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Social Media Presentation
- 1. The Interactive Internet An introduction.... www.chelseaconsulting.ca
- 2. Chelsea Consulting Manage technology. Transform your processes. Get measurable results.
- 3. People, Process & Technology Managed Services & Outsourcing Strategic IT & Management Consulting Management
- 4. Blue Collar Thought Leaders www.BlogTalkRadio.com/GameChanging
- 6. Social Media
- 7. “ Enable you to realistically look at ways you can apply this (topic, tools and drivers) in your business ”
- 8. Social Media What is it?
- 9. Many descriptions of social media have focused on the “big three”. While they are important and influential - they are not the complete story.
- 11. The Medium Is The Message Marshall McLuhan
- 12. Social Media Not just the media , but how it can be used ...
- 14. There is a difference between men and women...
- 15. “ I didn’t know you had a boat!
- 16. The reason the joke is funny?
- 18. More than 400 million active users
- 19. The number of Twitter users...
- 20. 75 Million...
- 21. Linked In Users April 2006 - 5.5 million April 2007 - 10 million May 2009 - 40 million Feb 2010 - 60 million
- 23. But liars can figure...
- 24. Social media is growing fast, but how fast? UsingTweepsearchto search bios on Twitter profiles, blogger B. L. Ochmanfound there were4,487 social media experts in May 2009. Today there are 15,700...
- 25. Only 17% of all Twitter accounts Twittered last month. That's down from more than 70% in early 2007. Twitter has between 10 million and 15 million active tweeters. Linked In is growing at 2.5 million users per month More than 400 million active users 50% of our active users log on to Facebook in any given day More than 35 million users update their status each day More than 60 million status updates posted each day More than 3 billion photos uploaded to the site each month More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3.5 million events created each month More than 3 million active Pages on Facebook More than 1.5 million local businesses have active Pages on Facebook More than 20 million people become fans of Pages each day Pages have created more than 5.3 billion fans
- 26. Nobody goes there anymore... it’s too crowded. Yogi Berra
- 29. Getting Past The Hype
- 30. Tim Berners-Lee's original World Wide Web browser A screen shot taken from a NeXT computer running Tim Berners-Lee's original WorldWideWeb browser. It has taken a long time for technology to catch up with Berners-Lee's original vision. The first ever web browser was also an editor, making the web an interactive medium, the problem was that it only ran on the NeXTStep operating system. With recent phenomena like blogs and wikis, the web is beginning to develop the kind of collaborative nature that its inventor envisaged from the start. See also a screen shot taken later, in 1993.
- 32. Internet 2 a.k.a. Web 2.0 or the “ interactive internet ”
- 34. Complexity
- 35. And perhaps even a new culture...
- 36. Simplify
- 37. Broadcast Collaborate Socialize Network Personal Business Audience Team
- 38. Creativity Collaboration Crowdsourcing Three C’s
- 39. Broadcast Collaborate Socialize Network Personal Business Audience Team
- 40. What Problems Can This Solve For Business? We have a vision - how do we leverage technology to achieve it ? How can we get a real return on our investment in technology? How do we get out of reactive mode and get ahead of the game for once? How do we deliver a superior customer experience? How do we do more with less ?
- 41. You can implement processes without tools ...but can you implement tools without processes.
- 42. Not A Direct Path
- 43. What are your business challenges? My Challenges
- 44. You don’t know what you think, until you see what you do. Weick
- 45. Think It Through
- 46. What have you discovered or found here today? What ideas have intrigued you? What questions do you have?
- 47. Summary We are in the early stages of a major change in the internet - one with enormous impact We use the term social media but what we are describing is the technology -- not the real change The real change moves us toward an interactive and collaborative network of people and technology There is a proliferation of tools and a lot of hype . We need to stand back and look at them in a way that helps see their true potential We need to be both creative and grounded . Looking for new possibilities -- but applying these to real problems and challenges Just because you have a hammer - all your problems are not suddenly transformed into nails.
- 48. Questions? Thank you! [email_address] 647-435-4644 ext 1000