Social Media at Georgetown - Nov. 2012 Overview
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Georgetown University uses social media to connect with and educate its community by creating interesting content that tells the Georgetown story. It focuses on platforms like Facebook, Twitter, Flickr and Foursquare to share photos, videos and updates about campus news and events. A Social Media Working Group collaborates across campuses to discuss best practices and find new ways to engage the community online through strategic use of these social platforms.
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Social Media at Georgetown - Nov. 2012 Overview
- 1. Social Media @ Georgetown Engaging the Hoya community online Collectively telling the Georgetown story
- 2. Roadmap for Today 1.Why social media is important to Georgetown 2.The social media community we foster 3.Best practices for social platforms 4.The Social Media Working Group
- 3. #Connect #Create #Educate @Georgetown Social media helps GU connect with and educate our community by creating interesting and inspiring content that tells the Georgetown story. We want to inspire everyone at the university to use social communication and collaboration tools in a creative, strategic and professional manner. why social media is important to GU
- 4. The Conversation Online is Already Happening why social media is important to GU
- 5. When You Feed the Beast Since October 2010: 150% increase in Facebook fans. 370% increase in Twitter followers. the social media community we foster
- 6. Pick the Right Platform GOAL: make our social media profiles a value- added part of our followers daily information gathering. There are a lot of tools to chose from. Focus on doing a few well but be open to experimentation. the social media community we foster
- 7. Facebook Create content that is easily shared How we are using it: Posting stories from homepage (more visually) Communicating with current facebook.com/georgetownuniv students, alumni and GU community about campus news/updates. Using photos and videos to give a window into campus life. best practices
- 8. Twitter Keep it laid back and conversational How we are using it: Highlight news stories from Georgetown.edu homepage Provide details on high-level events Twitter.com/Georgetown Share pictures and videos of timely/interesting events on campus Ask for feedback on new channels of communication best practices
- 9. Flickr Share images of GUs campuses community free to use as they wish. Use Flickr to share on Twitter shows no. of views. flickr.com/georgetownuniversity Feeds automatically to GU mobile app. best practices
- 10. Collaborating on Social Media @ GU Weve developed a working group of staff across main, law and med campuses who manage social media: aims to foster a collaborate and strategic approach to the use of social media at Georgetown by bringing together a diverse set of people from across the university to discuss best practices and find new ways to tell the Georgetown story. the social media working group
- 11. SMWG Successes Final Four Google+ Hangout _the social media working group
- 12. Facebook: Georgetown University Twitter: @Georgetown Flickr: GeorgetownUniversity Foursquare: Georgetown Pinterest: GeorgetownU georgetown.edu/connect
Editor's Notes
- #4: The three key principles of using embracing social media at Georgetown: connect with and educate our community by creating interesting and inspiring content that tells the Georgetown story.
- #5: Conversations about Georgetown University will happen with our without our participation.Our goal is to foster and empower a community that collectively tells the Georgetown story. We strive to meet this community where they are online and invite collaboration and participation.
- #6: Over the past two years we have worked hard create and implement a thoughtful social media strategy. The growth is proof that were on to something!As of Monday, October 22: 43,821 FB fans, 14,562 Twitter followers.
- #10: This one can come out to save time.