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The document summarizes the Province of British Columbia's social media strategy for the 2010 Winter Olympics. The goals were to create engaging content to promote pride in BC and the Games, provide real-time information across multiple platforms, and build an online community for people to share their stories. The approach involved around-the-clock posting efforts during the Olympics. The strategy was successful in attracting over 100,000 website visits and thousands of social media followers who engaged with content like photos and videos from across the province. Lessons learned included sharing timely information, letting the community tell their own stories, being genuine, and using an editorial calendar.Read less