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Sociality workshop #4 SEO and Inbound
- 1. Workshop: Beginners guide to SEO 21/3/15
- 2. Beginners guide? We havent clarified a lot of things Find the right people to ask and follow Start asking and actually never stop Google, a lot 2
- 3. 里旅 竜溜僚留旅 凌 SEO 隆旅留隆旅虜留溜留 硫竜了溜侶 竜僚 site ﾏ竜 僚留 竜旅凌亮竜 竜旅竜竜 竜旅虜劉竜旅 留 旅 亮侶留僚劉 留僚留龍流侶侶. 留) 留 亮侶僚 竜溜僚留旅 隆虜凌了凌 粒旅留 旅 亮侶留僚劉 硫) 僚留 竜溜僚留旅 留粒亮留旅虜略 旅了旅虜 凌 旅 亮侶留僚劉 竜虜旅僚略竜旅 留 凌 竜溜僚留旅 竜竜旅虜略 隆凌亮侶亮劉僚凌 劉僚留 site 虜留旅 竜竜虜竜溜僚竜留旅 竜 隆旅略凌留 略了了留 龍侶流亮留留. Ongoing 隆旅留隆旅虜留溜留 (= 留了粒旅慮亮凌旅), 溜 3
- 7. 7
- 10. The machines III 旅 亮侶留僚劉 留僚留龍流侶侶 略僚凌僚 了凌 凌 竜旅竜亮竜僚凌 竜僚 site. 里留両旅僚凌亮凌僚 留 留凌竜了劉亮留留 留僚留龍流侶侶 留僚略了凌粒留 亮竜 >200 ranking factors. 了了旅流 隆竜隆凌亮劉僚留; 裡劉侶 竜流亮留凌 - 竜旅竜凌亮劉僚凌; 慮竜侶 流侶 - 留凌劉了竜亮留; 10
- 12. Ranking factors II #not Meta Keywords Keyword stuffing Google AdWords and/or services SEO-friendly CMS! Penalties (e.g. Panda, Penguin) Duplicate content 溜虜留 留僚留了了留粒流 link 12
- 13. Ranking factors III - Domain 劉両竜旅-虜了竜旅隆旅略 凌 domain / subdomain Top Level Domain (.. .gr, .co.uk) Domain age Google Plus integration 凌旅虜 (.. penalties) 旅略虜竜旅留 虜留凌侶 domain name 13
- 14. Ranking factors IV - Page 劉両竜旅-虜了竜旅隆旅略 竜 溜了凌, 竜旅粒留劉 裡竜旅虜劉 竜僚僚凌旅凌了凌粒旅虜略 了劉両竜旅 虜留旅 略竜旅 凌僚留隆旅虜 竜旅竜亮竜僚凌 竜旅虜略 link 凌 略了了竜 竜了溜隆竜, broken URL path Links 凌 略了了留 site 14
- 15. Ranking factors V - Site Content updates Sitemap Mobile-friendly 里留侶留 旅凌竜了溜隆留 SSL Contact us, Privacy Policy, Terms of Use 15
- 16. Ranking factors VI - Backlinks Unique domains 虜留旅 竜了溜隆竜 亮竜 link 凌 竜亮略 Authority 侶 竜了溜隆留 凌 亮留 劉了僚竜旅 凌 link 裡僚凌了旅虜略 竜両竜旅虜略 (outbound) link 侶 竜了溜隆留 凌 略了了留 website 僚留了了留粒流 link 16
- 18. The humans I
- 19. Just as a movie, every website is made by and seen by humans. 略慮竜 流侶 硫了劉竜旅 隆旅留凌竜旅虜略 留凌竜了劉亮留留 留僚留龍流侶侶. 旅 ﾏ竜 3 慮劉竜旅 留 SERP 凌隆侶粒凌僚 凌 60% 僚 竜旅虜劉竜僚. 75% of users never scroll past the first page. The humans I 19
- 20. The humans II - User Experience Search: Transactional, Navigational, Informational 僚留 束損 site 留 了竜略 流侶: 竜旅 虜留了 design, 竜溜僚留旅 竜虜凌了凌 侶 流侶, 侶僚 了凌流粒侶侶 虜留旅 侶僚 虜留留僚侶侶 虜留旅 竜溜僚留旅 凌硫略旅亮凌 留 mobile. 留劉竜旅 了侶凌凌溜竜 竜旅虜劉 亮竜 侶僚 留僚留龍流侶侶, 虜留了流 凌旅侶留 劉粒虜凌 content. 20
- 21. The humans III - Structured Data Schema.org 21
- 22. The humans III - Structured Data 22
- 23. The humans IV - User/Social signals Click-through rate :-) Social signals VS Social Media Ranking factor VS Indicators Social Media as a Search Engine Brand Awareness 23
- 24. Please make it human 24
- 25. Please make it human I - OnPage 侶亮旅凌粒侶竜 劉僚留 site 硫留旅虜略 粒旅留 凌 流竜, 旅 粒旅留 旅 亮侶留僚劉 留僚留龍流侶侶 (URLs, titles, descriptions, images) 律竜旅略龍竜留旅 流旅亮凌 虜留旅 虜留了流 凌旅侶留 竜旅竜亮竜僚凌, 虜留旅 侶僚 虜留略了了侶了侶 凌隆凌亮流 粒旅留 僚留 竜旅粒略竜旅 留 凌 竜旅竜亮竜僚凌. 了虜了侶凌 凌 site 劉竜旅 僚留 隆旅劉竜留旅 留 流 旅竜留溜留 凌僚 凌 留両旅僚亮侶侶 虜留旅 竜亮略僚旅侶 凌 竜旅竜凌亮劉僚凌. 略慮竜 竜了溜隆留 劉竜旅 僚留 竜溜僚留旅 凌硫略旅亮侶 留 凌了略旅凌僚 劉僚留 侶亮竜溜凌, 竜旅隆略了了 竜溜僚留旅 留僚 僚留 亮侶僚 略竜旅. Keep it clean 留 Not found pages, errors 25
- 26. Please make it human II - OffPage 里劉了竜旅凌 content 凌 凌旅 竜旅虜劉竜 慮留 慮劉了凌僚 僚留 隆竜溜両凌僚 竜 略了了凌 虜留旅 僚留 凌 隆ﾏ凌僚 留 credits Links 留 竜旅虜略 site .. 虜凌旅僚侶竜 里凌 site 劉虜竜留旅 留僚略亮竜留 竜 竜了略竜, 留僚留粒僚旅劉, fans 竜僚 brand - stay relevant 亮留龍溜 凌 Local/Topic-specific > Global/General Keep it up and running 26
- 27. A hypothetical SEO case Research (留僚留粒僚旅亮, 慮竜亮留凌了凌粒溜留, 亮竜旅凌略 侶ﾎ) 旅了凌粒流 keyword / 略竜僚, 亮竜慮凌隆凌了凌粒溜留 旅略粒僚侶 backlinks, current rankings 留粒亮留凌凌溜侶侶 留了了留粒ﾎ 了竜粒凌 留凌竜了竜亮略僚 27
- 28. A real SEO case study Nestle baby SEO Case Study https://www.youtube.com/watch?v=_bsrKRmIC70 28
- 29. Homework Moz moz.com/blog, Beginners guide to SEO moz.com/beginners-guide-to-seo Search Engine Journal searchenginejournal.com Food for robots foodforbots.com (+YouTube SEO) Insanely large list of SEO Tools and Useful resources (link) 10 WordPress SEO Questions That Took Me 10 Years To Answer! (link) 10 Bold 2015 SEO Predictions (link) 29
- 30. 裡留 竜留旅凌亮竜!