Promotional Plan for Spotlight Productions
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Grand Valley State University's programming board, Spotlight Productions, will host their annual Homecoming Show in the fall semester at the Fieldhouse on the Allendale campus. The event aims to entertain students by providing stress relief and enjoyment through a large event. As the Non-Traditional Marketing Chair, the document's author will promote the show to increase ticket sales above last year's numbers through print, broadcast, digital, and non-traditional promotional strategies targeting students, local residents, and faculty/staff.
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There are places in Arcania that whisper. Eclipsa sings.
Hidden in swirling mists and absent from all known charts, the island of Eclipsa isnt something you find. It finds you. It appears only to those summoned by the relicscalled by the ancient pulse of forgotten light and ready to walk where shadow cannot tread.
In The Return of the Shadowborne, Eclipsa is more than a location. Its a reckoning. A sanctuary. A memory reclaimed. It is where the final stand of the Alliance unfoldsand where the Heart of Light, a relic older than time itself, awaits not to be taken, but to be understood.
The Arrival
No map leads to Eclipsa. The sea guards her jealously. It yields only for those marked by prophecy, purified by purpose. When the Alliance sails under a moonless sky, the sea begins to glownot from sunlight, but from something ancient. The fog doesnt lift; it parts. And then, without a sound, Eclipsa rises.
No horns. No birds. Just shimmer and silenceand the soft hum of something waiting.
The Living Shore
Eclipsas beaches are unlike any other. Crystals line the sands, humming beneath every step. The tide rolls in with whispers in forgotten tongues. Shells shift of their own accord. Here, even the seafoam remembers.
Liora kneels at the edge of the water, overcome by a sorrow she doesnt understand. Jin breathes deeply and says nothing. Magic here doesnt obey. It welcomes.
The Forest of the First Flame
Beyond the beach, the forest risesblack-barked trees glowing faintly with inner light. Fireflies drift in patterns like ancient runes. Deeper still, silence reigns.
This is where the First Flame was born. Before shadow. Before fall. Seraphinas senses are overwhelmed. Elara touches a pulsing root, eyes wide. The forest listens. The island lives.
The Alliance is silent. They are heard.
The Temple
At Eclipsas center lies no building, but a convergencea smooth stone platform inscribed with symbols older than speech. Fire dances with air. Earth meets water. Spirit flows through all.
Here rests the Heart of Light. Not forged. Not crafted. Awakened. Its glow doesnt dazzleit reveals. In this space, the Alliance speaks no spell, only a vow.
The island answers.
The Departure
Eclipsa doesnt vanish. It remains, folded into the fabric of Arcania, waiting. Not for the worthybut for the willing.
Some islands are not places. They are revelations. Mirrors. Gifts for those brave enough to carry what they find.
Final Thoughts
Eclipsa is not just the most magical island in fantasy fiction. It is the moment where fear yields to clarity. Where power bows to purity. Where light is not conqueredbut chosen.
In The Return of the Shadowborne, Eclipsa is not the end. It is the beginning of what comes after.AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking
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Promotional Plan for Spotlight Productions
- 1. Homecoming Show-Fall 2015 M a t t h e w C o l l a z o c o l l a z o m @ m a i l . g v s u . e d u PromotionalPlan: Spotlight Productions Tuesday, Sept. 29, 2015
- 2. PROMOTIONAL PLAN: SPOTLIGHT PRODUCTIONS--- 1 Summary: Grand Valley State Universitys programming board, Spotlight Productions, puts on the Homecoming Show every Fall Semester. The event is located at the Fieldhouse on the GVSU-Allendale Campus. The time and date is not yet determined at this time. Spotlight does this event to entertain the student body by holding a large event that offers stress relief, enjoyment, and good-natured fun. I chose this event because I am on the election board in the Non-Traditional Marketing Chair position, and will likely be able to use this project to market the event. Objective: The objective is to increase the number of tickets sold for the Homecoming Show this year in comparison to the number sold last year. The event is in the same entertainment category, and old marketing strategies will likely be used as a framework to improve upon and implement better strategies in order to achieve this objective. Target Audiences: Listed below are 4 target market segments, in order of estimated percentages (goal). Percentage Segment Qualifier Age Demographic 70% Grand Valley Student Body* Undergraduate 17-24 15% Residents In GR/Allendale Non Students 16-40 10% Residents in Michigan Non Students 16-40 5% Grand Valley Faculty/Staff Faculty 18-40 *Studentswho: Live On Campus(Allendale/GR); Commute toCampus; Are interested in Stand- up Comedy.
- 3. PROMOTIONAL PLAN: SPOTLIGHT PRODUCTIONS--- 2 Promotional Ideas: Print: 1. Ad Placement in the Lanthorn a. Collaborate: contest to win tickets to the show i. Take a picture reading Lanthorn; chance to win tickets. 2. Create flyers Pluggers to promote event a. At least 2000 3. Promotions Office Package #5 Description # Of Units Run Time Price Per Unit Total Price Lanthorn Ad 1 2 weeks - - Pluggers 2000 2 weeks $.03 +$5.00 $65.00 Package #5* 1 - - $330.00 *Includes the following: Broadcast:(e.g. WGVU) Create a promotional video to be placed on GVTV o Potentially involving content generated by the performers if they have that on hand Run a paid ad/ PSA on local television station Digital(e.g. social media, websites, podcasts, blog posts) 1. Get talent to tweet at GVSU/Spotlight a. Prompt members of organization to RT all interactions in proper channels 2. Repeat in a similar Fashion on Facebook 3. Collaborate with Whale Radio (WCKS) a. Formulate a radio spot for playback between shows at intervals/commercial breaks b. Collaborate with Student Org Scientists of Sound to create the Ad.
- 4. PROMOTIONAL PLAN: SPOTLIGHT PRODUCTIONS--- 3 4. Post to other media outlets, including all relevant blog sights run by: a. Spotlight Productions b. GVSU c. The Talents Sources 5. Instagram a. Contest to take the most creative picture in a category i. E.g. best picture replicating the official talent poster Non-traditional (e.g. restaurant receipt messages, flower garden word art, sidewalk chalk) 1. Collaborate with local restaurants and drop flyers at individual tables/attached to receipts 2. Sidewalk chalk at all Sponsored locations 3. Rent a golf cart/megaphone- circulate campus with flyers on hand, promote by word of mouth 4. Host a sweepstakes raffle- to win tickets or special prizes a. Poster- could be signed by artists if negotiable 5.