Sm legal topics vcu june 2011
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The document discusses social media management and legal concerns, noting that companies should plan risk management strategies before engaging in social media, monitor their social media presence to address issues quickly, and respond to issues on the social media sites themselves for timely response and credibility. Recent examples highlight legal risks around employment, confidentiality, defamation and how viral events on social media can have significant impacts.
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The document discusses the complexities and best practices of integrating social media within organizations, emphasizing the collaboration required across departments such as HR, marketing, and IT. It highlights both the advantages, like recruitment and knowledge management, and the legal challenges, including harassment and employee privacy issues, that arise from social media usage. The importance of clear social media policies, training, and compliance with legal standards is also stressed to mitigate potential risks.Social Media Crisis Management
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The document outlines strategies for managing social media crises, emphasizing prevention, effective communication, and quick acknowledgment of issues. It highlights the importance of being prepared with a social media policy, listening to online conversations, and maintaining transparency with the public. Additionally, it advises on turning negative situations into positive outcomes by owning up to mistakes and engaging constructively with customers.Social Media Crisis Management
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The document outlines strategies for effective social media crisis management, emphasizing the importance of prevention, planning, and clear communication. It highlights the need for companies to prepare policies and engagement plans, actively listen to online conversations, and respond quickly and transparently. Additionally, it suggests ways to control the narrative and rebuild customer trust after a crisis.Social Media and the Law with Andrew Rosenman, partner, Mayer Brown Law Firm ...
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The document summarizes a presentation given at a Virginia CLE conference on June 5, 2012 about emerging issues in social media law. The presentation covered major social media platforms and discussed recent legal developments regarding their use for employment, securities and investor relations, defamation and reputation management, promotions, privacy, and other areas. It also addressed ethical concerns for lawyers using social media.Gripla slides 09 2011
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Sm legal topics vcu june 2011
- 1. Social Media management and legal concerns June 9, 2011 Chris Gatewood Social Media @gatewood5000 Administrators www.thresholdcounsel.com
- 2. Social Media Management 1. Risk Management and Legal Considerations 2. Monitor 3. Respond, quickly
- 3. 1: Risk Management Before You Act, Plan Draw lines on the field Affirmative instructions Manage Your Risks Develop SM policies, training
- 4. Legal Risks: What is Social Media Law? If there is such thing, it is mainly Employment Confidentiality Regulated Industries Defamation First Amendment
- 5. Recent Examples: Viral Effects Best / Worst Birthday Party Sweet 16 Run Amuck German teenager Birthday posted on Facebook 1,500 guests showed up
- 6. Recent Examples: Employment Souza v. AMR Connecticut ambulance worker Facebook comments Fired, but NLRB said that she was protected under NLRA Was SM policy and firing too harsh? Case settled
- 7. Recent Examples: Take- backs Tweet Apology, times 100 Malaysian blogger Fahmi Fadzil 100 tweets over 3 days "I've DEFAMED Blu Inc Media and Female Magazine. My tweets on their (human resource) policies are untrue. I retract those words and hereby apologize"
- 8. 2: Are You Listening? What you dont hear can cost you. Money Monitor: Low End free, DIY Google Alerts Mid-Level paid service (Trackur, etc.) Full Service hire someone
- 9. 3: Respond On-Site Iron While Damp Why? Fast, Same Place Why Not? Attention, Credibility