This document discusses key performance indicators (KPIs) for sales promoters. It provides steps to create KPIs for sales promoters, including defining objectives, identifying key result areas and tasks, and determining how to measure results. The document also lists mistakes to avoid when setting KPIs and describes how to design KPIs that are linked to strategy and empower employees. Various types of KPIs are defined. The document recommends visiting an external website for additional top materials on sales KPIs, performance appraisal forms, and review phrases.