Corporate Research in a Global Company
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The document details a corporate research overview presented by Rodney Dalton, focused on the Las Vegas Sands company's market research structure and strategies. It highlights the composition of the research teams across various locations, their goals in providing consumer insights, and the challenges faced in the research process. Additionally, it discusses trends in social media research and broader consumer and travel trends influencing the hospitality industry.
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These findings will help you AI-proof your modern SEO strategy for you and your clients.
Gain Your Strongest Local SEO Weapon Yet
With findings from analyzing over 15,000 businesses and 1,200 consumers, youll learn:
-Ways to adapt your local strategy for AI-driven search and SGE map packs.
-Tricks to spot technical review signals that influence SEO, for better or worse
-Strategies to package these new strategies as a new local SEO offering.
Watch M辿l Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer trust and AI updates are reshaping Local SEO, and how agencies can lead the way.
From AI Overviews to local SERP features, now is your chance to get expert, actionable insights you can bring to clients now to get ahead in 2025.
SWOCC 30 jaar 11 juni - presentatie Roeland Dietvorst
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Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.COTTON RUNNING FABRIC PRESENTATION PRESENT
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Cotton running fabric is a versatile textile, typically made from natural cotton fibers, known for its breathability, softness, and comfort. It's commonly used in clothing, especially for everyday wear like shirts, kurtis, and salwars. The fabric can be woven or knitted and can be easily dyed into various colors. Google AI Overviews: Smarter Search Is Here
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Google AI Overviews: The Future of Search is Here!
Discover how AI is revolutionizing search with Googles AI Overviewsdelivering instant, summarized answers powered by Gemini. No more endless clickingjust quick, context-rich responses right at your fingertips!
How it works:
Understands your query intent
Aggregates high-quality sources
Generates concise, actionable answers
What it means for you:
Saves time with instant insights
More accurate for long-tail queries
SEO shifts toward expert-level content
Challenges? Googles on itimproving accuracy and balancing publisher impact.
The future? Personalized, voice-integrated, and smarter than ever!Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdf
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PART: Survey of Second-hand Business Opportunity
PART: New consuming behavior following up for the past 6 monthsStrategic overview of Marketing Departement
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Strategic overview of Marketing Departement Kenya Media Landscape 2025 By GeoPoll Kenya
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This presentation offers key insights into how Kenyans are consuming media in 2025, based on data collected through TuuCho GeoPolls new digital-first, real-time research platform. Covering all 47 counties with a sample of 1,471 respondents, the report provides a nationally representative view across age, gender, income, education, and urban-rural dynamics.
Key highlights include:
93% of Kenyans are online and using social media, across all demographics.
WhatsApp, Facebook, and TikTok dominate digital engagement.
TV remains relevant for mass reach and family viewing, with over 90% penetration.
Radio still resonates, especially in rural areas and among Gen X.
Mobile phones are now the primary media devices across formats.
The report captures the shift to a digital-first, mobile-centric, and multi-platform media ecosystem. From short-form video to talk radio, binge-worthy content to trusted news, Kenyans are consuming more content than ever but across fragmented channels.
While this is a preliminary dataset, with further analysis underway, it already signals critical shifts that marketers, media strategists, and policymakers must understand. The future of media in Kenya is hybrid, fast, and mobile-driven and your content and campaigns must reflect that reality.Beyond Backlinks How Quality Blogger Outreach Builds Brand Equity
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Discover how quality blogger outreach goes beyond link building to shape brand equity. This approach builds trust, enhances brand perception, and drives authentic engagement through credible voices. Learn how strategic partnerships with niche bloggers can elevate your brands reputation, visibility, and long-term value in todays content-driven digital landscape.What if Your Business Only Had One Billboard?
What if Your Business Only Had One Billboard?The Digital Maze
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Imagine you had just one message, one image, one chance to capture your audiences attention. In his talk, Tim explores how constraints can actually help sharpen creativity, and why the most effective marketing often comes from simple, focused ideas. Discover how to cut through the noise, and say more by saying less.
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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AI Marketing Master Class - Susan Westwater, Scot Westwater
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Corporate Research in a Global Company
- 1. Live Tweet #MAMRA2015 Corporate Research in a Global Company Rodney Dalton Corporate Market Research Manager at the Las Vegas Sands
- 2. 1Confidential Wednesday, April 15, 2015 The Venetian | The Palazzo | Sands Expo | Sands Bethlehem | Paiza | Sands Macao The Venetian Macao | Four Seasons Hotel Macao | The Plaza Macao | Sands Cotai Central | Marina Bay Sands Corporate Research in a Global Company
- 3. 2Confidential TOPICS Brief Overview of Research Structure Social Media Research Trends Project Example
- 6. 5Confidential MARKET RESEARCH TEAM STRUCTURE 10 Properties 11 Researchers 19 Part-time Interceptors Corporate Research Team (3 Researchers) Las Vegas Research Team (1 Researcher) Bethlehem Research Team (1 Researcher) Singapore Research Team (2 Researchers) Macau Research Team (4 Researchers)
- 7. 6Confidential MARKET RESEARCH Role: To provide consumer, brand and marketplace insights that inform decision-making Goals: Support the strategic priorities of the Company Provide in-depth understanding of our consumers and deliver unbiased, actionable and forward-thinking insight Strive to be a trusted advisor to our internal clients and stakeholders Types: Secondary/Syndicated and Primary
- 8. 7Confidential CORPORATE & PROPERTY RESEARCH Corporate Market Research Supports Corporate-level research needs and global initiatives; serves as liaison for Corporate requests for local information Defines and advises on best practices for research across the organization Advises and supports Property Research Involved in the engagement of outside research providers Property Market Research Supports all Property-specific research needs Works in collaboration with Corporate Market Research and the other Property Research groups
- 9. 8Confidential CHALLENGES 1. Politics 2. Cultural Differences 3. Data Privacy 4. Time Difference 5. Too Many Stakeholders 6. Procurement Process
- 12. 11Confidential SOCIAL MEDIA INSIGHT Social Media Research 85% of social media contents comes from 30% of the social media audience Must be supplemented with traditional research Steps for Listening: Define the problem Devise hypothesis Select data sources Craft analysis to test hypothesis Supplement through primary research
- 13. 12Confidential SOCIAL MEDIA STRATEGY Social Media Strategy Goal: Improve guest communication Facebook & Twitter Goal: Engage with past, current and prospective guest Facebook, Twitter & Instagram Goal: Generate more website traffic Google+ & YouTube Goal: Increase brand exposure and enable direct bookings All
- 15. 14Confidential TRENDS Travel Trend: Mobile Bookings Mobile bookings are tilting toward the day when they might reflect todays desktop patterns Marketing Trend: Hotel Content Marketing Hotels are developing sophisticated online content marketing that positions the hotel as a character in a travelers journey Hospitality Trend: Prioritization of Sleep Guests are placing a high prioritization on sleep and hotels are responding in innovative ways Consumer Trends: Demand for Instant Everything Consumers are demanding instant gratification; brands have 10 secs to make an impression Experiences over Possessions Experiences are becoming more valued than possessions for consumers
- 16. 15Confidential PROVIDER CRITERIA 1. Global Capabilities 2. Offices in China 3. Gaming/Hotel Experience 4. Innovative Thinking 5. Core Competency 6. Account Management
- 17. 20Confidential Rodney T. Dalton Corporate Market Research Manager Las Vegas Sands Corp. Office: 702.607.4743 Email: rodney.dalton@sands.com CONTACT