Rockathon 2013 flyer c finalwayneptwThe Wayne School PTW is holding a Rock-A-Thon event to raise funds for school programs. On the third Friday in September, the school day will include a field day in the morning and a dance party on the playground in the afternoon where students and teachers will dance to music led by a DJ. The event aims to promote fitness and fundraising goals of $10,000 through student pledges. Pledge money will support technology, books, assemblies, field trips and other enrichment activities for students.
Oriane Liégé Thesis Presentation Oriane Liégé @orianelieThis document summarizes a master's thesis presentation on implementing digital marketing strategies for leading companies using social media. The presentation covers:
1) An introduction discussing how social media has transformed communication and businesses need to adapt their marketing.
2) A methodology section outlining a qualitative study of social media marketing techniques through secondary data collection and interviews to understand practices and identify improvement areas.
3) Results showing that the case study company 3DS uses transparency, awareness/interaction increases, and engagement/participation creation through their social media strategy from a bottom-up information processing approach.
Consumer Behaviour Report - Ben & Jerry's Oriane Liégé @orianelieThis document provides an analysis of Ben & Jerry's consumers and their decision-making process. It begins with background on the company and a PEST analysis of the macro-environment. A market segmentation identifies core target consumers as 20-35 year olds living in cities who seek organic, responsible products and an offbeat brand image. The document then examines Ben & Jerry's marketing mix and advertising, noting they rely more on PR, cinemas and social media than TV. It evaluates the consumer decision process and influences like health concerns. The summary concludes with recommendations, such as expanding distribution and innovating health-driven products to engage more consumers while maintaining brand values.
Rockathon 2013 flyer c finalwayneptwThe Wayne School PTW is holding a Rock-A-Thon event to raise funds for school programs. On the third Friday in September, the school day will include a field day in the morning and a dance party on the playground in the afternoon where students and teachers will dance to music led by a DJ. The event aims to promote fitness and fundraising goals of $10,000 through student pledges. Pledge money will support technology, books, assemblies, field trips and other enrichment activities for students.
Oriane Liégé Thesis Presentation Oriane Liégé @orianelieThis document summarizes a master's thesis presentation on implementing digital marketing strategies for leading companies using social media. The presentation covers:
1) An introduction discussing how social media has transformed communication and businesses need to adapt their marketing.
2) A methodology section outlining a qualitative study of social media marketing techniques through secondary data collection and interviews to understand practices and identify improvement areas.
3) Results showing that the case study company 3DS uses transparency, awareness/interaction increases, and engagement/participation creation through their social media strategy from a bottom-up information processing approach.
Consumer Behaviour Report - Ben & Jerry's Oriane Liégé @orianelieThis document provides an analysis of Ben & Jerry's consumers and their decision-making process. It begins with background on the company and a PEST analysis of the macro-environment. A market segmentation identifies core target consumers as 20-35 year olds living in cities who seek organic, responsible products and an offbeat brand image. The document then examines Ben & Jerry's marketing mix and advertising, noting they rely more on PR, cinemas and social media than TV. It evaluates the consumer decision process and influences like health concerns. The summary concludes with recommendations, such as expanding distribution and innovating health-driven products to engage more consumers while maintaining brand values.