The document discusses copyright laws around using music in advertisements. It explains that nearly all music is copyrighted, so permission is required to use it legally. Companies can buy licenses from organizations like PRS to access their music libraries for ads. Some options are to use instrumental versions of songs, reference songs without playing the full music, or adapt lyrics to match the product. Radio stations also have rules like only playing 7 seconds of a song to avoid infringement. The document then describes the student radio station's licensed music library that can be used without breaking copyright laws.
vPoint HD is a software-only desktop video conferencing system that provides high quality H.264 video with features like H.239 for simultaneous video and data streams, vMail for video playback and email, and H.235 encryption. It requires Windows 2000/XP, a 1GHz Pentium III or faster processor, and 2 USB ports. Models include standard, professional, and executive versions. vPoint HD displays video in mini, normal, large and full screen modes and includes features like a customizable toolbar, dialer, broadcast viewer, and support for MXM networks.
Enterra is an international software development company that provides mission-critical solutions on time and on budget. It has over 60 experienced professionals and specializes in areas like banking, communications, education, and healthcare. Enterra focuses on delivering high-quality, ROI-driven solutions using technologies like Java, .NET, and databases like SQL Server and Oracle.
The document discusses the importance and effectiveness of email marketing. Some key points made include:
- Email has the lowest barrier to access and people regularly check their inboxes for both personal and work communications.
- Email marketing generates significantly more clicks and conversions than social media marketing, with email clicks being around 24 times higher.
- Following best practices like regular content, varied styles, including fun, and testing subject lines can help improve open and click-through rates.
- Well crafted email campaigns can drive product launches and engage customers to take desired actions. In the long run, email is the foundation of internet marketing.
The document summarizes the key findings of the 2013 Cone Communications/Echo Global CSR Study, which surveyed over 10,000 consumers across 10 countries. The main findings are:
1) Corporate social responsibility (CSR) is no longer optional for companies and consumers expect companies to address social and environmental issues through how they operate their business and develop products/services.
2) The top issue consumers want companies to address is economic development, followed by the environment, human rights, and poverty/hunger.
3) Consumers primarily want companies to create impact through changing how they operate, and also through developing new products/services.
4) Engaging in CSR enhances companies' reputation, increases
2011 Cone Echo Global Cr Opportunity Study Compressed For EmailYura Slinkin
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This document summarizes the key findings of the 2011 Cone/Echo Global CR Opportunity Study, which surveyed 10,000 consumers across 10 countries.
The overarching finding is that consumers globally believe companies have an explicit responsibility to help drive social and environmental change. Regardless of country, politics, or culture, consumers expect businesses to address social issues through their operations, products, and expertise. Consumers will reward these responsible business efforts.
The study also found that most consumers believe the role of business is to change society, not just make money. Only 6% believe the sole role is profit, while 81% expect companies to address social and environmental issues through their communities and advocating for change. Consum