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- 2. What You Will Find General Marketing Responsibilities NCAA 6th Fan ROC App Marketing Assistant for Baseball Womens Basketball Marketing/Promotions Assistant Social Media Rebranding Attendance for Womens Basketball Softball Social Media Attendance for Softball Additional Social Media Social Media Manager for Mens Volleyball Social Media Growth Additional Social Media Statistics Skills and Experiences
- 4. General Marketing Responsibilities Frequently assigned to assist with pre-game activities and in-game on field/court promotions for many sports including football and mens basketball For an average of approximately 3 hours per week I would hand out flyers on campus to promote upcoming games or events Assisted in a variety of capacities at special events including the annual Cougar Kickoff, Stadium Party, and Easter Egg Hunt Prepared the corporate and private loges for VIP ticket holders for every home football game
- 5. NCAA 6th Fan Competition Helped BYU win $110,000 in an online/social media voting competition for fans Aided in the social media campaign for this competition on all accounts I manage Also encouraged fan voting by distributing flyers on campus
- 6. ROC App Tasked with implementing a fan loyalty rewards program via a smart phone application Grew the app to over 1,700 users Assisted IMG in acquiring sponsored prizes Distributed prizes and scheduled fulfillment opportunities for fans
- 7. Marketing Assistant for Baseball Assisted in the execution of in-game promotions Emcee between innings for select promotions Led tours of the stadium for Little League teams invited to the games Took photos and created graphics as needed for social media Field of Dreams Little League team introduced prior to a game
- 9. Marketing for Womens Basketball Average attendance for womens basketball increased 10.6 percent in the 2013-2014 season Coordinated in-game promotions, including creating a sponsored promotion with BYU Sports Camps Called game production -- Oversaw the execution of game scripts Ran the arena music at several games (pregame, in-game, postgame) On court emcee at multiple games charged with conducting timeouts, halftime, promotions, and energizing fans BYU Sports Camps PromotionBreast Cancer/Valentines Day Pink Game Halftime Slow Dance
- 10. Womens Basketball Social Media Managed Facebook, Twitter, and Instagram accounts Total growth of 38.5 percent Facebook: 19.4 percent Twitter: 102.6 percent Instagram: 169.5 percent Live tweet games Created pregame, halftime, and postgame infographics Rebranded BYU Womens Basketball on social media NCAA Sweet 16 Lincoln, NE
- 11. Rebranding Womens Basketball BEFORE: Greenish color Black and white BYU logo Stretch Y logo disproportionate White box around logos TRANSITION: Breast Cancer Awareness/Valentines Pink game Kept with the game theme Used approved BYU logo
- 12. Rebranding Womens Basketball AFTER: School colors Blue and white BYU logo No white background on logos NCAA TOURNAMENT: Game Day and Game Time More creative/engaging graphics
- 13. Womens Basketball Attendance Game # 2012-2013 2013-2014 Game 1 230 540 Game 2 415 459 Game 3 1120 648 Game 4 449 703 Game 5 439 432 Game 6 289 576 Game 7 425 1070 Game 8 787 579 Game 9 719 755 Game 10 784 639 Game 11 854 455 Game 12 682 649 Game 13 528 620 Game 14 617 770 Game 15 664 695 Game 16 1430 978 Game 17 459 1120 Game 18 470 n/a Game 19 449 n/a TOTAL 11810 11688 AVERAGE 621.58 687.53 % CHANGE 10.6%
- 15. Softball Social Media BYU led the West Coast Conference in Softball attendance during 2014 season Started Twitter and Instagram accounts Facebook grew 23.6 percent Live tweet games Created graphics for games and individual player awards
- 16. Softball Social Media Highlighted by Andy Pawlowski (Nike social media) in his online series of best social media practices They pair a powerful image from the game with the box score and a stat line if appropriate to create a visual statement. This statement is applied win or lose with a similar affect. This keeps the number of posts you make down while letting you get more out of each post.
- 17. 2014 Softball Attendance Team Attendance Loyola Marymount 100 Saint Marys 163 Pacific 233 San Diego 170 Santa Clara n/a BYU with Baseball** 598 BYU without Baseball** 278 2014 WCC Average AttendanceDate Opponent Attendance 25 March Oregon 200 28 March Idaho State 303 29 March Idaho State 321 2 April Utah State 105 11 April Santa Clara 578 12 April Santa Clara 367 15 April Southern Utah 241 18 April Weber State 1531* 25 April Loyola Marymount 113 6 May Utah Valley 1065* 9 May Saint Marys 1139* 10 May Saint Marys 1169* **The NCAA officially counts baseball and softball attendance as a combined total when playing coinciding games in the same stadium *Combined with baseball
- 19. Mens Volleyball Social Media Most followed NCAA Mens Volleyball team Most social media growth in NCAA Mens Volleyball in 2014 Covered the MPSF and NCAA tournaments Led the social media campaign that earned Taylor Sander the Fan Choice Player of the Year award
- 20. Additional Social Media Statistics Total social media following increased by 21.6 percent Created the most viewed Facebook post of any BYU sport reaching 947,200 individuals Created the most liked graphic/post on the Mens Basketball Facebook page 2,278 likes (Womens Basketball Sweet 16 graphic)
- 21. Total Facebook Growth 23.6% 8.5% 19.4% 5.3% 36.5%% Growth: 15.5% 0 2000 4000 6000 8000 10000 12000 Softball Women's Soccer Women's Basketball Women's Volleyball Men's Volleyball BYU Cougars Start Finish
- 22. Total Twitter Growth n/a 13.6% 102.6% 6.6% 14.9%% Growth: 0 500 1000 1500 2000 2500 3000 3500 4000 4500 Softball Women's Soccer Women's Basketball Women's Volleyball Men's Volleyball Start Finish
- 23. Total Instagram Growth n/a 41.0% 169.5% 29.0% 55.1%% Growth: 0 200 400 600 800 1000 1200 1400 1600 1800 2000 Softball Women's Soccer Women's Basketball Women's Volleyball Men's Volleyball Start Finish
- 24. Total Social Media Growth 56.7% 4.6% 29.9% 1.5% 10.0%% Growth: 0 2000 4000 6000 8000 10000 12000 14000 Softball Women's Soccer Women's Basketball Women's Volleyball Men's Volleyball Start Finish
- 26. Skills and Experiences Creating and executing game scripts Overseeing in-game promotions Calling the production of games Creating graphics for social media with required logos Fulfilling sponsorships outside of games Creating reports and presentations Acquiring corporate sponsorships