StevensDres(2)
- 1. DONNA STEVENS 2825 Gabriella Street, #202 Downers Grove, Illinois 60515 (727) 415-3101 dstevens01paws@gmail.com Highly skilled sales management professional charged with forecasting, strategic planning, new product launch and the structuring of long-term corporate goals and objectives, seeking to utilize skills, expertise and passionate commitment to excellence in a challenging new position within a progressive organization. Coordinate diverse personnel to efficiently execute even the most complex projects. Proficient in developing staff to meet and exceed corporate and personal goals. Strategically plan operations from start to finish. Skilled decision maker; able to anticipate potential conflicts and bring to prompt, mutually beneficial resolution. Remain focused on maximizing revenue while maintaining the highest standards of integrity and professionalism. Exceptional at quickly developing and utilizing expertise in current and new products. Outstanding interpersonal interaction; establish rapport with clients from all specialties and backgrounds, building credibility and trust. Provide ongoing customer service and training, translating new business into long term, loyal professional relationships. LEADERSHIP COMPETENCIES: Innovative Sales Leadership Training and Education Budget/P&L Management Territory Management Brand/Industry Knowledge New Product Introduction Sales Trend Analysis Prospecting/Lead Generation Needs Assessment Territory Growth/Expansion Human Resources Marketing Revenue Comparison/Tracking Business Analysis Presentation Skills RELATED BLUE BUFFALO, Chicago, Illinois 2009 to 2014 EXPERIENCE: Regional Director (2013 to 2014) Oversaw all aspects of sales and management for Blue Buffalo within an eleven-state $112 million territory Midwest territory. Responsible for all sales, coaching and training activities for 6 Regional Managers each with an ancillary staff of between 45 to 80 part- time Pet Detectives (demonstrators). Directed full sales and coaching cycle from initial needs analysis and program development through program execution and long-term support. Accountable for planning, implementing coaching skills and managing all areas of operations, customer relations and team building. Analyzed current market and competitor trends to form strategies for future opportunities. Prepared and cultivated new ideas for educational training that drove revenue at the store level. Sourced, hired, trained and directed Regional Managers and staff. Managed and directed all aspects of successful territory sales campaigns; generated significant profitable growth through the development of regional team. Utilized extensive knowledge of current and historical market trends to establish and implement strategic sales objectives/business plans; held weekly meetings with staff to ensure plan success. Established and implemented goals and objectives to focus team on successful sales. Developed and facilitated sales and customer service training to ensure profitability and growth within defined territory. Traveled three weeks each month to various states; performed ride along with the Regional Managers, discussed business objectives, promotional programs, sales plans and coaching methods. Built relationships with Store Management, District Managers and Regional Vice Presidents in each territory. Observed Regional Manager coaching, hiring, staff training and participated in conducting Smart Sessions (training sessions for part-timers). Participated in strategic planning sessions to help define the path of the organization. Accomplishments: 損 Grew Blue Buffalo in store presence in Petsmart from 4-8 square foot to a 52 square feet. 損 Responsible for 194 Petco stores, 172 Petsmart stores, 41 Tractor Supply Company stores, 42 Pet Supplies Stores and 15 independent stores for a total of 464 stores. 損 Generated sales of more than $37 million within Petco with a 37% growth (2014). 損 Generated sales of more than $67 million within Petsmart with a 19% growth (2014). 損 Territory contributed $372,033 or 3% above company average per store for Pet Cancer Awareness which is 16% of the $2.3 million raised at Petco. Accounts Manager (2011 to 2013) Responsible for educating about Blue Buffalo products at the store, District Manager and Regional VP levels for Petsmart and Petco. Conducted business reviews with Store Managers to review sales results and future opportunities. Executed category concepts including assortment reviews, pricing analysis, seasonal reviews, programs, new item introductions, promotional planning, evaluation and consumer usage analysis. Developed training programs for store associates in areas of natural nutrition. Continued on Page Two
- 2. DONNA STEVENS Page Two Prepared PowerPoint presentations to District and Store Managers; presented to groups of up to 100 participants. Monitored and communicated progress and opportunities to management team. Identified, prioritized and created activities that drove profitable growth. Performed numerous Lunch and Learn presentations to all Store Managers, Operations Managers and employees at store level. Built relationships, worked with District Managers to move product through stores; received additional space on retail floors, end caps and at register for Blue Buffalo product lines. Accomplishments: 損 Awarded 2012 Blue Truth Award for integrity. Regional Demonstration Manager - Indianapolis, Indiana (2009 to 2011) Managed all -aspects of hiring, training and scheduling teams within a seven-state territory. Recruited, interviewed and built a part-time team of 75 employees called Pet Detectives in 120 accounts including Petsmart, Petco, Pet Supplies Plus and Tractor Supply retailers. Oversaw and managed scheduling coverage for retail accounts; ensured proper execution of the BLUE Way coaching within region. Performed training and development of territory employees and in-store staff. Developed and updated presentation material for educating staff. Ensured proper placement of demonstrator at optimal time, day and location. Accomplishments: 損 Implemented promotional and sales programs to ensure recommendation of products. 損 Received MVP Award in 2010. SEPHORA, Brandon, Florida/Canton, Connecticut 2006 to 2009 Skin Care Manager/Operation Lead (Manager)/Product Expert (Trainer) Responsible for sales, client services, merchandising and all aspects of daily store operations. Managed merchandise, inventory, weekly updates, vendor management and employee scheduling. Served as a product expert and trainer for Sephora; traveled nationally to train staff on skin care, color, fragrance and Science of Sephora. Maintained appropriate floor inventory levels, completed merchandising duties, managed floor moves, produced aesthetic product displays and coordinated all aspects of special event set-up. Consulted with clients regarding specific needs; and provide an exceptional customer experience. Accomplishments: 損 Oversaw all aspects of new store opening in Brandon, Florida and Canton, Connecticut. 損 Opened and managed and opened new concept store in Canton, Connecticut which was continually observed and analyzed by senior management. LANCOME, Bradenton, Florida 2002 to 2006 Team Advisor/Counter Manager, State of Florida Territory Served as Lancome on Location (LOL) team member responsible for between five to seven up-scale department stores throughout Florida. Responsibilities included business development, special events and assisting Counter Managers. Served as a Counter Manager in Bradenton, Florida/State of Florida with responsibilities that included but not limited to sales, merchandising, inventory and staff management. Accomplishments: 損 Traveled within the State of Florida to under performing stores to assist in rebuilding customer base and improving market share. ENGLISH IDEAS COSMETICS, Tampa, Florida, New York City, New York 2000 to 2002 Field Sales Director Created a new Cosmetic counter in Bloomingdales on 59th Street in New York City. BORGHESE, Tampa, Florida 1996 to 2000 Account Executive, Florida/Georgia Territory EDUCATION: ST. PETERSBURG COLLEGE, Clearwater, Florida Completed undergraduate coursework in Business and Psychology. LORRAINES ACADEMY, St. Petersburg, Florida Completed Cosmetology Classes. ALPHA SCHOOL OF MASSAGE, Boca Raton, Florida Completed Massage Therapy Training. CONTINUING Completed numerous leadership, retail management, pet and cosmetic EDUCATION: training programs.