T.Martin.R.Final
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Tim Martin is an experienced Chief Marketing Officer with a track record of building brands and teams. He has expertise in strategic planning, digital marketing, social media, product development, and leading cross-functional teams. Martin's background includes serving as CMO for several manufacturing companies where he increased sales, market share, and brand awareness through new marketing initiatives.
T.Martin.R.Final
- 1. TIM MARTIN 38935 Berkshire Avenue Avon, OH 44011 (216) 650-3344 tim@fitoids.com Visual examples: http://webprofile.info/timmartin/ CHIEF MARKETING OFFICER Creative, driven executive marketing leader with extensive experience building brands to increase shareholder value and teams to reduce time to market. Successful at directing and empowering creative and cross- functional teams, to develop strategic campaigns to create awareness, strengthen brand image, drive product growth and market share. Effective at leveraging key relationships, digital marketing & analytics, and social media platforms to deliver products / brands across B2B and B2C channels. Brand expert and top creative visionary with proven skills managing analysis and complex research projects, product development, cultural change, authoring multi-year strategic plans, and creating the big idea. CORE LEADERSHIP COMPETENCIES Thought Leadership Social Media & Content Creation Strategic Planning & Project Management Digital Marketing & Analytics Branding Initiatives New Product Development Cross-Functional Team Leadership Cultural & Change Management PROFESSIONAL EXPERIENCE ACCEL PERFORMANCE GROUP Cleveland, OH (2013 2015) Manufacturer of seven national automotive aftermarket performance brands generating $80+ million in sales. Chief Marketing Officer (CMO) Built, coached, and led 14-member team supporting day-to-day marketing functions. Accountable for company branding initiatives, market studies & analysis, and digital / traditional marketing efforts. Defined and aligned three-year strategic plan supporting live consumer & PR events, social media activities, new logos and packaging, M&S collateral, and all forms of traditional / digital advertising and media. $300,000+ in enterprise value added by developing and implementing engaging digital content that virtually doubled social media analytics in 18 months. $200,000+ saved by replacing less-than-responsive ad agency with in-house marketing team and acquiring digital-based project management system to produce marketing assets on time and budget. Achieved $425,000 of unpaid press coverage in national enthusiast magazines as a result of complex, multilayer PR and social media strategy featuring restored/restyled 1966 Chevrolet Suburban. Reversed negative sales / profitability trends by rebranding and repositioning company and its holding of seven national brands, ultimately playing role in unsolicited offer from its largest competitor for 165% of its previous evaluation, which was accepted. Gained 4% in brand awareness and 2% in market share by leading and coaching cross-functional team to exceed and/or meet 90%+ of individual goals. Monthly average ROI of 136% to 143% achieved across industrys four largest retailers by working with sales and finance to produce, launch and manage monthly national in-store promotions supported by digital marketing campaigns, events, social media and public relations; ACCEL IT Kit Selector was launched at SEMA tradeshow in November 2014 with consumer launch scheduled for March 2015. Lifted monthly average POS across major retailers 14% to 19% by conceptualizing, developing and implementing creative strategy supporting production of assets and placement of geo-targeted media. IC INTRACOM Oldsmar, FL (2012 2013) Global manufacturer of mid-tier quality computer peripherals. Chief Marketing Officer (CMO) Accountable for repositioning company in highly competitive space with little ability to differentiate product. Supervised creative marketing department of nine. Leveraged detailed market study to position and move firm to white space of mobility products for women. Presented new brands and firm worldwide.
- 2. TIM MARTIN, Professional Experience, Continued PAGE 2 OF 2 2+ million record-breaking sales secured by conceptualizing and orchestrating large marketing consumer electronics trade show in Las Vegas to launch new product brand. Secured $1.2 million order from CVS on new mobility product brands by developing concept to market to women that included overseeing creative production on merchandising element and training sales team. 11% average increase in sell-in of products to distributors / retailers realized by creating new brand message with 40+ newly designed marketing assets to target markets in US, Germany, Spain, and Mexico. OTTLITE Tampa, FL (2008 2012) Firm specializing in daylight lighting products. Chief Marketing Officer (CMO) Built and led 11-member marketing team responsible for all research, strategic planning, creating, producing and deploying all traditional assets as well as events, public relations, web / digital marketing efforts, and social media initiatives. Rebranded company and led development of its #1 selling product. $700,000+ in revenue growth attained by devising and executing new ecommerce website and social media campaign to target and engage more than 16,000 consumers. Increased EBITDA by 15% in year-three and 25% in year-four by directing team and other key stakeholders via rebranding process that included implementing new value proposition with marketing assets. Reduced staff turnover by 60%+ with job satisfaction going from 3 on scale of 1 to 10 to just over 8 by implementing new office design, on-boarding process, performance evaluations, and recognition program. Grew revenues from $0 to $2+ million in three years by convincing organization to exit new product development process in favor of market-based process. 13%-18% year-over-year store sales growth at JoAnn Fabrics achieved despite economic challenges by designing and rolling out creative strategic plan to better target and engage their core customer. RDV SPORTSPLEX / LIFE EXCELERATION Orlando, FL (2003 2008) Provider life coaching, weight loss, and complete fitness programs. Exercise Physiologist / Life Coach Served as Exercise Physiologist / Life Coach responsible for helping clients improve their lives by defining their purpose, articulating vision, and developing plans to connect the two. FORZA MARKETING GROUP Little Rock, AR (1998 2003) Full service marketing firm serving diverse client base. Founder / President Led day-to-day operations and team of 25+ to develop strategic, creative, and integrated marketing plans that included producing marketing assets of all kinds such as print, TV, radio / outdoor advertising, public relations, digital marketing, social media, etc. Averaged $12 million in capitalized annual billings by focusing on building true brand equity for clients through authenticity and distinction. $22 million in sales generated over eight years from single account by scaling organization, developing / executing shared vision, and achieving business goals. EDUCATION / PROFESSIONAL AFFILIATION UNIVERSITY OF ARKANSAS Little Rock, AR Master of Business Administration Bachelor of Arts in Journalism CALIFORNIA UNIVERSITY OF PENNSYLVANIA California, PA Master of Arts in Exercise Science Member: American Marketing Association