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The document provides research and examples of promotional campaigns, exploring elements like memorable logos, slogans, and deals that attract attention. It discusses campaigns by companies like Nike, Apple, and Canon that use easily recognizable logos and slogans. Students are also tasked with brainstorming promotional elements and strategies for a campaign promoting a new restaurant called "Striphouse" and its never-ending tasting menu and beverage deals.
Recovered file 1
- 1. Research for ideas A promotional campaign for the school Christmas production for the Drama Department
- 2. Research Campaign Look at the following blog http://uaddit.com/discussions/showthread.php?t=642 For each of the advertisements are using slightly unorthodox methods to get across their ideas Consider No16. Life's too short. For jobsintown.com. Life's too short for the wrong job. What ideas/product is the advertisement trying to convey? If you going to be in a job than be in a job that you like/be in a Job where u are comfortable. What catches your attention? All the papers he is looking through How is it done? He was working inside the ATM What makes this an effective promotion? It shows that if your not comfortable in your job just quit it because you dont want to spend the rest of your life doing a job you hate that is where life is too short comes in
- 3. Effective promotional Campaigns Find a minimum of 3 additional promotional campaigns. For each example indicate the promotional elements and strategies for success. (A table would be useful) Promotional Campaign Promotional elements Strategies for success Breast Cancer Awareness Pink Ribbon Moral obligation to support World awareness week charity Events (National & global) Celebrity endorsement Data portal - Webpage Instantly recognizable logo (pink ribbon) Nike Logo: tick/ slogan is easy and Nike logo on everything memorable Recognizable logo/slogan Celebrity endorsements Apple Logo: a Apple and the company is Instantly recognizable logo named apple apple Innovative new technology Canon No logo its just the name which is Slogan in world known easy to remember. And the slogan is so easy to Contests (best photographer) remember Innovative
- 4. Promotional ideas for your event Brainstorm the promotional elements and ideas you will include in your promotional campaign for the Striphouse restaurant. We are focusing on the never ending deal: 588$ + 10% for a 4 course tasting menu 300$ + 10% unlimited beverage package The posters will focus on this deal and the website will focus on the uniqueness of the restaurant. The website will cover the basic info and why you should go to the restaurant, the posters will cover the menu and the deals.
- 5. Summary of research From this research create a blog post Give it the title, Elements of a successful promotional campaign" Write out your title making sure you include the WHAT, WHO and PURPOSE in your title Underneath write out 2-3 sentences describing WHY the promotional ideas are needed Label/Tag the post with the label, " Elements of a successful promotional campaign " Submit the URL of the blog post to the dropbox