SOCIAL & SEARCH MARKETING - THE PERFECT MIX
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Preseneted at the Net2Work event to a group of individuals eager to learn how to combine both search and social marketing for their brands and businesses.
SOCIAL & SEARCH MARKETING - THE PERFECT MIX
- 1. SOCIAL & SEARCH MARKETINGTHE PERFECT MIXcontact@orentodoros.com m:+ 972 52 759 6512
- 2. Quick Self IntroOren TodorosNew Media Strategist, Loving what I do. Founder of Oren Todoros New Media ConsultingWe work directly with an established network of leaders from various industries to ensure that brands and service reach the right audience.Services: SEO, SEM, Social Marketing, PR & AR Clients: Starhome | Modu Mobile| Retalika
- 4. Then Something Magical Happened
- 7. Think Your Product Cant Be Social?
- 9. Social Media Revolution?Lets go back 5000 years and find outHieroglyphics The 5000 Year Old Social Network
- 10. Social Media Revolution?=?Cleopatra@Ruth_ZTopics of conversation
- 11. Social Media Revolution?Somewhere in the late 80sLong before the Internet escaped from the lab, connected the planet and redefined what it meant to use a computer, there were BBSes.
- 12. Our Social HistorySoftware that you basically ran off your computer 24 hours a day, 7 days a week. It would allow people to call up your computer, register as users.
- 13. Our Social History = HEADACHE !
- 14. Our Social HistorySPY ON NEIGHBORES CALLSSPEAK TO OTHERSLISTEN TO THE POLICEWHAT MORE CAN A KID ASK FOR?
- 15. New Tools / Same MessageIf You Can Write or Type Youre in The Right Direction
- 16. Traditional vs. New MediaPortals and BlogsNewspapersYouTubeTelevisionRadioiTunes PlaylistsCDsCloud Apps
- 17. WE WERE LOUD AND COOL TOO
- 19. Organize Your Social Strategy
- 21. Yup, me On YouTube.
- 22. Viddler.com There I am
- 23. Heres where I live - My Blog.
- 24. Bottom LineBe Available, Be Interessting.
- 25. So How Many Ways Can People Interact Online?Searching ContentReading ContentPostingContent
- 26. Theres A Very Thin LineBetween Social Media And Spam
- 27. MIND BLOWING STATS sort of YouTube 2nd Largest Search Engine
- 28. Twitter - Information Going Live Quicker Than Blogs or News
- 29. Facebook If it was a country, it would be the 4th biggest
- 30. LinkedIn Over 50 Million Users WorlwideQuestion: So what do we do with this information?Answer: Manipulate Google Results.
- 35. Real Time Search
- 36. Real Time Search
- 37. Google Adwords
- 38. The $25,000 QuestionYoure given $25,000 to invest in marketing.Do you: Invest in newspaper / online ads?Save the money and invest in social media marketing?
- 39. Right Answer Google Adwords
- 40. Google Adwords
- 41. Google Adwords
- 42. Google Adwords
- 43. Google Adwords
- 44. Google Adwords
- 46. Google Adwords
- 47. Google Analytics
- 48. Back To The Fun Stuff
- 49. Back To The Fun Stuff
- 52. United Airways Guitar StoryLaunched in July 2009Instant media frenzy across all major global networks and sources (including the likes of CNN, the LA Times, Chicago Tribune, Rolling Stone Magazine & the BBC to name a few).1 year ago8,841,528 views
- 53. If Facebook is about the people you know,Twitter is about the people youd liketo know.Twitter a micro-blog started with a simple question:What are you doing? 15 Million Users LaterTwitter, Whats the Story?
- 54. Twitters Story Evolved in Unexpected ways
- 55. 45 Million Unique Visitors
- 56. Extremely Profitable Deals
- 57. Sparked a whole industry of Twitter related services.
- 58. TwitPic
- 59. TweetLater
- 60. Twollow
- 61. TwitteranalyzerShare The Important Stuff
- 62. Share The Not So Important Stuff
- 63. CEO on TwitterFunny, helpful and trustworthyMany employees are Tweeting$1 million in Twitter Related salesAlso on Facebook and BlogsAcquired by Amazone.comZappos
- 64. Turned user feedback into a social network15,000 FollowersEmployees dedicated to communityGenerated $3 Million sales @DellOutletCritical relationship builder.Dell
- 66. Advanced Techniques TwitterTwitter Services to Enhance The ExperienceTwitpic - ImagesTwiddeo - VideoTwtpoll PollsTwilert Keyword UpdatesTwitSay 10 second voice30+ Interesting Twitter services and applications
- 67. Facebook Pages
- 69. Advanced Techniques FacebookUtilize InvolverUpload videoVanity URLsAbout Text Use LinkDig into fan page insights
- 70. Own Your Brand - Everywhere
- 71. Social MetricsLook beyond Google AnalyticsTrack Followers / Fans progressWordpress Stats / FeedburnerSocial Search Services
- 72. Whats Next? Where weve been: BBSes, Amateur Radio, etcWhere we are:Social Media Facebook, Linkedin, Twitter, etcWhere were going:????
- 73. Mobility
- 74. Take-AwaysCare.Interact a LOTBe ready for changeGet involved earlyVideo Use itFocus on ROV (Return on Value)Oh by the way Your competitors already know this.
- 75. THANK YOU !!Oren TodorosTwitter | @OrentodorosSkype | Oren.TodorosFacebook | http://bit.ly/aVen0Mwww.OrenTodoros.com