This document discusses plans for launching a pro baseball goods and sports shop in Aizu, Fukushima prefecture. It identifies the need for such a shop in the area and proposes innovative strategies for developing the business, including attracting customers through internet advertising, television commercials, and partnerships with the local University. The document also outlines the resources needed to open the store, such as shelves, signs, cash registers, and computers. An example sports company, Xebio Sports, is provided that sells similar products through member discounts, events, and both physical and online stores.