Social media and Logan Park High School
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This document discusses social media and its use at Logan Park High School. It provides an overview of social media platforms and benefits of social media use in education. At Logan Park High School, there is no coordinated social media presence and opportunity for improvement. The document recommends developing a social media strategy, guidelines, identifying roles and resourcing social media activities to better leverage social platforms and engage students and the community.
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Social media and Logan Park High School
- 1. Know Social Media Logan Park High School & social media 息 Know Social Media, 2012
- 2. ME Social media & online community specialist Founder of Know Social Media Recently an Otago University Academic Andrew Long and @socialspace 息 Know Social Media, 2012
- 3. Social Media 息 Know Social Media, 2012
- 4. 息 Know Social Media, 2012
- 5. Social media is ... Accessible Interactive Transparent Authentic Engagement Sharing Community Networks & Serendipity relationships (opportunities) Ground up 息 Know Social Media, 2012
- 7. Twitter 400 million tweets per day 息 Know Social Media, 2012
- 8. Why do people do things online? Fun/easy/free Peer pressure Reputation Efficiency Reciprocity Sharing Group identity Ambient intimacy 息 Know Social Media, 2012
- 9. We need to be mindful of Privacy Security Bullying Time Control Copyright Fear? 息 Know Social Media, 2012
- 10. How many of you just click accept? 息 Know Social Media, 2012
- 11. How much about you is revealed? 息 Know Social Media, 2012
- 12. School Opportunities Demonstrate school ethos (i.e., values) Share school activities with community Enhance reputation, visibility and trust Include parents in daily life of their kids Give students a voice Augment teaching with social tools Raise funds & issues ? 息 Know Social Media, 2012
- 13. How about students? 息 Know Social Media, 2012
- 14. What tools? Blogging & news: o Tumblr, Wordpress, Blogger, Twitter? Social network sites: o Facebook Pages, LinkedIN, Bebo? Video: o YouTube, Vimeo Photos: o Instagram, Pinterest 息 Know Social Media, 2012
- 15. Good Digital Citizen? All students require education about: o How to protect themselves (privacy) o Desirable behaviours & responsibilities o What to do if harassed, etc. o Incorporating into school, home, work, etc. o Achieving life balance o Making technologies work for them o Adapting to rapid innovation Introduce at year 9? 息 Know Social Media, 2012
- 16. Lets take a look at Logan Park High School 息 Know Social Media, 2012
- 17. 息 Know Social Media, 2012
- 18. Website Redesign is much cleaner Old website still live? Fairly text heavy Where are people and stories? No social presence (badges, links, calls- to-action, guidelines) No shared content (e.g., YouTube video) 息 Know Social Media, 2012
- 19. Pg. 22 of Policy Manual Section on ICT and internet vague Note review scheduled for November, 2012 息 Know Social Media, 2012
- 20. Example staff guidelines Identify as staff when representing organisation Get permission before committing organisation to action Avoid statements that may harm organisations reputation Confidential internal information should remain confidential Be a respectful user (avoid defamatory comment, offence, bullying , harassment, etc.) 息 Know Social Media, 2012
- 23. Facebook Many Facebook pages: o Different class years o No official page Wikipedia auto-page has 1248 likes Most Pages point to old website No idea who is maintaining the Page No behaviour guidelines or clear point 息 Know Social Media, 2012
- 27. 息 Know Social Media, 2012
- 28. HTTP://WWW.YOUTUBE.COM/CHANNEL/UC5BQZDJSQ OYUDLKBKANWPWA?FEATURE=CAQQWRS%3D 息 Know Social Media, 2012
- 30. What for Logan Park? Develop an organisational strategy Develop guidelines to complement values Identify roles (coordinators, community managers, content producers, student leaders, ...) Resource social media activities to empower & enable staff Involve students with social media ecosystem, content & guidelines Instil idea of good digital citizen from entry 息 Know Social Media, 2012
- 31. http://knowsocialmedia.com http://twitter.com/nosocialmedia http://facebook.com/knowsocialmedia
Editor's Notes
- #2: http://www.socialmediaexaminer.com/how-ford-engages-customers-with-social-media/ (4:07) http://youtu.be/yu4zMvE6FH4 (Facebook stalking)http://www.youtube.com/watch?v=jGbLWQYJ6iM (Twitter search)http://www.simplyzesty.com/social-media/social-media-by-the-numbers-the-latest-site-figures/http://blogs.wsj.com/cio/tag/facebook/
- #12: http://www.youtube.com/watch?v=yu4zMvE6FH4
- #14: Survey of 2300 US high school students heading to UniversityExpectations are changing
- #23: http://nz.ratemyteachers.com/moaut-kristin
- #24: https://www.facebook.com/pages/You-know-youre-from-Logan-Park-High-School-when/133903553370090