Strateško planiranje u digitalnom okruženju
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Kako za jedan dan savladati tehniku pisanja strukturiranog marketinškog ili komunikacionog plana po SOSTAC metodi, koja je zasnovana na okruženju u kojem organizacija posluje, poslovnim ciljevima i jedinstvenim prednostima po kojima se razlikuje od konkurencije? Planiranje po SOSTAC metodi je danas neizostavni deo vodećih MBA škola u inostranstvu i može se koristiti kao šablon koji na jednostavan i jasan način osigurava konzistentnost u prezentovanju planova marketinških timova, budžetiranju, i kod agencijskih pičeva.
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