Rakuten

Dec 20, 20120 likes402 views

Rakuten began requiring the use of English for all internal communications and documents in 2010. The company president announced this change to emphasize the importance of using English as the official language of the company. Now in 2014, Rakuten employees are required to achieve certain scores on the TOEIC English test for promotion. Failure to meet the TOEIC score requirements could result in demotion, salary reduction, or retirement. The president reports that most internal meetings are now conducted in English, and executive employees have achieved average TOEIC scores over 800. However, some critics question if employees will maintain this commitment long-term since English proficiency is less critical for Rakuten than other global companies.

Rakuten entire business in
English

S1180084
Naoya Ishikawa

Overview
July 1, began full-scale optimism has been
preparing since 2010 "into English the official
language of the house." President Hiroshi
Mikitani is met in Tokyo prior to this, I told the
past achievements and future prospects of the
project. Full length interview will be conducted
in English, after the presentation was a series
of questions as well, such as from foreign jour-
nalists.

What doing?

Rakuten employees will be required to use
English in all internal presentations, documents
and memos.
Internal company emails will use English.
TOEIC TEST

Worker's Goal

Achieving certain scores in the TOEIC, or the
Test of English for International Communica-
tion, will be required for promotion, Rakuten
spokesman Megumu Tanefusa said. The range
of required TOEIC scores is from 600 to 750
depending on job title.

Problem
Some people are prescribed the number of
"retirement" "leave" "demoted" to a lack of I
just can not concentrate at all to study in focus
...
Score of 600 points in the general staff TOEIC,
assistant manager class is 650 points, the level
of English language proficiency is required for
company employees, has become a director
class 750. If you do not meet the provisions of
the score for each job grade, "disposal" of de-
motion or salary reduction of 10% I've been
waiting for.

Outcome

Mikitani president "more than 80% of internal
meetings are now conducted in English al-
ready," and just two years from the announce-
ment of the project. In addition to improved to
694 points from 526 points, average TOEIC
score of executive employees is said to have
earned more than 800 points all.

Comment

Rakuten has also acquired foreign companies,
including Buy.com Inc. in the United States,
and it has a major stake in a joint venture with
Baidu Inc. in China. But the degree to which
English is necessary at Rakuten is far lower
than companies like Nissan and Nomura, and
thus critics say it is questionable whether Ra-
kuten employees' commitment will last.

References

wikipedia
The Japan Times
IT media news
Japan Realtimes
Jcast

- Rakuten, a major Japanese online retailer, will require all business meetings to be conducted in English starting on July 2nd as part of an effort to improve employees' English language skills. - Rakuten's president believes the company is ready for this change, as the average English proficiency test scores of employees have risen 160 points over the past 18 months. - He argues that improving English skills is important for Japanese companies to become global leaders and understand international business developments.

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Rakuten

1. Rakuten entire business in English S1180084 Naoya Ishikawa

2. Overview July 1, began full-scale optimism has been preparing since 2010 "into English the official language of the house." President Hiroshi Mikitani is met in Tokyo prior to this, I told the past achievements and future prospects of the project. Full length interview will be conducted in English, after the presentation was a series of questions as well, such as from foreign jour- nalists.

3. What doing? Rakuten employees will be required to use English in all internal presentations, documents and memos. Internal company emails will use English. TOEIC TEST

4. Mr. Mikitani profile(1) President of Rakuten Hirosi Mikitani Profile:Born in Kobe, Hyogo Prefecture. Hyo- gokenritsuakashikotogakko graduated in 1983, graduated from Hitotsubashi University in 1988, He joined the Industrial Bank of Japan (currently Mizuho Corporate Bank). And re- turn home, and has an MBA from Harvard Business School completed in 1993.

5. Mr. Mikitani profile(2) Appointed Chairman left the bank, and then founded optimism. TripAdvisor Popularity In- dex # 8 was reported in a Japanese millionaire Forbes ranking, and $ 3.8 billion in 2008 and are held (about 400 billion yen) in 2009, # 7 $ 3.6 billion (about 338.4 billion yen) # 182 in the world rankings (U.S. $ 464.8 billion) about $ 5.6 billion, ranking, in 2010 ranking, in 2011 in the ranking millionaire Japan ranked fifth to sixth place $ 4.7 billion (U.S. $ 427.7 billion approximately) to Ingestion.

6. Worker's Goal Achieving certain scores in the TOEIC, or the Test of English for International Communica- tion, will be required for promotion, Rakuten spokesman Megumu Tanefusa said. The range of required TOEIC scores is from 600 to 750 depending on job title.

7. Problem Some people are prescribed the number of "retirement" "leave" "demoted" to a lack of I just can not concentrate at all to study in focus ... Score of 600 points in the general staff TOEIC, assistant manager class is 650 points, the level of English language proficiency is required for company employees, has become a director class 750. If you do not meet the provisions of the score for each job grade, "disposal" of demotion or salary reduction of 10% I've been waiting for.

8. Outcome Mikitani president "more than 80% of internal meetings are now conducted in English al- ready," and just two years from the announce- ment of the project. In addition to improved to 694 points from 526 points, average TOEIC score of executive employees is said to have earned more than 800 points all.

9. Comment Rakuten has also acquired foreign companies, including Buy.com Inc. in the United States, and it has a major stake in a joint venture with Baidu Inc. in China. But the degree to which English is necessary at Rakuten is far lower than companies like Nissan and Nomura, and thus critics say it is questionable whether Ra- kuten employees' commitment will last.

10. References wikipedia The Japan Times IT media news Japan Realtimes Jcast

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