This document discusses plans for launching a new sports shop business in Aizu, Japan. It identifies three ways the business could help the local community by sponsoring sports events, increasing the number of sports players, and helping develop famous local athletes. It also outlines five innovative strategies for developing the business, such as becoming a top shop for sports goods selection, writing a business plan, advertising on TV and websites, appointing a famous spokesperson, and providing entertainment at the grand opening. The document discusses advertising the business through signage, flyers, a company homepage, and being available by phone 24 hours a day. The proposed slogan is "Business for Customer."