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Advertisement.pptx
- 1. Advertising Advertising is any paid form of non-personal presentation and promotion of goods, services, or ideas by an identified sponsor. Advertising includes oral, written, or audio- visual message addressed to the people for the purpose of informing and influencing them to buy the products or to act favorably toward idea or institution
- 2. Characteristics of Advertising Tool for Market Promotion Non-personal Paid Form Wide Applicability Varied Objectives Forms of Advertising Use of Media Advertising as an Art Element of Truth One-way Communication
- 3. Advertising Objectives Sales objectives Aiding sales force Competition-related objectives Brand loyalty and reputation-related objectives To promote new products. To build long-term relations. To remove misunderstanding. To expand of market. To gain confidence of buyers. To request customers to compromise with unavoidable circumstances. To seek apology of the buyers for any undesirable events, etc.
- 5. Soft & Hard Sell A soft sell is an indirect approach to persuading a customer to buy a product or service. With a soft sell technique, sales reps focus more on relationship building with their prospects to build trust than pushing for the sale. A hard sell is a direct approach to asking for the sale. Hard selling is a more straightforward approach where a sales rep tries to close the deal as soon as possible.
- 6. How to Soft Sell: Soft Selling Techniques Do your research. Be personable. Focus on relationship-building. Actively listen to your prospects. Ask thoughtful questions. Provide value without asking for the sale. Give your prospects space to decide
- 7. How to Hard Sell: Hard Selling Techniques 1. Just come out and ask Hard sell means just flat out asking the customer what they want and what their budget is. Youve got to cut to the chase and discover their needs in the limited time available. 2. Create a sense of urgency and scarcity The hard sell environment is one where you can speed through the sale by creating a sense of urgency. The customer is much more likely to buy if they believe they cant come back another day. Limited-time offers and special deals can all be used to encourage customers to make a quick decision. 3. Keep asking The tradition of hard selling is that you dont give up too early. Keep asking, in different ways, using different angles, to see if theres a way the customers mind can be changed.
- 8. Role of Copy Writer & Attributes of Good Advertising A good copywriter understands the target audience and how the audience can benefit from your product or service. He or she can then use the real-life experience to convince members of the audience that your product or service will enhance their lives
- 9. 7 Characteristics of a Good Copywriter 1. A New Perspective 2. Finds Connections 3. Writes Strong Leads 4. Good Listener 5. Clear and Direct 6. Knowledgeable 7. Not a Perfectionist
- 10. Attributes of Good Advertising it should be simple it should be capable of holding the readers attention it must be suggestive it should have conviction value it should educate the people it should have memorizing value and it should be true!
- 11. PR Tools Public Relations(PR) is the management of communication between an organization and its publics. Public Relations is concerned with or dedicated to creating mutual understanding among groups and institutions.
- 12. Functioning of Guest Relation Department A hotel guest relations officer (GRO) is at the forefront of customer service. He or she is one of the first hotel workers to greet guests as they arrive. The GRO provides hotel guests with above-and-beyond service to ensure their experience will be worth remembering. The position ensures that guests are happy from the moment they step into the hotel until they leave. Sometimes, he or she continues to provide superior customer service after the guests are long gone.
- 13. Functioning of Guest Relation Department Have to welcome the guests when arrives at hotel and need to give a memorbale fond farewell to the guest during check-out Evaluate arrival lists to welcome and greet guests Supervise any VIP guest arrival and departure Address to VIP or VVIP and answer their queries Acknowledge rapidly, well-organized, and efficiently to guest concerns helping them during the check-in procedure. Identify details regarding amenities and other pertinent information for arriving guests Make ready greeting or welcome folders with collateral Produce information regarding amenities, upgrade service, venues, and local area Anticipating the guest needs and demand, building good relationships with them Offer assistance with certain tasks (e.g. confirming travel arrangements, taking messages) Maintaining and documenting all the information in the logbook on a daily basis Shield compliance as per the health and quality standards Analogize and multitasking task in the busy period Should have detailed statistics of the hotel
- 14. Functioning of Guest Relation Department Should have a proper update about arrivals and requirement of rooms Need to have a proper update of daily occupancy report Giving top quality service to the guest as per hotel SOP. Helping guest with the information local area town attraction and activities If any VIP arrival, prior need to complete the registration procedure Taking care of guest complaints and concerns in a systematic, well organized, and timely manner. Maintaining the detailed information of room rates, offers, current promotions, upgrade, and packages Documenting all the guest folios in a systematic way and keeping necessary updates of guest likes and dislikes to the relevant fields on the profile. Need to have good coordination with housekeeping department for clearing arrivals rooms Need to assist and help reception by collecting guest feedback during check-out Maintaining the guest lockers for safe custody Need to handover proper update to the next shift
- 15. Functioning of Guest Relation Department Ability to handle and take care of all guests needs and expectation without unfairness, partiality, favoritism, and preconception Following the rules and regulation of the hotel in a proper manner Should have good communication and listening skills and must have fluency in the English language both written and oral Should have good management skills and proper attention to detail Must have a confident and positive approach as well as pleasant personality which is crucial Must be flexible for all the shifts morning, afternoon, evenings and if required night shift also Professional appearance, well dressed, properly groomed and well presented Pleasant, ardent, passionate, self-motivated and able to work without any pressure Obedient, sharped eye, alert, detail-oriented and perceptive Capability to understand convey and take out oral and written order and seek clarification when required Should have a strong interpersonal, communication listening and organizational quality Make sure to provide unmarked, exclusive, professional, flawless and top quality guest service experiences Surveying guest feedback and giving planned direction to continuously enhance overall ranking
- 16. Functioning of Guest Relation Department Layout upscale guest service experiences for the guest during their stay Politely addressing the guests requests i.e. room service or housekeeping service. Actively attending the guest complaint and resolving in an efficient manner Have to make sure all the elderly, children, disabled or handicapped guest, and VIPs, are given personalized services Coordinating and managing proper convey and communication between guests and staff Coordinate with housekeeping team and in-room dining team for providing excellent service for a comfortable guest experience Surveying customer feedback from hotel guestbook, online reviews and finding out ways to improve the overall ranking Suggesting guest local tourist spots, helping them with a good place to dine, sight-seeing and shopping Maintaining good relationships with the hotel regular guest When required need to execute basic cashier task Need to make sure that all the arrivals and departure are taken care and handled smoothly without any delay, hindrance or confusion Must have good knowledge of guest service, always be focused and have to be a good team player Must have good capability to correlate, show sympathy and maintain good relations between the hotel guests and colleagues