Small Business - crafting your online presence
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This document discusses the history and evolution of the internet and websites. It notes that the first websites in the early-mid 1990s were simple, static pages of information but that the introduction of social media starting in the early 2000s allowed for more user interaction and two-way conversations online. The document advocates for small businesses to have an intuitive website built on current technology like WordPress to effectively engage with customers where they are online through blogs, social media posts, and responsive design for mobile users. It emphasizes the importance of the "social web" and having a two-way conversation through online interactions.
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Small Business - crafting your online presence
- 1. Andy Heath Giving you an online presence
- 2. The Internet its a new thing right? On the 6th August 1991, the World Wide Web became publicly available
- 3. The first websites on the Internet telegraph.co.uk - launched in 1994 news.bbc.co.uk - launched in 1996 CNN OJ Simpson murder trial - 1996 google.com - launched in 1996
- 4. 3.5 billion searches per day 145 million per hour 2.4 million per minute 40,000 searches per second Today 80% of all internet searches are done on 7% on Bing 7% on Baidu 5% on Yahoo
- 5. The first websites were static brochure websites that gave the user information No interaction with the website. Difficult to create and needed lots of coding by expensive geeks The web as a library Then.. In 2003 it all started to change apple.com website in 1997
- 6. The first Social Media websites on the internet myspace.com - launched in 2003 14 years ago facebook.com - launched in 2004 13 years ago youtube.com - launched in 2005 12 years ago twitter.com - launched in 2006 11 years ago
- 7. There are a lot of websites on the internet OK enough with the numbers.. Why should you care? Screenshot from 30th June 2017. 1.2 billion
- 8. So, what digital channels are there? and what will work for my business? A website? Facebook page? Twitter profile? Google Business listing? Yell.com listing? Facebook competition? PPC advertising? Blogging? YouTube videos? Directory listings? A digital newsletter? Instagram? Pinterest? Leaflets
- 9. You need a website built on current technology 28% of the web uses WordPress, from hobby blogs to the biggest news sites online. Remember the 1.2billion websites live on the internet? That means 341million are using Wordpress
- 10. Updating your website must be easy If its difficult to update your website it lands in the to do pile and normally at the bottom of a long list Wordpress is just that Intuitive and easy.. Fill in the blanks and Publish.
- 11. In 2010, Martha Lane Fox (the UKs Digital Champion at the time) completed her review of the governments web offering. In her review she said - A website must be designed to answer the visitors question. There has been a reinvention of the internet and the behaviour of users in the last few years. Digital services are now more agile, open and cheaper. To take advantage of these changes, government needs to move to a 'service culture', putting the needs of citizens ahead of those of departments.
- 12. A website must be designed to answer the visitors question. What question is a visitor asking when they arrive at your website? And what can we do to answer it?
- 13. More than 60% of web searches are now from a mobile device Your site has to look right on a hand held device.
- 14. 53% of mobile users leave a web page when it takes longer than three seconds to load. https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/
- 15. The SocialWeb what is it and what does it have to do with me?
- 16. Dont ask the wrong question No. Yes.
- 17. You might think the Social Web is These are just the Tools of the Social Web The entire Internet is the Social Web You just need to unlock the toolshed and step inside
- 18. Sending an email is a Social action Commenting on a blog is a Social action Interacting with a website is a Social action
- 19. The Social Web is a two way conversation. You have to be where your customers are.
- 20. So how do you have that conversation?
- 23. So what do you need to do. Write blog posts Share those posts on your Facebook and Twitter Write Social Media posts Post images on Social Media Channels Reply to messages on Facebook and Twitter Reply to emails
- 24. Andy Heath hello@affordweb.co.uk @andyrheath @affordwebuk affordweb.co.uk affordweb For any help, advice or just a chat