects Amount 1 T-Shirt 244000 2 Tea Stall & Cigarette Shop Branding 3405000 3 Traffic Sticker 850000 4 Kiosk 850000 5 Wall Branding 650000 6 Grocery Shop Branding 810000 7 Vehicles Branding 1045000 8 Social Media promotion 630000 9 Participation in Different Fair 850000 10 Mascot/Coffee Man 1260000 11 Foot path Branding 250000 12 Banner/ Festoon/ Billboards/ Flyers 1942500 13 Parking Stands Branding 400000
- 41. Total Budget (Cont.) SL No. Subjects Amount 14 Corporate/ Consumers/ Institutional Giveaways 302500 15 School, College & Universities branding & Promotion 2220000 16 Big Wall Clock @ Public Place 50000 17 Events & Sponsored Events 2275000 Sub Total: 18034000 Agency Commission ( 5%) : 901700 Total: 18935700
- 42. Thank You!!