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Marted狸 11 novembre 2014 
Universit di Milano Bicocca
The basics of LinkedIn for startup
The basics of LinkedIn for startup
The basics of LinkedIn for startup
The basics of LinkedIn for startup
Digitally mapping the global economy to connect 
talent with opportunity at massive scale
LinkedIn: A global pool of talent 
3M+ 
INDONESIA 
2M+ 
PHILIPPINES 
1M+ 
MALAYSIA 
1M+ 
SINGAPORE 
1M+ 
SAUDI ARABIA 
18M+ 
BRAZIL 
100M+ 
UNITED STATES OF AMERICA 
9M+ 
CANADA 
24M+ 
INDIA 
6M+ 
AUSTRALIA 
1M+ 
NEW ZEALAND 
3M+ 
SOUTH AFRICA 
1M+ 
UNITED ARAB EMIRATES 
16M+ 
UNITED KINGDOM 
8M+ 
FRANCE 
7M+ 
ITALY 
2M+ 
BELGIUM 
1M+ 
DENMARK 
3M+ 
TURKEY 
5M+ 
NETHERLANDS 
1M+ 
SWEDEN 
6M+ 
SPAIN 
332M+ 
Members 
worldwide 
+2 
New members per second 
5M+ 
CHINA
Right connections Big opportunities 
CONNECTIONS 
mentors 
clients 
prospects 
colleagues 
friends
Where to start
Identity: you need to be credible 
Establish a Company Page: 
Connect your colleagues 
Show your products & services 
Develop your Employer Branding 
Build a following 
Create a winning Profile: 
Put a professional face 
Create an effective headline 
Tell your story 
Let the network speak for you
Network: you need to build relationships 
Define your goal 
Focus on quality and not quantity 
Use the advanced search tab to find the people and the skills you need 
Identify the network hubs
Engagement: you need to grow your reputation & develop opportunities 
Join Groups 
Participate in a few Groups 
Launch your own Group 
Demonstrate value and share relevant content 
Use images & video content 
Send targeted updates
Identity 
Network 
Engagement 
Hire 
Marketing 
Sales
Now you are ready to start and develop your brand

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The basics of LinkedIn for startup

  • 1. Marted狸 11 novembre 2014 Universit di Milano Bicocca
  • 6. Digitally mapping the global economy to connect talent with opportunity at massive scale
  • 7. LinkedIn: A global pool of talent 3M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 18M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 6M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 16M+ UNITED KINGDOM 8M+ FRANCE 7M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 6M+ SPAIN 332M+ Members worldwide +2 New members per second 5M+ CHINA
  • 8. Right connections Big opportunities CONNECTIONS mentors clients prospects colleagues friends
  • 10. Identity: you need to be credible Establish a Company Page: Connect your colleagues Show your products & services Develop your Employer Branding Build a following Create a winning Profile: Put a professional face Create an effective headline Tell your story Let the network speak for you
  • 11. Network: you need to build relationships Define your goal Focus on quality and not quantity Use the advanced search tab to find the people and the skills you need Identify the network hubs
  • 12. Engagement: you need to grow your reputation & develop opportunities Join Groups Participate in a few Groups Launch your own Group Demonstrate value and share relevant content Use images & video content Send targeted updates
  • 13. Identity Network Engagement Hire Marketing Sales
  • 14. Now you are ready to start and develop your brand