Repetition And Contrast
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This document discusses the graphic design principles of repetition and contrast. It defines repetition as consistently using certain design elements throughout a piece to guide the reader and add unity. Contrast is created by making two elements visually different, such as with size, color or shape, to make things stand out and add organization and interest. The document provides examples and tips for effectively applying these principles, such as repeating a bold font or color scheme, and using strong differences in size or style to create contrast without overdoing repetition.
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Repetition And Contrast
- 1. Graphic Design Process JMA 505 Jeff Taylor
- 2. By the end of this lesson, you will be able to Describe and apply the graphic design principles of: Repetition Contrast
- 3. Graphic Design Overarching Principle #3 Repetition
- 4. Repetition What if Stop signs came in pink squares, yellow circles, or green triangles, depending on the changing whims of a town and a few of its residents? STOP STOP STOP Repeating design elements and consistent use of type and graphics styles within a document shows a reader where to go and helps them navigate your designs and layouts safely.
- 5. Repetition Repeating design elements and consistent use of type and graphics styles shows people where to go and helps them to navigate your designs and layouts safely.
- 6. Repetition The principle states that you repeat some aspect of the design throughout the entire piece. The repetitive element may be a bold font, a thick rule (line) , a certain bullet, color, design element, particular format, spatial relationships, etc. Anything that the reader can visually recognize Think of repetition as consistency
- 7. Repetition The basic purpose of repetition is to unify and to add visual interest
- 8. Repetition- How to Get it? Repetition is like accenting your clothes. If a lady is wearing a red dress, she may wear red lipstick, red heels, and a red pin on her dress to accent it. That is what repetition should do for your graphic design.
- 9. Repetition- What to Avoid Just do not repeat the same elements so much that it becomes annoying . Just do not repeat the same elements so much that it becomes annoying . Just do not repeat the same elements so much that it becomes annoying . Just do not repeat the same elements so much that it becomes annoying .
- 10. Repetition Review the graphic to the left. What could we repeat to reinforce the message?
- 11. Repetition Within this "Repetition" example, the headline is repeated three times using graphics that tie in with the copy in the text blocks. The repetition of the colors in the shapes and headline text that are in the copy help to reinforce the theme. Overlapping the graphic and text elements unifies the elements of the design.
- 12. Graphic Design Overarching Principle #4 Contrast
- 13. Contrast On the basketball court, professional players do not appear that tall when standing next to each other
- 14. Contrast But when a tall basketball player goes for a stroll down a city street, something becomes apparent Thats contrast!
- 15. Contrast In design, big and small elements, black and white text, squares and circles, can all create contrast in design.
- 16. Contrast One of the most effective ways to add visual interest to your page A striking interest, make it strong Contrast is created when two elements are different. If two items are not exactly the same, then make them different Really different
- 17. Contrast The Basic Purpose is two fold: to create an interest on the page to add organization to the information
- 18. Contrast How to get it: Add contrast to your typeface choices, line thickness, colors, shapes, sizes, space, etc.
- 19. Contrast What to avoid: Dont be afraid Make items bold and completely different (not brown color next to black text)
- 20. Contrast There's isn't enough contrast between the headline and text due, in part, to size - but also because the two different serif faces used are too similar.
- 21. Contrast The oversized graphic provides real contrast and reinforces the copy (tall basketball players). Dropping the text down to the bottom portion of the page also reinforces the 'towering' aspect of the graphic. The reversed text in the blue box, the blue border, and the drop cap carries through the overall unifying elements found throughout the series. Additionally, the round shape of the drop cap and its color echo the shape and color of the basketball in the graphic. The drop cap and the reversed text on the left side plus the left-aligned text help to balance the large graphic element.
- 22. In conclusion Repetition unifies your design while adding visual interest Contrast can organize your design and can make it stand out