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- 1. Rathish T 27/1, Gospel Street, St Thomas town, Bangalore 560084 Email Id : rathish_t@yahoo.com, rahtisht@gmail.com Cell Phone No: (+91)98801 52037 Objective To take up a challenging career in an esteemed organisation, that enhances ones individual talent, vision and determination Education Post Graduation, Pursuing PGDCRM (Customer Relationship Management) Symbiosis Bachelor of Science, (PCM) Vijaya College. Bangalore University SUMMARY OF QUALIFICATIONS Creative, strategic and passionate Internet marketer with more than Five years of experience increasing visibility, profitability and performance for diverse organizations ranging from Small, Medium Businesses in the retail ecommerce sector, travel, entertainment, automotive, education, banking and large multinational organizations and several Fortune 500 companies. PROFESSIONAL EXPERIENCE Search Engine Marketing Social Media Marketing Multivariate Testing Landing Page Optimization email Marketing Web Analytics Usability Analysis Content Call Monitoring Customer Experience Mgmt Lean Projects Outbound Sales Coaching and Mentoring Inbound Sales Expertise in directing large scope, multi-million dollar budget campaigns from conception to execution Account Management Vast expertise in online marketing extending across many industries Able to use the Internet to generate leads Strategic, analytical, achiever and visionary Experience succeeding in both small and large teams Proven experience in fast-pace, highly competitive, and extremely stressful environments Good technical skills, and strong verbal and written communication skills
- 2. Stint of Experience:- SEM Analyst The search agency, Bangalore (www.thesearchagency.com) September 2009 Onwards Displayed strong analytical and reporting skills on SEM campaigns Helped in analyzing and understanding core marketing campaign data for Large clients Key role involved spoting data trends and suggested changes appropriately Used Analytical, problem solving skills, role involved multitasking and collaborative team efforts Used appropriate Excel skills including formulas, filtering, pivot tables to clean and simplify data Worked with some of the best marketing tools like Comscore, Compete and Quantcast for market research and competitive analysis Was able to effectively multi-task in a deadline driven atmosphere Displayed strong organizational skills and ability to prioritize projects based on business needs Strong communication skills, including the ability to clearly and effectively communicate and present analysis findings and recommendations for marketing strategies SEM Account Lead Regalix, Bangalore (www.regalix.com) April 2009 September 2009 Demonstrated leadership and mentoring the Search Engine marketing Team; ensured the team works effectively and efficiently on assignments both as individuals and as a Team Built strategies to monitor & optimize SEM campaigns to meet & exceed weekly & monthly CPA and volume targets Helped plan and strategize execution of all search engine marketing efforts for the company Drove breakthrough customer acquisition initiatives across various search engine marketing platforms Played key role in identifying and monitoring activity of PPC competitors and developed strategies and tactics, to suit client goals Worked with the Sales and Client Services teams to identify new and existing opportunities Helped research the latest industry trends and best practices Helped Mentor, and train new team members Kept a regular check on the bottom outliers and assess training opportunities Conducted regular meetings with senior management and stakeholders to review performance and work on action items SEM Business Associate Regalix, Bangalore Feb 2008 Feb 2009 Managed paid search campaigns for a vast clientele across multiple engines and multiple geographies Was responsible for day-to-day management of paid search campaigns, including daily, monthly and quarterly reports
- 3. Helped improve ad copy strategies and recommended landing page changes to improve account performance Good knowledge on keyword research, adgroup theming, bidding and budget management Also worked on Social media Campaigns - helped brainstorm and provided relevant websites Helped the Social media teams with content strategies to improve posting efficiencies Researched and analyzed data, to help client pitching Quality Analyst (Operations) Aviva, Bangalore July 2005 - January 2008, Ensure high performance standards and recommend rewards and recognition for outstanding performance and Compliance Had to conduct IAP`s for Bottom outliers Managed a team of 15 advisors headed by an AM and assisted by a coach Keeping a regular check on the bottom outliers and assess training opportunities. Meetings with senior management Team to review performance and working on action items Holding team reviews with SMPs to ensure regular team performance Constantly motivate advisors to improve and deliver Customer Experience and over achieve performance metrics Constantly involved in educating advisors for better process knowledge along with product knowledge, which thereby increased Customer Satisfaction levels on calls Organize a weekly meeting with the Team members and Managers and SME and look into the performance of the team working with me Monitored both Inbound and Outbound calls for advisors based on Call Guidelines and FSA specifications Was involved in Both Remote and Shadow call Monitoring Process Conducted regular feedback sessions for all advisors who were monitored Audit calls in Calibration sessions with the Quality Team on a monthly basis and ensure that appropriate remedies are taken if in case call not found satisfactory. Regularly update the Agents of the forthcoming issues and work out a possible solution Helped collate data for a Green Belt Project (FCR) which needed calls with 100% compliance scores Conducted assessments and thereby signed off new advisors Underwent Six Sigma Training from Aviva`s Corporate Quality Team at the facility Headed a Lean Project aimed at reducing Tape-Pull cycle time Workshops conducted to improve Advisors Customer Experience skills SPOC for the Operations Quality team Senior Sales Representative, 24/7 Aviva Bangalore, May 2003 June 2005, Worked along with a team of 15 Sales Representatives handled Customers in U.K The client was one of the top Insurance Companies and we dealt with the car Insurance covers, Rescue/Breakdown covers Main goal was Providing car Insurance and Breakdown covers along with Policy add-ons to UK Customers Additional responsibilities include Tracking of Daily Sales Report
- 4. Helped in preparing Error Report for the Team coaches as it is a very integral part of our project, since we are working mainly on quality issues. We had to adhere to strict compliance issues Helped track the downtime for team members caused due to system problems Other Certifications:- MCSE, MCSE 2003 Certification ACCP, Aptech Computers Bangalore - Aptech Certified Computer Programmer Ms Office, Windows, Visual Basic, Hardware and Networking concepts, Photoshop Personal Details:- Name : Rathish T DOB : 14 June 1981 Sex/Marital Status : Male, Married Interests : Latest technologies, Computers, Electronics, Blogging, Music and Movies Blog : www.indiatechnews.com References : Shall be furnished upon request Nationality : Indian