Secret meals presentation_
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The document outlines the goals and target publics of the Secret Meals for Hungry Children Awareness Campaign. The campaign aims to raise awareness on social media platforms like Facebook and Twitter, increase followers on each platform to 50, and raise enough funds to feed at least one hungry child. Key activities include a social media campaign and an Innisfree Awareness Event to generate impressions and donations. The effectiveness of the social media efforts will be evaluated by metrics like post engagements, new followers, and influence scores.
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Secret meals presentation_
- 1. Secret Meals for Hungry Children Awareness Campaign
- 2. Goals of Campaign Increase number of Facebook followers to 50 Increase Twitter followers to 50 Increase awareness among target publics Raise enough funds for at least one hungry child
- 3. Internal Target Public Alabama Credit Union Employees Alabama Credit Union Management Secret Meals Volunteers
- 4. External Target Publics Secret Meals clients School children Parents Teachers
- 5. External Target Publics Food bank affiliates Food bank of North Alabama West Alabama food bank Bay area food bank Regional media outlets Donor, sponsors, friends The University of Alabama community
- 6. Social Media Campaign Innisfree Awareness Event Evaluation
- 7. Social Media Campaign Why social media was needed Facebook Twitter
- 8. Facebook
- 10. Twitter
- 11. Twitter Posts
- 12. Why we chose an awareness campaign What we did Promotional pieces
- 13. Innisfree Awareness Event Made at least 500 impressions Raised enough to feed one child for an entire year Displayed promotional pieces around entrance and outside of bar Provided stickers with links to social media outlets
- 17. Innisfree Event
- 20. Facebook Evaluation 10 post likes 9 post shares 3,593 post views
- 21. Twitter Evaluation Gained 35 followers, total of 53 7 @mentions 9 retweets
- 22. Twitter Evaluation Influence: 26.2 Popularity: 20 Klout Score: 18
- 23. QuickTime and a decompressor are needed to see this picture.