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Using LinkedIn and the Benefit to you
Ralph Meyer
Global Senior Customer Success Manager
LinkedIn: A global pool of talent
8M+
INDONESIA
4M+
PHILIPPINES
3M+
MALAYSIA
1M+
SINGAPORE
22M+
MENA
29M+
BRAZIL
138M+
UNITED STATES OF
AMERICA
42M+
INDIA
8M+
AUSTRALIA
1M+
NEW ZEALAND
5M+
SOUTH AFRICA
24M+
UNITED KINGDOM
14M+
FRANCE
10M+
ITALY
3M+
BELGIUM
2M+
DENMARK
5M+
TURKEY
7M+
NETHERLANDS
2M+
SWEDEN
9M+
SPAIN
31M+
CHINA
565M
Members
>2New Members
Per Second
107M
Monthly Unique
Visitors
Building a Great Profile
ADD A PHOTO
Members with a photo get up
to:
21x more Profile views
9x more connection requests
36x more messages
DRAFT A COMPELLING SUMMARY
Focus on writing a compelling
summary that will highlight your
capability to lead and inspire
others.
Draw readers into your profile
by showcasing your key drivers
and motivators
Ideally 2 – 3 paragraphs
DETAIL YOUR EXPERIENCE
Members with up-to-date
positions receive up to:
8x more Profile views
5x more connection requests
8x more Profile views
10x more messages
ADD EXAMPLES OF YOUR WORK
Upload photos, presentations,
and videos
Give a dynamic, visually
appealing representation of
your professional story
ADD SKILLS & GET ENDORSED
Add at least 5 skills (soft skills
& technical skills)
This will enhance the search
capability on LinkedIn to ensure
that you are “findable” in the
correct context.
It is a good repository to list
skills that could clutter role
experience descriptions
What’s in it for me?
Companies
FOLLOW
Follow companies to get the
latest post that they share on
LinkedIn
Companies
FOLLOW
Follow companies to get the
latest post that they share on
LinkedIn
Companies
FOLLOW
Follow companies to get the
latest post that they share on
LinkedIn
Influencers
FOLLOW
Follow industry leaders to get
access to the articles that they
publish on LinkedIn
An easy start is to recognize
friends, colleagues and the
good work you will do in future
projects
SHARE
* Remember to Tag members and
companies
What should we post?
Do searches on topics and
filter the content to particular
pieces of content that interest
you.
Source Market Knowledge
What can I find
Rock your profile presentation university of canterbury
Find out if someone in your
network works for a company
and ask if the would be happy
to refer you into a business.
Referrals
Network with Purpose
Do searches on topics and
filter the content to particular
pieces of content that interest
you.
UK Work force Report
What can I find
https://economicgraph.linkedin.com/resources/linkedin-workforce-report-uk-november-2018
Graduate recruitment is up over the last three years.
Graduate recruitment represents 12.5% of all new job starts
in September 2018, the highest that it has been in the last
three years (11.1% in 2016, 12% in 2017).
UK Work force Report
What can I find
https://economicgraph.linkedin.com/resources/linkedin-workforce-report-uk-november-2018
Professional services is the leading sector for recruiting new
graduates, but both Finance and Software and IT services saw
increases in their share of the new graduate workforce in 2018
London remains a net loser of international talent. The capital
has been experiencing net outflows of foreign workers for
seven months, but the rate at which it is losing talent overseas
is slowing. In September, for the second consecutive month,
the majority of new arrivals to London came from within the UK.
Arrange Professional Events
Events
An opportunity to network with like
minded individuals
Find content from experts
Resume Assistant
With Resume Assistant, based on
selected job title and industry, job-
seekers can see relevant work
experience examples and top skills
from the LinkedIn profiles of
professionals in their desired role, to
help give them the inspiration they
need to create a compelling resume.
Find content from experts
狠狠撸share
Source presentations from
professional environments that can be
used to help support your projects
Find content from experts
狠狠撸share
Be proactive and arm your career with
knowledge from trends that the market
has identified
Rock your profile presentation university of canterbury

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Rock your profile presentation university of canterbury

  • 1. Using LinkedIn and the Benefit to you Ralph Meyer Global Senior Customer Success Manager
  • 2. LinkedIn: A global pool of talent 8M+ INDONESIA 4M+ PHILIPPINES 3M+ MALAYSIA 1M+ SINGAPORE 22M+ MENA 29M+ BRAZIL 138M+ UNITED STATES OF AMERICA 42M+ INDIA 8M+ AUSTRALIA 1M+ NEW ZEALAND 5M+ SOUTH AFRICA 24M+ UNITED KINGDOM 14M+ FRANCE 10M+ ITALY 3M+ BELGIUM 2M+ DENMARK 5M+ TURKEY 7M+ NETHERLANDS 2M+ SWEDEN 9M+ SPAIN 31M+ CHINA 565M Members >2New Members Per Second 107M Monthly Unique Visitors
  • 4. ADD A PHOTO Members with a photo get up to: 21x more Profile views 9x more connection requests 36x more messages
  • 5. DRAFT A COMPELLING SUMMARY Focus on writing a compelling summary that will highlight your capability to lead and inspire others. Draw readers into your profile by showcasing your key drivers and motivators Ideally 2 – 3 paragraphs
  • 6. DETAIL YOUR EXPERIENCE Members with up-to-date positions receive up to: 8x more Profile views 5x more connection requests 8x more Profile views 10x more messages
  • 7. ADD EXAMPLES OF YOUR WORK Upload photos, presentations, and videos Give a dynamic, visually appealing representation of your professional story
  • 8. ADD SKILLS & GET ENDORSED Add at least 5 skills (soft skills & technical skills) This will enhance the search capability on LinkedIn to ensure that you are “findable” in the correct context. It is a good repository to list skills that could clutter role experience descriptions
  • 9. What’s in it for me?
  • 10. Companies FOLLOW Follow companies to get the latest post that they share on LinkedIn
  • 11. Companies FOLLOW Follow companies to get the latest post that they share on LinkedIn
  • 12. Companies FOLLOW Follow companies to get the latest post that they share on LinkedIn
  • 13. Influencers FOLLOW Follow industry leaders to get access to the articles that they publish on LinkedIn
  • 14. An easy start is to recognize friends, colleagues and the good work you will do in future projects SHARE * Remember to Tag members and companies What should we post?
  • 15. Do searches on topics and filter the content to particular pieces of content that interest you. Source Market Knowledge What can I find
  • 17. Find out if someone in your network works for a company and ask if the would be happy to refer you into a business. Referrals Network with Purpose
  • 18. Do searches on topics and filter the content to particular pieces of content that interest you. UK Work force Report What can I find https://economicgraph.linkedin.com/resources/linkedin-workforce-report-uk-november-2018
  • 19. Graduate recruitment is up over the last three years. Graduate recruitment represents 12.5% of all new job starts in September 2018, the highest that it has been in the last three years (11.1% in 2016, 12% in 2017). UK Work force Report What can I find https://economicgraph.linkedin.com/resources/linkedin-workforce-report-uk-november-2018 Professional services is the leading sector for recruiting new graduates, but both Finance and Software and IT services saw increases in their share of the new graduate workforce in 2018 London remains a net loser of international talent. The capital has been experiencing net outflows of foreign workers for seven months, but the rate at which it is losing talent overseas is slowing. In September, for the second consecutive month, the majority of new arrivals to London came from within the UK.
  • 20. Arrange Professional Events Events An opportunity to network with like minded individuals
  • 21. Find content from experts Resume Assistant With Resume Assistant, based on selected job title and industry, job- seekers can see relevant work experience examples and top skills from the LinkedIn profiles of professionals in their desired role, to help give them the inspiration they need to create a compelling resume.
  • 22. Find content from experts 狠狠撸share Source presentations from professional environments that can be used to help support your projects
  • 23. Find content from experts 狠狠撸share Be proactive and arm your career with knowledge from trends that the market has identified

Editor's Notes

  • #3: LinkedIn operates the world’s largest professional network on the Internet with more than 500 million members in over 200 countries and territories. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. There are more than 40 million students and recent college graduates on LinkedIn. They are LinkedIn's fastest-growing demographic. Check out: https://press.linkedin.com/about-linkedin for more information. Regional membership: 158+M EMEA 138+M USA 118+M Asia and the Pacific 70+M LATAM 22+M MENA 22+M Southeast Asia
  • #15: SS – slide builds out in x3 ASK QUESTION WHO WOULD POST 1x a WEEK? ASK FOR EXAMPLES OF WHAT THEY WOULD POST Then offer: For example when I joined LinkedIn…. Share beer barrow story…. And suggest what they could do in their respective businesses Next slide: Some tips on sharing content
  • #16: SS – slide builds out in x3 ASK QUESTION WHO WOULD POST 1x a WEEK? ASK FOR EXAMPLES OF WHAT THEY WOULD POST Then offer: For example when I joined LinkedIn…. Share beer barrow story…. And suggest what they could do in their respective businesses Next slide: Some tips on sharing content
  • #17: SS – slide builds out in x3 ASK QUESTION WHO WOULD POST 1x a WEEK? ASK FOR EXAMPLES OF WHAT THEY WOULD POST Then offer: For example when I joined LinkedIn…. Share beer barrow story…. And suggest what they could do in their respective businesses Next slide: Some tips on sharing content
  • #18: SS – slide builds out in x3 ASK QUESTION WHO WOULD POST 1x a WEEK? ASK FOR EXAMPLES OF WHAT THEY WOULD POST Then offer: For example when I joined LinkedIn…. Share beer barrow story…. And suggest what they could do in their respective businesses Next slide: Some tips on sharing content
  • #19: SS – slide builds out in x3 ASK QUESTION WHO WOULD POST 1x a WEEK? ASK FOR EXAMPLES OF WHAT THEY WOULD POST Then offer: For example when I joined LinkedIn…. Share beer barrow story…. And suggest what they could do in their respective businesses Next slide: Some tips on sharing content
  • #20: SS – slide builds out in x3 ASK QUESTION WHO WOULD POST 1x a WEEK? ASK FOR EXAMPLES OF WHAT THEY WOULD POST Then offer: For example when I joined LinkedIn…. Share beer barrow story…. And suggest what they could do in their respective businesses Next slide: Some tips on sharing content
  • #21: We already see millions of people talking about and sharing professional events on LinkedIn -- for example, thousands of people shared their experience and insights from the?Grace Hopper Celebration?and we see members organizing?LinkedIn Local?networking meetups all the time. That’s why we’re piloting a new LinkedIn Events feature to make it easier for members build their professional relationships in-person. With Events, members will be able to seamlessly create and join professional events, invite their connections, have conversations with other attendees, and stay in touch online after the event ends. We’re starting with a pilot group of event organizers in San Francisco and New York, but will be rolling out the feature globally to all members in the next few months. All LinkedIn members are able to join and participate in events they’re invited to. Here’s what you can expect with LinkedIn Events: Create an event: Whether on desktop or mobile, event organizers can create an event and provide all of the details for it - a description, date and time, a unique hashtag so people can follow along. Promote your event: Hosts can invite their connections and share the event with their network to encourage other people to join. Attendees can also invite people in their network that might be interested. Manage your event: Organizers can easily track attendees and invitees, post updates, edit the details if the time or location changes, and follow-up after the event. Have conversations with fellow attendees: All event attendees will be able to chat with each other in the event page feed before, during, and after the event to share their excitement, meet one another, share videos and photos from the event, and continue strengthening their relationships. See who else is going: Attendees can take a look at the guest list and use our search filters to see who else is going, what industry they work in, and more. ? This is just the beginning - in the future members will also be able to easily discover relevant events they may want to attend, organize private events, and much more.
  • #22: With Resume Assistant, based on selected job title and industry, job-seekers can see relevant work experience examples and top skills from the LinkedIn profiles of professionals in their desired role, to help give them the inspiration they need to create a compelling resume. In addition, we’ll surface relevant job openings from LinkedIn’s more than 11 million open jobs on the platform, and job-seekers will have the option to turn on?Open Candidates?to quietly signal to recruiters that they’re open to new opportunities. Job-seekers will also find helpful resume-writing tips and content from LinkedIn, as well as connect with a professional Resume Writer via LinkedIn’s freelance professional hiring platform,?ProFinder, all directly within Microsoft Word. Resume Assistant in Microsoft Word?begins rolling out this week to Office 365 subscribers that are enrolled in the?Office Insiders?program on Windows Desktop using English display language. It will be available first in Australia, Brazil, Canada, China, France, Germany, India, Ireland, Japan, Singapore, South Africa, Spain, New Zealand, United, Kingdom, and United States of America. It will be generally available on more platforms and markets over the coming months. We’re always looking for ways to make you more productive and successful, and this is only the beginning. We’re working with the Microsoft Office 365 team on a number of exciting features to make this even more useful, so stay tuned.