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The document discusses various platforms for promoting a new hip hop music video, including magazines, TV, and online. It recommends promoting through XXL magazine to reach hip hop fans, Channel AKA and MTV to target British audiences internationally with London-inspired alternative hip hop. Online, it suggests using platforms like SBTV and Link Up TV on YouTube to engage younger audiences, as well as using social media like Twitter and Facebook to build a wide audience. Other low-cost promotion methods mentioned are online posters, leaflets, and emails.
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BARB is an organization in the UK that measures television audience viewing figures. It was established in 1981 and is jointly owned by major UK broadcasters and television companies. BARB collects data by using devices that record what programs households watch and publish overnight ratings in the morning for TV stations and advertisers. The ratings help TV companies and advertisers understand what shows are popular and what share of the audience they reach.Radio Ratings
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The document discusses the purpose and types of music channels, describing MTV as a popular American channel targeting teenagers with mainstream music across TV and online, Vevo as a diverse online channel owned by major labels, and Channel AKA and 4Music as UK channels specialized in genres like hip hop and targeting younger audiences respectively. Music channels aim to widely promote artists' music through varied styles and target markets accessible both online and on television.Mtv going global with local accent
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This document discusses how MTV became a global brand by adapting to local cultures and tastes. Initially, MTV aired only American content globally but failed to understand that most people prefer local music. Local copycat stations emerged and took MTV's viewers. In 1995, MTV changed to localized language channels tailored to each country, like Hindi in India. MTV exercises creative control over feeds while increasing local content. This localization strategy helped MTV regain popularity and led to tremendous growth internationally.Music Video channels
Music Video channelshannaheliza
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Music channels exist to promote artists and their music to wider audiences through music videos. There are various music channels that differ in their target markets, genres of music, and distribution platforms. MTV is a popular American channel that airs on TV and online, targeting teenagers with mainstream pop. Vevo is accessible online through YouTube and has a more diverse genre selection, targeting teens to adults. Channel AKA on Sky and YouTube focuses on hip hop, urban, and grime music, promoting up-and-coming artists. 4Music airs in the UK, showing mainstream pop music videos and artist interviews on TV and online, targeting younger audiences.Task 1
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The document discusses different types of radio broadcasting in the UK, including commercial radio owned by private companies, BBC radio which aims to entertain, inform and educate the public, and community radio which is operated by local communities. It provides details on the target audiences and programming of different BBC radio stations, as well as trends in radio broadcasting like increased online streaming.Mtv powerpoint
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This document provides a public relations plan for rebranding MTV. It begins with background on MTV's target audience as 12-34 year olds who watch reality shows like Jersey Shore and Teen Mom. It then introduces 5 target audience members who want to see less reality TV and more music-related content. The plan outlines objectives to reconnect with this audience and gain advertiser respect. A SWOT analysis notes strengths like True Life but weaknesses like catering to fleeting interests. The plan discusses problems with shows like Jersey Shore upsetting viewers and causing advertisers to flee. It proposes opportunities like sponsoring music festivals to promote education and talent over reality television.Introduction to radio history LESSON 1
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- Radio was invented in the 1890s, the BBC was formed in 1922. There are now over 800 radio stations in the UK.
- The BBC originally had a monopoly on radio broadcasting but faced new competition from television, deregulation, and commercial radio stations. This led to a more diverse radio landscape.
- Most radio stations focus on popular music, news, and speech to appeal to a mainstream audience and maximize ratings/advertising revenue. Stations tend to target demographic groups like younger audiences or those over 35. The BBC also offers specialized stations like Radio 3 for arts and Radio 4 for news/speech.Commercial radio
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Commercial radio stations are owned by commercial entities and supported through advertising revenue in order to turn a profit. They operate through the sale of advertising airtime and radio commercials to cover business expenses. Some examples of national commercial radio stations in the UK are Absolute Radio, which plays popular rock music, Classic FM, the first national commercial station broadcasting in 1992, and TalkSport, which has various sports channels. Locally in London, the most popular commercial stations are Magic 105.4, Capital 95.8, Heart 106.2, and LBC 97.3. While NBC owns commercial radio stations and production companies in the US, the largest broadcaster is actually the BBC, which operates nationally and internationally rather than just in America.Music TV Channels
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Music channels generally host chart shows and award prizes to promote artists and distribute their work through music videos. However, not all genres and artists are represented equally on mainstream media channels. Radical genres that do not conform to mainstream standards of political correctness tend to be excluded. Uncomfortable or controversial artists will also often not find representation.Radio lessons 14 02 19
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The most common style of radio station is music-based commercial radio. This includes stations like Capital, Heart, and Kiss which target broad audiences like 25-54 year olds. The BBC also operates many music stations like Radio 1, aimed at younger audiences aged 15-29. Radio 4 is a public service station with a mixed format of news, current affairs, and spoken content targeting an older audience mainly over 35. Overall, radio remains a popular medium with over 800 stations in the UK, targeting a wide variety of audiences through music, news and speech-based programming.Let the music brand campaign
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The Parisian audiobranding agency By Music launched its "Let The Music Brand" campaign for its 10th anniversary. The campaign asked the public to integrate the word "brand" into pop song lyrics to advertise for the agency. Over 300 people participated by submitting lyrics they had changed. The top 4 submissions were selected, and the winner received a guitar and photoshoot for their submission of changed lyrics to "Don't Stop Til You Brand Enough". The campaign was successful in boosting the agency's profile and gaining 6 new clients.Kerrang! Convergence
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Kerrang! is a brand that spans multiple media platforms including radio, TV, magazines, and websites. The radio station plays more mainstream rock during the day and heavier rock at night. Kerrang! TV has a similar format to the radio station, playing softer rock to attract audiences beyond their target demographic. The website and social networking elements allow for interaction and feedback to engage consumers across platforms and boost sales and readership.Case study: MTV and it's Audience 
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MTV is a leading music channel that was launched in 1981 and primarily plays popular music videos. Over time, MTV expanded its programming to include various television shows targeting teens and young adults. While MTV still plays music videos, it now offers a wide range of genres across multiple channels. MTV's audience has grown significantly over the decades and now includes viewers worldwide ranging from ages 15 to 24 who tune in to discover the latest music trends.Music channels
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The document discusses potential record labels for an underground UK hip hop artist. It suggests YNR Productions, founded by hip hop artist Jehst, as it has gained respect in the underground scene. Alternatively, it recommends HighFocus Records, formed in 2010 to represent new British underground hip hop artists and gaining popularity through regular releases and shows. Both labels could provide promotion through platforms like BBC Radio 1Xtra and online radio, as well as digital distribution through YouTube, where labels create artist channels and subscribers are notified of new uploads. This allows for thousands of views and links for purchasing music.Music channels
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Music television channels focus on playing music videos for viewers. The first and most well-known channel is MTV, launched in 1981, which helped establish the genre. MTV now includes various non-music programs alongside music videos. Other major music channels include 4Music, launched in the UK in 2008, and Viva, launched across Europe in 2009, both of which similarly mix music videos with reality and drama programming. Kerrang TV is another music channel linked to a magazine, airing nu metal and pop punk videos requested by viewers via text.Mtv company case study
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The document evaluates three BBC radio stations - Radio 1, Radio 1Xtra, and Radio 2 - as potential options to broadcast the author's documentary. Radio 1 reaches the most listeners but targets an older average age than the author's target audience. Radio 1Xtra specializes in urban music and successfully reaches a younger audience between 15-30 years old. Although Radio 1Xtra has fewer total listeners, it is concluded that it will allow the author to best reach their intended younger viewers.Absolute radio revision
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Kerrang! is a UK-based magazine devoted to rock music published by Bauer Media Group. Over time, Kerrang! expanded into other areas of media like an annual awards show, a radio station, a TV channel, and live music tours. This allowed Kerrang! to reach more audiences and fans across different platforms. As part of a larger conglomerate, Kerrang! benefited from financial backing and support. In contrast, the magazine Vibe operated as a standalone corporation without the same financial safety net. When Vibe faced difficulties, it had to shut down operations briefly before being purchased and restructured with new ownership.Media Institutions Research
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IPC media owns many magazines and is the largest consumer magazine publisher in the UK. They create content across multiple platforms and own 60 iconic media brands, including NME magazine which was first published in 1952 as a music newspaper and became a magazine in the 1980s. NME targets males aged 17-30 who are passionate about music, well-educated, and have a high disposable income. BBC Worldwide is the commercial subsidiary of the BBC and owns various media brands across TV, travel guides, music, and magazines.Media CS
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The New Musical Express (NME) is a popular weekly music magazine in the UK that has been published since 1952. It was the first British paper to include a singles chart. The magazine's commercial success was in the 1970s and it became associated with genres like gonzo journalism and punk rock. NME's target audience is 18 to 34 year olds interested in indie/rock music. The magazine promotes the music industry through its radio station NME Radio and TV channel NME TV in addition to its print content focusing on bands, gigs and music charts.Question 3
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Immediate Media Company was formed in 2011 by merging Origin Publishing, Magicalia, and BBC Magazines, and they currently distribute Top of the Pops magazines. The document discusses several potential magazine distributors and their experience with pop magazines, including EMAP International Limited, BBC Magazines, Bauer Media Group, and NME. Overall, Immediate Media Company is recommended as the best choice to distribute a new pop music magazine due to their experience distributing Top of the Pops, while Bauer Media Group could also be a potential option due to their global reach across 16 countries.17. Radio
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The document discusses radio in the UK, including how stations are funded (BBC through license fees, commercial through advertising), how they develop a signature style using speech, music, and sound effects, and how they research target audiences to attract listeners and justify funding. It also notes how technology is changing radio, with over a third of listening now on digital platforms rather than traditional FM/AM.Question 3 done
Question 3 doneKashif Jones
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The document discusses distribution methods for a proposed jazz magazine. It suggests distributing the magazine through postal delivery to subscribers' doors to avoid waste from sales and returns. It also proposes partnering with an existing jazz publisher, Jazzwise Publications, for distribution since they do not target the same 16+ audience. Direct distribution and online distribution with paid subscribers and perks are also mentioned as potential distribution methods that could work if the magazine becomes more successful. Engaging with audiences on social media like Twitter and Facebook is discussed through artist interviews, photos, and videos.Question 3 done
Question 3 doneKashif Jones
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The document discusses distribution methods for a proposed jazz magazine. It suggests distributing the magazine through postal delivery to subscribers' doors to avoid waste from sales and returns. It also proposes partnering with an existing jazz publisher, Jazzwise Publications, for distribution since they do not target the same 16+ audience. Direct distribution and online distribution with paid subscribers and perks are also mentioned as potential distribution methods that could work if the magazine becomes more successful. Engaging with audiences on social media like Twitter and Facebook is discussed through artist interviews, photos, and videos.More Related Content
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Commercial radio stations are owned by commercial entities and supported through advertising revenue in order to turn a profit. They operate through the sale of advertising airtime and radio commercials to cover business expenses. Some examples of national commercial radio stations in the UK are Absolute Radio, which plays popular rock music, Classic FM, the first national commercial station broadcasting in 1992, and TalkSport, which has various sports channels. Locally in London, the most popular commercial stations are Magic 105.4, Capital 95.8, Heart 106.2, and LBC 97.3. While NBC owns commercial radio stations and production companies in the US, the largest broadcaster is actually the BBC, which operates nationally and internationally rather than just in America.Music TV Channels
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Music channels generally host chart shows and award prizes to promote artists and distribute their work through music videos. However, not all genres and artists are represented equally on mainstream media channels. Radical genres that do not conform to mainstream standards of political correctness tend to be excluded. Uncomfortable or controversial artists will also often not find representation.Radio lessons 14 02 19
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The Parisian audiobranding agency By Music launched its "Let The Music Brand" campaign for its 10th anniversary. The campaign asked the public to integrate the word "brand" into pop song lyrics to advertise for the agency. Over 300 people participated by submitting lyrics they had changed. The top 4 submissions were selected, and the winner received a guitar and photoshoot for their submission of changed lyrics to "Don't Stop Til You Brand Enough". The campaign was successful in boosting the agency's profile and gaining 6 new clients.Kerrang! Convergence
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Kerrang! is a brand that spans multiple media platforms including radio, TV, magazines, and websites. The radio station plays more mainstream rock during the day and heavier rock at night. Kerrang! TV has a similar format to the radio station, playing softer rock to attract audiences beyond their target demographic. The website and social networking elements allow for interaction and feedback to engage consumers across platforms and boost sales and readership.Case study: MTV and it's Audience
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MTV is a leading music channel that was launched in 1981 and primarily plays popular music videos. Over time, MTV expanded its programming to include various television shows targeting teens and young adults. While MTV still plays music videos, it now offers a wide range of genres across multiple channels. MTV's audience has grown significantly over the decades and now includes viewers worldwide ranging from ages 15 to 24 who tune in to discover the latest music trends.Music channels
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The document discusses several music television channels. It describes how music channels originated in 1895 with the first music video aired. MTV launched in the 1970s and became the largest music channel, known for airing music videos and charts. Other channels mentioned include Kerrang TV, which focuses on pop-punk music and allows audience input, and 4Music, a British channel that airs music-related television programs and charts shows since 2008 as part of the Channel 4 network.Media mind map
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Music videos serve several purposes in the music industry. They provide a visual representation of the song to accompany the audio. Artists and directors use music videos as a way to showcase their creativity and style. Music videos also help introduce new artists to audiences and charts. They can be found playing in public spaces like malls, on TV, and in clubs. Music videos are often used to promote both artists and the directors who make them. They provide exposure for all involved and can drive more views, streams, and sales. Larger artists are able to self-produce their own music videos to maintain more control over the vision, while smaller artists rely on other promotional methods like touring with bigger bands.Institutional research
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The document discusses potential record labels for an underground UK hip hop artist. It suggests YNR Productions, founded by hip hop artist Jehst, as it has gained respect in the underground scene. Alternatively, it recommends HighFocus Records, formed in 2010 to represent new British underground hip hop artists and gaining popularity through regular releases and shows. Both labels could provide promotion through platforms like BBC Radio 1Xtra and online radio, as well as digital distribution through YouTube, where labels create artist channels and subscribers are notified of new uploads. This allows for thousands of views and links for purchasing music.Music channels
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Mtv company case studyGeorgie Brough
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MTV was launched in 1981 as a visual radio station, showing music videos and reaching over 300 million households worldwide. It was sold to Viacom in 1985 and became a cultural institution, entertaining audiences with music and pop culture shows. However, MTV faced controversies over censoring certain videos and promoting controversial subjects. It also struggled with downfalls like music piracy online and viewers shifting to sites like YouTube, which affected MTV's ratings and drew audiences away from television.Post 5 radio stations
Post 5 radio stationsShawaebTayab
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The document evaluates three BBC radio stations - Radio 1, Radio 1Xtra, and Radio 2 - as potential options to broadcast the author's documentary. Radio 1 reaches the most listeners but targets an older average age than the author's target audience. Radio 1Xtra specializes in urban music and successfully reaches a younger audience between 15-30 years old. Although Radio 1Xtra has fewer total listeners, it would allow the author to better appeal to and reach their intended younger viewers. Therefore, the author decides to broadcast their documentary on Radio 1Xtra.Post 5 radio stations
Post 5 radio stationsShawaeb
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The document evaluates three BBC radio stations - Radio 1, Radio 1Xtra, and Radio 2 - as potential options to broadcast the author's documentary. Radio 1 reaches the most listeners but targets an older average age than the author's target audience. Radio 1Xtra specializes in urban music and successfully reaches a younger audience between 15-30 years old. Although Radio 1Xtra has fewer total listeners, it is concluded that it will allow the author to best reach their intended younger viewers.Absolute radio revision
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Absolute Radio is launching an interactive feature that will allow listeners of The Christian O'Connell Breakfast Show to choose from playlists of seven different genres between segments of the live show. This "world-first" will give listeners access to playlists from Absolute Radio stations spanning the 1960s to today. It is hoped this will provide the best possible listening experience by combining entertainment and tailored music selection. The new option is the result of months of development work and utilizes the station's music scheduling software. Recent ratings figures show Absolute Radio has grown its weekly audience to 3.5 million listeners.Conglomerate
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Kerrang! is a UK-based magazine devoted to rock music published by Bauer Media Group. Over time, Kerrang! expanded into other areas of media like an annual awards show, a radio station, a TV channel, and live music tours. This allowed Kerrang! to reach more audiences and fans across different platforms. As part of a larger conglomerate, Kerrang! benefited from financial backing and support. In contrast, the magazine Vibe operated as a standalone corporation without the same financial safety net. When Vibe faced difficulties, it had to shut down operations briefly before being purchased and restructured with new ownership.Media Institutions Research
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IPC media owns many magazines and is the largest consumer magazine publisher in the UK. They create content across multiple platforms and own 60 iconic media brands, including NME magazine which was first published in 1952 as a music newspaper and became a magazine in the 1980s. NME targets males aged 17-30 who are passionate about music, well-educated, and have a high disposable income. BBC Worldwide is the commercial subsidiary of the BBC and owns various media brands across TV, travel guides, music, and magazines.Media CS
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The New Musical Express (NME) is a popular weekly music magazine in the UK that has been published since 1952. It was the first British paper to include a singles chart. The magazine's commercial success was in the 1970s and it became associated with genres like gonzo journalism and punk rock. NME's target audience is 18 to 34 year olds interested in indie/rock music. The magazine promotes the music industry through its radio station NME Radio and TV channel NME TV in addition to its print content focusing on bands, gigs and music charts.Question 3
Question 3Lauren Carslake
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Immediate Media Company was formed in 2011 by merging Origin Publishing, Magicalia, and BBC Magazines, and they currently distribute Top of the Pops magazines. The document discusses several potential magazine distributors and their experience with pop magazines, including EMAP International Limited, BBC Magazines, Bauer Media Group, and NME. Overall, Immediate Media Company is recommended as the best choice to distribute a new pop music magazine due to their experience distributing Top of the Pops, while Bauer Media Group could also be a potential option due to their global reach across 16 countries.17. Radio
17. Radiokamila_fraser
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The document discusses radio in the UK, including how stations are funded (BBC through license fees, commercial through advertising), how they develop a signature style using speech, music, and sound effects, and how they research target audiences to attract listeners and justify funding. It also notes how technology is changing radio, with over a third of listening now on digital platforms rather than traditional FM/AM.Viewers also liked (12)
Question 3 done
Question 3 doneKashif Jones
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The document discusses distribution methods for a proposed jazz magazine. It suggests distributing the magazine through postal delivery to subscribers' doors to avoid waste from sales and returns. It also proposes partnering with an existing jazz publisher, Jazzwise Publications, for distribution since they do not target the same 16+ audience. Direct distribution and online distribution with paid subscribers and perks are also mentioned as potential distribution methods that could work if the magazine becomes more successful. Engaging with audiences on social media like Twitter and Facebook is discussed through artist interviews, photos, and videos.Question 3 done
Question 3 doneKashif Jones
Ìý
The document discusses distribution methods for a proposed jazz magazine. It suggests distributing the magazine through postal delivery to subscribers' doors to avoid waste from sales and returns. It also proposes partnering with an existing jazz publisher, Jazzwise Publications, for distribution since they do not target the same 16+ audience. Direct distribution and online distribution with paid subscribers and perks are also mentioned as potential distribution methods that could work if the magazine becomes more successful. Engaging with audiences on social media like Twitter and Facebook is discussed through artist interviews, photos, and videos.
Question 3 
Question 3 Kashif Jones
Ìý
My distribution method would be through postal distribution to subscribers' doors on a monthly basis. I would partner with an online website to provide perks to postal subscribers like posters and concert notifications. The magazine would be a good fit to distribute through Jazzwise Publications Ltd since they do not target the same 16+ jazz audience and have successful magazine distribution experience. Direct distribution and online distribution through subscriptions with subscriber perks are also options. Social media engagement strategies would include a Twitter page for interacting with artists and fans as well as a Facebook page to connect with fans through ads, photos and online video messages from jazz artists.Question 3 
Question 3 Kashif Jones
Ìý
The document discusses potential distribution methods for a jazz magazine. It suggests partnering with Jazzwise Publications for print distribution as they are an established jazz music publisher. It also discusses direct distribution and online distribution as other options. Online distribution could allow for wider audiences and international sales if the magazine became successful. Social media engagement strategies are proposed, including using Twitter for connecting with fans and getting artists to do online Q&As, as well as using Facebook for advertising and posting content from jazz artists.Funding working capital requirements
Funding working capital requirementssambar52
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This document summarizes a study examining how firms in emerging markets fund their working capital requirements. It discusses internal sources like cash advances from parent companies as well as external sources such as local banks. The study analyzes surveys of foreign subsidiary managers, finding they prefer theoretically optimal sources like borrowing with parent guarantees or local bank loans over less optimal sources. It also uses General Motors' operations in Poland as a case study, highlighting issues emerging markets pose for funding working capital.Question 1 done
Question 1 doneKashif Jones
Ìý
My media product conforms to magazine conventions by using teasers, captions, and a direct address interview style. It challenges conventions by using a unique black and white masthead title "Giant Step" inspired by jazz musician John Coltrane. The magazine aims to appeal to both young and older readers by including a spotlight column on up-and-coming artists to attract younger readers as they become fans of the magazine over time, helping to build a stable readership. Formal elements like layout, cover design, typography, and contents page follow magazine conventions while the overall presentation style focuses on black and white photography to create a distinctive and memorable style.
Question 3 done
Question 3 doneKashif Jones
Ìý
The document discusses distribution methods for a proposed jazz magazine. It suggests distributing the magazine through postal delivery to subscribers' doors to avoid waste from sales and returns. It also proposes partnering with an existing jazz publisher, Jazzwise Publications, for distribution since they do not target the same 16+ audience. Direct distribution and online distribution with paid subscribers are also mentioned as options. Engaging audiences through social media like Twitter and Facebook is recommended, such as interviewing artists online.Question 4
Question 4Kashif Jones
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The document discusses the equipment and software used to create a music video. It describes:
1) Using a DSLR camera and HD camera to film scenes and capture quality footage. Features like optical zoom and ISO controls were utilized.
2) Equipment like a tripod, steady mount, and Bluetooth speaker helped stabilize shots and cue actors.
3) Improvising lighting by using phone flashes to illuminate a character's face against an urban background.
4) Editing software like Final Cut Pro to merge clips, add effects like blurring, and ensure audio and video were synchronized.Aryna
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The document describes the ARYNA program, which aims to promote diversity and address issues like racism, drug use, suicide, and feelings of isolation. The program consists of two activities: Walk the Line, where participants physically position themselves in response to personal questions, and XPRESSION, where participants draw lines on paper to represent their experiences in response to high-risk questions. The goal of ARYNA is to help participants feel less alone by recognizing their shared hardships and finding community.13 amazing Linkedin profile headlines (and how you can write your own)
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If you want sales and marketing results from Linkedin, writing a great profile is a good place to start. This summary gives 13 examples of great profile headlines so you can decide the headline that will help you stand out from your competitors, drive traffic to your profile and attract leads from ideal potential customers.Similar to Question 2 slide share part 2 (20)
Marketing 2
Marketing 2ellagreyx
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Social media platforms like verified artist accounts and user sharing are effective for marketing music videos by directly promoting to fans and new audiences. Releasing teasers also increases curiosity and views. YouTube is similarly useful as the world's second largest network, allowing artists their own pages for all music and subscriber notifications of new content. While magazines still market older music to dedicated fans, their audience is limited compared to Internet access on phones and tablets. Billboard advertising in busy cities reaches thousands daily but ads risk blending together, while television channels like MTV historically played a large role in music marketing through genre-focused programming and advertisements.Marketing
Marketingellagreyx
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Social media platforms like verified artist accounts and user sharing are effective for marketing music videos by directly promoting to fans and new audiences. Releasing teasers also increases curiosity and views. YouTube is similarly useful as the world's second largest network, allowing artists their own pages for all content and subscriber notifications of new uploads. While magazines still market to dedicated fans, their reach is limited compared to Internet options. Billboard advertising in busy areas gets music seen by thousands daily but ads risk blending together. Music television channels have long played a role with dedicated programming appealing to target audiences.Ipc media
Ipc mediaJake Shelvey
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IPC Media is the leading publisher of consumer magazines and websites in the UK, delivering content to 26 million adults. Through research into consumer behaviors, IPC ensures advertisers understand their audiences. IPC works across various platforms like magazines, websites, TV and radio to reach large fanbases. NME magazine, under IPC Media, reaches over 1 million music fans weekly through its magazine, website, TV, radio and live events. As the longest-running music weekly, NME provides the best coverage of contemporary music. NME's website is one of the largest music sites. IPC Media allows magazines like NME and a proposed new magazine called Symbal to expand across multimedia platforms.Access 20-28 yr Old Demographic With College Underground Radio
Access 20-28 yr Old Demographic With College Underground Radiomilliondollarrecruiters
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College Underground Radio is an internet radio station chain targeting listeners ages 21-28 through unique programming and social media integration. It has over 14,000 monthly unique listeners growing 26% monthly. The summary describes the station's variety of music, request-based programming, and focus on interactivity. It also mentions targeting millennials and details various sponsorship and advertising opportunities available.Music TV Channels
Music TV Channelsurbanproductions12
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Music channels host chart shows and award shows to promote artists' work through music videos. However, only politically correct artists that conform to mainstream audiences' standards are represented. Radical genres and controversial artists are filtered out of mainstream media representation.Evaluation - Question 3
Evaluation - Question 3toby789
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The document discusses ways in which the media product challenges conventions of real magazines. It uses familiar branding from MTV and social media integration. The target audience is younger people interested in pop, R&B, and rap music. Viacom would be a suitable media institution to distribute the magazine since it owns MTV and does not currently publish similar magazines. The document proposes expanding the magazine brand to a radio station, TV channel, and website in order to grow the brand.Critical Evaluation Thasnim Ayazi 
Critical Evaluation Thasnim Ayazi Tayazi
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The document contains responses from a candidate (Thasnim Ayazi) to questions about a media production project. Some key points:
- Their radio newscast used forms like interviews and vox pops that are common in real newscasts, and challenged conventions by adding customized background music and having two presenters instead of one.
- The newscast represented social groups like East Londoners in a story about a school robbery, and British people in a story about death threats, both conforming to stereotypes. A story about a mosque protest represented Muslims and their supporters in a more positive light.
- The ideal distributing institution would be BBC Radio 1 due to similarities in target audience (ages 15-29Presentation1
Presentation1sarah06489
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The document discusses exhibiting a new music video first on The Box channel to reach mainstream audiences, as it releases up-to-date music and has widespread viewership. It also recommends later releasing the video on MTV to target young audiences globally and on 4Music to reach more mainstream viewers, as both channels frequently feature contemporary music videos and air on major TV providers.Publishing research
Publishing researchSnowfairy007
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Team Rock is a relatively new UK-based publishing company that owns Classic Rock magazine, as well as several other rock music magazines. As a new company, it uses social media platforms to advertise its brands and attract a wider audience.
Bauer Media is a large, experienced UK-based publishing company that owns Kerrang! magazine. In addition to publishing magazines, it has radio stations, websites, and sells band merchandise to appeal to a wide audience across multiple platforms.
IPC Media publishes NME magazine and has a strong online presence. While not focusing solely on music, it publishes NME in print and digital formats worldwide to reach a large, international readership.Thasnim 7 questions 
Thasnim 7 questions Tayazi
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The document contains Thasnim Ayazi's responses to 7 questions about their media production for a radio newscast. Some key details:
- They developed forms like interviews, outside broadcasts, and vox pops that are commonly used in newscasts. They also challenged conventions by adding customized background music and having two presenters instead of one.
- Their newscast represented East Londoners in a potentially negative light in one story, and British people as unwelcoming in another story, conforming to stereotypes. However, one story portrayed unity between Muslims and non-Muslims protesting an issue.
- An ideal distributing institution would be BBC Radio 1 due to similarities in target audience, content,Critical Evaluation Thasnim Ayazi 
Critical Evaluation Thasnim Ayazi Tayazi
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The document contains responses from a candidate (Thasnim Ayazi) to 7 questions about their media production for an exam. Some key points:
- They developed forms like interviews, OBs and vox pops seen in real news broadcasts. They challenged conventions by adding different background music for each story and having two presenters instead of one.
- Their news stories could be seen to represent East Londoners negatively and British people as unwelcoming. However, one story showed unity between Muslims and non-Muslims on an issue.
- Their target audience is 16-25 year olds in London. BBC Radio 1 would be a suitable institution to distribute their production due to similarities in audience, content and ideologyCritical Evaluation Thasnim Ayazi 
Critical Evaluation Thasnim Ayazi Tayazi
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The document contains responses to 7 questions about a media production project. It discusses how the project developed and challenged conventions of real media through its forms and use of background music. It represents various social groups through its story topics. Ideal distribution partners would be BBC Radio 1 due to similarities in target demographics and content. Audience research was conducted to learn preferences to attract 16-25 year olds. Valuable skills like research, planning, organization and working with others were developed through the project.Ideas for distributing my production a2
Ideas for distributing my production a2_brookepollock
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The document discusses various marketing techniques that could be used to distribute an upcoming artist's music production widely, including newspaper/magazine articles, official websites/fan sites, local music festivals, social media, word of mouth marketing, radio interviews, merchandise, and distribution on YouTube, iTunes, and Spotify. The goal is to create a large target audience and increase the artist's recognition to help the artist and the company's business. Each technique is described in terms of how it could promote the artist's music and increase awareness, interest, and followers.pokipojndiokjwas
pokipojndiokjwasAdella1
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Channel U TV is a digital satellite TV channel in the UK focused on urban music genres like grime and UK hip hop. It aims to showcase emerging underground artists not played on other channels. Notable past presenters include Tim Westwood. It holds annual awards and some criticize that it does not sufficiently separate popular and emerging artists. However, others view it as an important platform for new talent in the UK urban music scene.Critical evaluation nadeya haque
Critical evaluation nadeya haqueTayazi
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The document provides information about Nadeya Haque, a candidate for Centre Number 10508. It then discusses various types of radio segments including interviews, outside broadcasts, and vox pops. It also discusses conventions in radio news programming and provides some examples of how the authors' news program followed or broke conventions. For instance, they used music during some news segments and silence during others. The document also includes examples of how some stories from their news program reinforced or subverted stereotypes about different groups. Finally, it discusses their target audience and why their news program would be suitable for BBC Radio 1.Promotional methods
Promotional methodshanaa_m
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This document discusses promotional methods for a new music magazine. It recommends using social media, endorsements from popular artists, radio advertisements, and advertisements in similar publications to reach their target audience of young music fans. For the magazine launch party, it suggests hosting an experiential event on a luxury boat on the Thames in London with live performances from featured artists. High-profile guests will help generate publicity through social media posts. Competitions will also be held to engage fans and give them a chance to attend the exclusive launch event.Critical evaluation nadeya haque
Critical evaluation nadeya haqueTayazi
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The document provides information about Nadeya Haque, a candidate for Suede FM radio. It includes definitions and explanations of common radio reporting techniques like interviews, outside broadcasts, and vox pops. It also discusses conventions in radio news programming and provides examples of how the candidate's news program adhered to or broke conventions. The document analyzes how various stories in the candidate's news program portrayed different groups and either conformed to or subverted stereotypes. How is Music Marketed?
How is Music Marketed?Samuel McNamara
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The four most popular and modern methods for music marketing.
How the rise of social media and YouTube has helped music marketing and replaced traditional marketing methods.
For A2 Media Studies - looking at the music industry and Music Videos.Channel research media (music) final
Channel research media (music) finalClauvenaG
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MTV is a general entertainment channel founded in 1981 that originally focused on promoting music videos. It launched with the music video for "Video Killed the Radio Star" and helped expand genres like rock, pop, and blues. While MTV originally focused on rock music, it now promotes a wide range of genres including hip hop, rap, and pop. YouTube is a video sharing platform created in 2005 that now hosts over 14 billion daily views on its site. Artists can partner with YouTube through services like Vevo to officially upload and monetize their music videos on the site.Evaluation question 3
Evaluation question 3Amber Stagg
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Time Inc. UK and Bauer Media Group would both be suitable to distribute the magazine, but Time Inc. would be most beneficial. As a large publisher with magazines similar to the target style and audience of NME, Time Inc. could effectively market the magazine. Additionally, Time Inc. distributes media across many platforms like MTV that could further promote the magazine to its target young male and female audience. While Bauer also has experience with magazines like Kerrang for a similar age group, Time Inc.'s integration across TV, radio, and magazines would provide more opportunities to engage audiences through different media streams.Question 2 slide share part 2
- 1. K A S H I F J O N E S Advertising & Promoting
- 2. Advertising & Promoting XXL Magazine The XXL magazine is an American hip hop magazine, published by Harris Publications founded in 1997. It famous for providing a platform for hip hop artist to connect with their fans through promotion provided through their magazine. Due to the stability of this magazine and the fact its lasted a long time, suggest it has a mass following which keep engaged with the magazines progress, therefore promoting our music video through this platform would be successful as this would engage a wider variety of hip hop fans.
- 3. Advertising & Promoting TV Platforms – MTV & Channel AKA Channel AKA is formerly known as channel U, which was the number 1 British digital satellite TV channel, which was show throughout England. This TV platform would allows us to target a British audience, which is important as our genre of music will be representing life from a London perspective. MTV, Internationally is music videos number one station therefore attracting a major audience would lead us to use this platform as its essential our abstract concepts of London life can be seen across the globe. Alternative British hip-hop is not commonly known for been presenting on such popular mainstream platforms
- 4. Advertising & Promoting Online Platforms SBTV& Link Up TV Online Platforms are generally the platforms we will use the most to advertise our music, as its free and in terms of gathering feedback from our audience, we can connect with our audience easier & faster to see their response. SBTV run my Jamal Edwards is the biggest media platform for the younger generation who streams a variety of music. I feel our music video will fit in well with the other genres of music as they show a range of UK talent Link Up TV is also a popular media outlet which the younger generation use, its similar to SBTV, both are streamed through YouTube which is the main stream due to its user friendly layout. The target audience of Link Up TV will be the same as SBTV.
- 5. Advertising & Promoting  Other Platforms I will also use twitter and Facebook to share my artist information as these social networking sites are popular amongst all generation giving us a wide audience and also giving out followers a chance to share our messages. Online Poster, Leafleting and Emails – will also be methods of disturbing. We will most likely be using virtual platforms are as they are dominated in targeting a mass audience with minimal expenses Advertising & Promoting