Selling involves a transaction where money is exchanged for goods or services. It can be defined as the art of closing the deal. The role of selling is to make a sale, which is a complex process requiring sales skills and techniques. Selling encompasses different types of sales situations from regular deliveries to sales of capital equipment. Personal selling involves businesses using a sales force to promote and sell products to customers through face-to-face meetings, where the sellers aim to inform and encourage customers to buy through their product knowledge, attitude and appearance.