Resume_Minnikova
- 1. NATALIA MINNIKOVA natalylasm@gmail.com +7 9277 704040 66 Sverdlova street, apt. #37, Togliatty, Samara Region, Russia, 445024 SUMMARY Marketing and management professional with over 12 years of broad experience in marketing, sales and communications. I am never afraid to push boundaries and think outside the box. I have an expertise managing strategic marketing programs, internal and external communications, product launches, value proposition creation and messaging. I have experience in organizing and managing businesses and can effectively accomplish multiple projects. I am a collaborative team player with a proven ability to lead and motivate cross functional teams to successful goal completion. Key competencies include: Strategic Marketing, Marketing Communications, Value Proposition, Branding, Exhibition Planning, Channel Marketing, Sales Enablement, Product Marketing and Management, Product Launches, Event Planning and Execution, Project Management, Business Planning EDUCATION Togliatty State University Togliatty, Russia Specialist degree, Informational Technology and Physics 1998 2003 4.0 School of Information Technology Togliatty, Russia Certificate, Diploma with honors, Information technologies 1994 1996 4.0 Stock Market Trading Courses Forex Togliatty, Russia Certificate, Stock Market Trading 2007 2009 Volga Region Academy of Public Administration named after P.A. Stolypin Saratov, Russia Certificate, Business Administration 2010 4.0 English School Windsor Togliatty, Russia English courses 2015 Present PROFESSIONAL EXPERIENCE Marketing Director Format Printing Company, Togliatty, Russia Key responsibilities: Develop marketing strategy Set an effective agenda and ensure performance goals are met and set Manage marketing, media relations and public relations Monitor effectiveness of sales and contracts obligations April 2014 Present
- 2. Set budgets and forecast sales Guide and manage governmental contracts Structure and lead the team to deliver exceptional work Build and maintain positive relationships with clients Represent the company to stakeholders and business partners Represent the company on conferences and professional events Develop healthy and friendly organizational behavior practices Manage segments of information technology, software and human resources Evaluate and purchase printing equipment Identify products life cycle Determine optimal pricing to balance profit with client satisfaction Accomplishments: Developed and launched several integrated, multi-channel print, catalog, web and direct marketing campaigns for multiple clients in Russia Expanded client base by 80% in one year by consistently delivering goal-surpassing marketing results and ensuring complete client satisfaction Led market launch of more than 30 new products Developed and executed several big governmental printing campaigns Performed ongoing market research to identify market needs Leveraged strengths in cost-effective marketing management, vendor negotiations Maintained companys stability during crisis Commercial Director LADA International Ltd. Automobile Center Elabuga Elabuga, Tatarstan Republic, Russia Key responsibilities: Manage dealership agreement with "AVTOVAZ", the leading car manufacturer Create business plan for 5 years for the dealership and car repair services Manage negotiations and contract obligations on advertising, marketing, finance Develop healthy and friendly organizational behavior practices Manage software and human resources Establish and maintain positive work environment Identify new market opportunities Determine optimal pricing to balance profit with customer satisfaction Manage direct marketing operations Manage client relationships Work with the Chief Executive to negotiate contracts Identify new commercial opportunities and develop benefit packages Work with the Board and Chief Executive to set the income target for the year Manage the expenditure of the commercial budget across the year Manage sales distribution targets Manage showroom exhibitions and events Interact with suppliers September 2013 April 2014
- 3. Accomplishments: Directed an exhaustive search for new dealership space, negotiated lease agreements, resulting in savings of $1.5 M Determined project scope and developed project plan with schedules and budgets Managed an infrastructure for new dealership, including organizational behavior practices and client-oriented program Supervised all direct and indirect sales Successfully managed dealership agreement with "AVTOVAZ" Set transportation logistics and improved efficiency of deliveries by 45%, and accuracy to 95%. Increased car sales on more than 150% Won a reward Best Dealership 2013 among all (430) dealerships of "AVTOVAZ " Profitably managed 80% growth of the business Marketing Director LADA International Ltd. Automobile Center Super Avto Togliatty, Russia Key responsibilities: Set annual marketing plan goals Develop customer-relations programs Provide short- and long-term market forecasts Determine and evaluate current and future car market trends Maintain research database and analyze statistics Provide planning and lead marketing department Set and control marketing budget Manage exhibitions and events Establish a report system and communication from marketing team to sales team Organize and direct marketing and strategy meetings on a regular basis Organize and lead marketing team to develop and execute new concepts, business models, channels and partners Accomplishments: Created a brand Super Avto and launched multi-channel marketing campaign Successfully managed communication with "AVTOVAZ", the leading car manufacturer in Russia Successfully negotiated and signed contracts with several suppliers which lead to up to 30% cost efficiency Set an effective agenda and ensured performance goals are met and set Managed marketing, media relations and public relations Increased product recognition up to 40% Increased sales up to 60% Organized and managed exhibitions all over the country Conducted several research studies May 2006 May 2013
- 4. Marketing Manager LADA International Ltd. Automobile Center Super Avto Togliatty, Russia Key responsibilities: Plan marketing and branding objectives Expand product solutions and offerings Prepare marketing strategies Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback Prepare and adhere to budgets Oversee creation and delivery of press releases and advertisement Design print ads and publications Ensure brand messages are consistent Gather and analyze customers feedback Nurture and enrich external perceptions of the company and market share Engage consumers on social media Deepen relationships with all media to ensure the most effective messaging Lead all areas of content generation and production across all media platforms Accomplishments: Established multiple channel incentives, events and programs on a quarterly basis with corporate partners with a focus on enablement and support to build knowledge and confidence in detecting and closing opportunities Developed a brand and established market positioning via website, promotional campaigns and press relations Lead assignment rules, products and pricing, partner administration and connection to external accounts Represented PR team, worked predominantly on customer relation and event PR Built marketing function from ground zero, being the first marketing person Successfully lead trade shows and exhibitions October 2004 May 2006 Marketing Director Driving School at Togliatty State University Togliatty, Russia Key responsibilities: Setting goals of annual marketing plan Developing customer-relations programs Providing short- and long-term market forecasts Accomplishments: Successfully developed and launched marketing campaign Developed high level of service and improved relationships with all departments Developed and launched driving classes in several districts Increased customer base by 600% September 2009 February 2010
- 5. Directors Consultant Katyusha company Togliatty, Russia Key responsibilities: Consult in information technology and helping with IT problems Manage online presence for the company Organize and supervise supply-chain management May 2004 October 2004 Computer Information Systems Teacher INTEKO school Togliatty, Russia Key responsibilities: Teach a range of core programming courses including C ++, Delphi, Pascal, Java, Client-Side Scripting, as well as courses in Computer information systems such as Database Administration Develop curriculum for students Accomplishments: Developed college success strategies, created course content and academic plans Was engaged in department, division, and college initiatives Participated in shared governance; promoted colleges values, and performed other contracted duties September 2002 May 2004 Informatics Teacher School # 72 Togliatty, Russia Key responsibilities: Develop curriculum for students Teach Informational Technologies for students Grade students Accomplishments: Developed college success strategies Created course content and academic plan September 2003 January 2004 Camp Teacher AvtoVAZ Union of social-healthful and cultural domestic institutions. Children Camp Zvezdochka Togliatty, Russia Key Responsibilities: Foster classroom environment that encourages interaction and collaboration among camp students and teachers June 2003 August 2003
- 6. Ensure the success of every student in the class including active engagement, academic understanding, project accomplishment, and social interaction Identify the strengths and areas of improvement for each child in the classroom Participate in pre-camp meetings and classroom setup Participate in post-camp meetings Provide feedback on the curriculum and the camp operations Accomplishments: Delivered summer camp curriculum The camp group that I lead won the largest number of awards in competitions 90 % of the time all kids put a happy face as an indicator of their mood ACTIVITIES Volunteer Experiences Dog shelter Take me home Togliatty, Russia Key duties: Adoption Preparation Adoption Support Help to clean shelters Bring food for pets Financial support 2004 Present Professional Membership Lada Lady club Women in Technology organization 2003 - 2010 2009 Present SKILLS Language skills: Native language Russian, English level Advanced Computer skills: Microsoft Office (Excel, Word, PowerPoint, Outlook, Publisher), Adobe Creative Cloud (Photoshop, Illustrator, InDesign), CorelDraw Management skills: Marketing, Marketing Strategy, New Business Development, Team Leadership, Team Management, leadership, Organizational Behavior, Information Technology, Marketing Communications AWARDS Award of Exceptional Marketing campaign Format Printing Company Award of Excellence for Outstanding Advertising Format Printing Company Marketing campaign of the year LADA International Ltd. Automobile Center Elabuga Award for Exceptional Advertising Super Avto Brand Experience of the Year Super Avto INTERESTS New technologies, alternative energy sources, sport, music, traveling, cars, international communication, professional career development 2014 2014 2013 2010 2008