This document provides tips for using social media effectively in an academic setting. It recommends determining a clear strategy that matches your profile information and content. It emphasizes quality over quantity when posting, and suggests building a network that includes influencers to advertise your work. Specific tips include using hashtags and visuals strategically, engaging with others by replying and quoting, and maintaining a positive tone that is authentic and part of an integrated communication strategy. The overall goals are to use social media to disseminate research, foster collaboration and community, and engage broader audiences.
The document provides tips for maximizing engagement on Twitter posts. It recommends considering your audience's geographic location and timezone to post when they are most active. Using hashtags, including images or videos, and having a casual tone can also help increase engagement by connecting with others and sparking conversations. Knowing your goals and the definition of engagement on each social media platform is important before starting.
Sharing Facebook posts on Twitter is a simple process to improve organic reach and engagement. The steps are to click the timestamp of the post to get its individual link, copy the full link from the browser address bar, and paste it into a new Tweet. This allows sharing of the specific Facebook post content on Twitter.
This document summarizes social media statistics for major magazine brands in Q1 2020. It shows the number of followers/likes each brand has on Facebook, Twitter, Instagram, Pinterest and YouTube. Playboy, LINDA. and Vtwonen had the most total followers across platforms. It also lists the top 10 brands on each individual platform. For example, Voetbal International was the number 1 brand on Instagram while Autoweek was number 1 on YouTube. Overall, the data shows trends in social media growth and engagement for magazine media companies in the first quarter of 2020.
SMC Fort Worth's president, Stephanie Scott and vice president, Corey Lark presented this deck to public relations students at the University of Texas at Arlington.
Paper: Cite Hemsley, B., Palmer, S., Bowen, C., Dann, S., & Kerrisk, M. (2017). "Twitter at a speech pathology conference: Content of tweets and network effects on engagement" Paper presented at the Speech Pathology Australia National Conference, Sydney 28-31 May 2017.
On Saturday 27th May 2017 Bronwyn presented a Twitter workshop at #VividIdeas @VividSydney https://www.vividsydney.com/event/ideas/creative-approach-information-sharing-through-twitter
Social media allows users to spread content through storytelling and interactions like @replies. While @replies only appear in the feeds of users mentioned, non-@reply tweets can be more widely seen by followers of both the author and recipients. Effective social sharing focuses on intentional packaging of content in a way that balances spreading ideas without being overly promotional or spammy.
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
This document provides guidance on building social media capacity for nonprofit organizations. It recommends starting with mapping social engagement by determining goals, metrics, and channels. The first step is to chart the course by selecting appropriate channels to communicate your mission and goals. Managing internal and external voices is also important. The document then covers various social media essentials and provides tips on digital storytelling, conversation, listening, integration, events, and benchmarks for success. Nonprofits are advised to dedicate 10-11 hours per week minimum for effective social media engagement.
Social Media Capacity Building for NonprofitsSusan Tenby
油
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your websites forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a birds eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
This document provides guidance on using various online communication channels for outreach, including social media, newsletters, blogs, and websites. It discusses why going viral on social media can help expand reach and engagement. Key benefits of social media mentioned include encouraging participation, conversation, and building awareness. Guidelines are provided on developing an effective social media presence and creating engaging content. Different social media platforms are compared and recommendations made for segmentation based on audience. Best practices are outlined for social media writing, incorporating marketing, and overcoming challenges.
You can't truly build your own brand or your clients for that matter unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations and learn valuable information by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
How to implement an audience engagement strategy using content - Content Mark...Laura Crimmons
油
This document provides guidance on implementing an audience engagement strategy using content. It recommends understanding your online audience by analyzing customer data, demographics, and where they engage online. This includes identifying key online forums, blogs, and influencers they follow. It also suggests creating online personas representing different audience segments and testing content strategies in a small way before refining the approach. The overall goal is to meaningfully engage with audiences by joining existing online conversations.
This document provides guidance on developing an effective social media strategy for dentists. It discusses establishing goals and identifying target audiences, developing content for various social media platforms like Facebook, Twitter, YouTube and Pinterest. It emphasizes the importance of community building and engagement, and measuring effectiveness through analytics. It also addresses allocating time and budgets, responding to negativity, and establishing social media policies for employees. The overall message is that social media can amplify a dental practice's presence but requires a thoughtful, ongoing strategy.
Here are some tips for using hashtags: that would be relevant.
- Keep hashtags short, relevant and readable. Don't overdo it. More than 2-3 hashtags per tweet is
considered spammy.
- Use event hashtags like #FINBI2012 to join the
Hashtags are a great way to categorize tweets and
larger conversation happening around the event.
connect with others interested in the same topics. Use
- Create your own hashtags when starting a new them wisely to enhance your tweets, not distract from
conversation thread. them.
- Check to see if the event organizers or speakers Have fun with hashtags and we'll see you
Use this book to make $1000/day for free using social media websites. Try our new tik tok mastery course enroll now & learn how I made over $5000/day using tik tok in just 10 easy steps.
Twitter 201: Adding Twitter to Your Strategic PR ToolboxBurrelles Luce
油
The document summarizes a webinar on using Twitter for PR and media relations strategies. It provides an agenda for the webinar that includes discussing personal branding vs company branding, using Twitter for media relations, public relations, and measurement. It also gives tips on Twitter etiquette and engaging journalists, as well as tools for analytics and engagement.
Social Media And Social Networks From Experiment To Strategy Aug09CAMT
油
A look at a possible framework for building a social media strategy. Best practices and tips are shared on particular social media types and platforms.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
油
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Stuart Shapiro from Binders Arts Supplies & Frames put together this presentation for our December TechsmARTs. Stuarts moves from basic to advanced functions in Twitter.
Twitter: A Beginner's Guide for Publishing professionals explains Twitter terminology and helps writers and editors improve their skills using Twitter features, such as @replies, mentions, retweets, Twitter lists, etc.
The document discusses social media and Channel 7's strategy around it. It introduces Channel 7's social media presence and provides examples of how other companies like icanhascheeseburger successfully used social media. It then discusses developing social media guidelines and best practices, such as being transparent, respectful, and conversational. It also covers whether social media fits with Channel 7's brand and goals.
Back to Basics: Social Media 101 for Financial AdvisorsSamantha Russell
油
Watch the replay of this webinar: https://youtu.be/jpMXgEHuYRM
Social media is the fastest-growing trend in the world - faster than the internet itself!
It's literally beginning to take over the world.
As scary as that may sound if you're not using social media as part of your overall marketing strategy you will lose in the long run.
We're taking it back to basics with Samantha Russell, chief marketing and business development officer at Twenty Over Ten to discuss the fundamentals of social media and content strategy.
You'll learn:
- The most popular social media platforms and audience makeup for each
- Platform-specific nuances and things to be aware of
- How to choose the best social media platform(s) for your firm
- What content mix is ideal for the best engagement
- Social content trends
- Much more!
This document provides an overview of science communication and tips for engaging in it. It discusses reasons to do science communication such as open science, combating fake news, and professional and personal development. It emphasizes the importance of considering stakeholders and using storytelling. It recommends showing passion, being personal, telling the right story well, being a leader, and building a community of support. The document advises practicing communication skills, looking for mentors, caring about one's digital presence, networking, and choosing an approach that fits one's personality and research area.
Finding the best structure to support impact - case of IDC at Ghent UniversityEsther De Smet
油
The document outlines the two stage approach taken by Ghent University to establish interdisciplinary research consortia aimed at societal impact (IDC). In stage one, five social science consortia were formed with dedicated coordinators and underwent research assessments focusing on strategy, quality, and impact. In stage two, the social science consortia transitioned to IDCs with open-ended coordinator contracts and were required to create impact plans. The university also began accepting applications for new IDCs and evaluated consortia and coordinators qualitatively based on organization, interdisciplinarity, and impact. The goal was to better support research with societal impact through dedicated structures, people, and assessment procedures.
This deck is what we used to host a LIVE Twitter chat and webinar on Twitter for those wondering how to use it effectively for business and marketing. Enjoy!
This document provides guidance on building social media capacity for nonprofit organizations. It recommends starting with mapping social engagement by determining goals, metrics, and channels. The first step is to chart the course by selecting appropriate channels to communicate your mission and goals. Managing internal and external voices is also important. The document then covers various social media essentials and provides tips on digital storytelling, conversation, listening, integration, events, and benchmarks for success. Nonprofits are advised to dedicate 10-11 hours per week minimum for effective social media engagement.
Social Media Capacity Building for NonprofitsSusan Tenby
油
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your websites forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a birds eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
This document provides guidance on using various online communication channels for outreach, including social media, newsletters, blogs, and websites. It discusses why going viral on social media can help expand reach and engagement. Key benefits of social media mentioned include encouraging participation, conversation, and building awareness. Guidelines are provided on developing an effective social media presence and creating engaging content. Different social media platforms are compared and recommendations made for segmentation based on audience. Best practices are outlined for social media writing, incorporating marketing, and overcoming challenges.
You can't truly build your own brand or your clients for that matter unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations and learn valuable information by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
How to implement an audience engagement strategy using content - Content Mark...Laura Crimmons
油
This document provides guidance on implementing an audience engagement strategy using content. It recommends understanding your online audience by analyzing customer data, demographics, and where they engage online. This includes identifying key online forums, blogs, and influencers they follow. It also suggests creating online personas representing different audience segments and testing content strategies in a small way before refining the approach. The overall goal is to meaningfully engage with audiences by joining existing online conversations.
This document provides guidance on developing an effective social media strategy for dentists. It discusses establishing goals and identifying target audiences, developing content for various social media platforms like Facebook, Twitter, YouTube and Pinterest. It emphasizes the importance of community building and engagement, and measuring effectiveness through analytics. It also addresses allocating time and budgets, responding to negativity, and establishing social media policies for employees. The overall message is that social media can amplify a dental practice's presence but requires a thoughtful, ongoing strategy.
Here are some tips for using hashtags: that would be relevant.
- Keep hashtags short, relevant and readable. Don't overdo it. More than 2-3 hashtags per tweet is
considered spammy.
- Use event hashtags like #FINBI2012 to join the
Hashtags are a great way to categorize tweets and
larger conversation happening around the event.
connect with others interested in the same topics. Use
- Create your own hashtags when starting a new them wisely to enhance your tweets, not distract from
conversation thread. them.
- Check to see if the event organizers or speakers Have fun with hashtags and we'll see you
Use this book to make $1000/day for free using social media websites. Try our new tik tok mastery course enroll now & learn how I made over $5000/day using tik tok in just 10 easy steps.
Twitter 201: Adding Twitter to Your Strategic PR ToolboxBurrelles Luce
油
The document summarizes a webinar on using Twitter for PR and media relations strategies. It provides an agenda for the webinar that includes discussing personal branding vs company branding, using Twitter for media relations, public relations, and measurement. It also gives tips on Twitter etiquette and engaging journalists, as well as tools for analytics and engagement.
Social Media And Social Networks From Experiment To Strategy Aug09CAMT
油
A look at a possible framework for building a social media strategy. Best practices and tips are shared on particular social media types and platforms.
PurcoSA2014 WeCollaborateSA Strategic Social Media for Sellerscherylannsmith
油
The purpose of this presentation is to help marketers and brands create a social media strategy that caters to their target community, with thought starters on how to be outstanding.
Strategic Social Media for Sellers
Stuart Shapiro from Binders Arts Supplies & Frames put together this presentation for our December TechsmARTs. Stuarts moves from basic to advanced functions in Twitter.
Twitter: A Beginner's Guide for Publishing professionals explains Twitter terminology and helps writers and editors improve their skills using Twitter features, such as @replies, mentions, retweets, Twitter lists, etc.
The document discusses social media and Channel 7's strategy around it. It introduces Channel 7's social media presence and provides examples of how other companies like icanhascheeseburger successfully used social media. It then discusses developing social media guidelines and best practices, such as being transparent, respectful, and conversational. It also covers whether social media fits with Channel 7's brand and goals.
Back to Basics: Social Media 101 for Financial AdvisorsSamantha Russell
油
Watch the replay of this webinar: https://youtu.be/jpMXgEHuYRM
Social media is the fastest-growing trend in the world - faster than the internet itself!
It's literally beginning to take over the world.
As scary as that may sound if you're not using social media as part of your overall marketing strategy you will lose in the long run.
We're taking it back to basics with Samantha Russell, chief marketing and business development officer at Twenty Over Ten to discuss the fundamentals of social media and content strategy.
You'll learn:
- The most popular social media platforms and audience makeup for each
- Platform-specific nuances and things to be aware of
- How to choose the best social media platform(s) for your firm
- What content mix is ideal for the best engagement
- Social content trends
- Much more!
This document provides an overview of science communication and tips for engaging in it. It discusses reasons to do science communication such as open science, combating fake news, and professional and personal development. It emphasizes the importance of considering stakeholders and using storytelling. It recommends showing passion, being personal, telling the right story well, being a leader, and building a community of support. The document advises practicing communication skills, looking for mentors, caring about one's digital presence, networking, and choosing an approach that fits one's personality and research area.
Finding the best structure to support impact - case of IDC at Ghent UniversityEsther De Smet
油
The document outlines the two stage approach taken by Ghent University to establish interdisciplinary research consortia aimed at societal impact (IDC). In stage one, five social science consortia were formed with dedicated coordinators and underwent research assessments focusing on strategy, quality, and impact. In stage two, the social science consortia transitioned to IDCs with open-ended coordinator contracts and were required to create impact plans. The university also began accepting applications for new IDCs and evaluated consortia and coordinators qualitatively based on organization, interdisciplinarity, and impact. The goal was to better support research with societal impact through dedicated structures, people, and assessment procedures.
This presentation discussed using research to address problems and create positive outcomes and impact. It explained that research activities can produce outputs that help solve issues and make improvements through outcomes like new knowledge, policies, and societal changes. The presentation encouraged listeners to think about how research can help address problems and what difference it can make.
This document provides guidance on effective communication and public engagement for academics and researchers. It outlines five key points of being a good communicator, including showing passion, being personal, telling the right and well-told story, being a leader, and creating a community of support. It also discusses the importance of gaining the trust and respect of the community with which you are trying to engage. The document provides suggestions for enriching one's job through public engagement activities, both within and outside one's organization, and learning from training, mentors, experience, and public feedback. It encourages academics to think of their research as one useful skill among many and not as their primary identity.
Impact support for research administratorsEsther De Smet
油
Workshop for NARMA on how research admin can collaborate across departments and work with researchers to motivate, promote, identify, and describe impact - March 2019
Digital scholarly practices are evolving. Researchers now have online presences and share information via social media platforms, which can increase visibility and citations. Metrics now track how research is discussed online, through mentions on platforms like Twitter. While these "alternative metrics" or "altmetrics" correlate with citations, social media discussions do not necessarily predict traditional citation impact. Altmetrics provide additional contextual information about research impact and engagement beyond citations alone.
1) Ghent University is working to create a supportive impact culture by developing common understanding, taxonomy, and roadmap around impact.
2) This includes open science policies, research evaluation frameworks, and rewards/incentives for impactful research like career progression and funding requirements.
3) The university is taking a case study approach to impact evaluation and investing in knowledge brokers to strengthen impact trajectories across interdisciplinary research areas.
Plenary talk about the importance of approaching your research impact and communication strategically
Zeg 't Eens / Let's Talk Science Summer School 2018
Esther gives a presentation to researchers at Ghent University explaining the importance of societal impact and value creation through research. She outlines five pathways for achieving societal impact and provides 13 reasons why researchers should care about real-world impact, such as using taxpayer funding to benefit society, gaining new ideas from stakeholders, and career opportunities outside of academia. Ghent University is working to introduce new frameworks that evaluate and reward researchers for societal impact.
Pecha Kucha presentation for INORMS2018 about Ghent University plans to offer the research community the support and tools to set up their own research quality assurance
Workshop on research impact, research communication, and public engagement for FEARS 2018 (research symposium of Faculty of Engineering at Ghent University)
Workshop for PhD researchers: Impact is ComingEsther De Smet
油
The document discusses helping researchers overcome feelings of despair and lack of impact when faced with the "cold steep Wall of Academia". It encourages joining a quest to discover how research can make a real difference, and learning who supports this goal. Researchers are advised to choose their tools and strategies wisely, and awaken their ability to communicate their work and its importance to broader audiences.
This document summarizes a workshop on digital identity and networking for researchers. It provides tips on using social media to promote research, including developing a communication strategy, producing regular content, reusing content while adapting it for different platforms, and having fun. The document emphasizes building networks, interacting authentically, and maintaining visibility online through a consistent social media presence and digital identity.
The Skills Cross-over: building a career through science communicationEsther De Smet
油
This document provides guidance on building a career in science communication through several key steps:
1. Discovering your personal drivers and passions for science communication.
2. Identifying the skills and benefits you gained from your PhD that are applicable to science communication roles.
3. Choosing the right communication tools and platforms to engage your target audience, while keeping the core message and impact in mind.
The document emphasizes finding your personal story and connection to science, leveraging your network, and viewing your PhD as one of many skills rather than solely defining your identity.
Upgrade your communication with the best mobile VoIP phones and enhance the efficiency of your support and sales team. Get a quick set-up on any device you already have and start smarter communication.
Choosing the Right Social Media Agency in Dubai_ A Complete Guide.pdfSafcodes LLC
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In today's digital era, businesses in Dubai need a strong online presence to stay ahead of the competition. Social media marketing plays a crucial role in brand awareness, customer engagement, and lead generation. However, choosing the right social media agency in Dubai can be challenging with so many options available. This guide will help you understand what to look for when selecting the best agency for your business.
The Relationship Between Stressful Environment and Academic Performance Among...AJHSSR Journal
油
ABSTRACT : This study aimed to deduce the academic performance of the University of Mindanao Criminology
students and its relationship with stressful environments and mediated by their psychological well-being. The
stratified simple random sampling technique selected 300 Criminology students as respondents. The study utilized
an adapted questionnaire to gather the needed data. The study used Mean, Pearson Product Moment Correlation,
Medgraph using Sobel z-test, and path analysis to analyze the collected data. The study disclosed that the
Criminology students' psychological well-being and academic performance are high. On the other hand, the
stressful environment they experienced was rated moderately. A significant correlation was observed between the
stressful environment and the academic performance of Criminology. Furthermore, there is a significant
correlation between the stressful environment and the psychological well-being of Criminology students and the
psychological well-being and academic performance of the Criminology students. The mediation test revealed
that psychological well-being fully mediated the relationship between the stressful environment the Criminology
students experience and their academic performance.
KEYWORDS - stressful environment, academic performance, psychological wellbeing, mediation.
In todays competitive job market, having a strong LinkedIn presence is essential for both individuals and businesses. Whether youre looking to enhance your professional network, promote your brand, or connect with potential clients, buying LinkedIn accounts can be a strategic move. Purchasing pre-established accounts allows you to leverage existing connections and credibility, providing an instant boost to your online visibility.
When you buy LinkedIn accounts, you gain access to a platform with millions of professionals across various industries. This enables you to tap into new opportunities, engage with industry leaders, and showcase your expertise. Its an effective way to save time and effort in building a network from scratch.
BRAINROT VALIDATION AND THE ELITIST CULTURE ONLINEpeachykid08
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This ppt analyses how Brain-rot has become part and parcel of everyone's day to day life and how it is affecting us as a society, along with discussing its who where when how why
A comprehensive Local SEO Audit evaluates your online presence to identify strengths and weaknesses, ensuring your business is easily discoverable by local customers. Key elements include auditing your Google Business Profile, checking NAP consistency, optimizing on-page SEO for local pages, conducting local keyword research, performing a technical SEO audit, assessing content relevance, reviewing social media engagement, analyzing local traffic metrics, auditing local citations, and evaluating backlinks for local authority.
GRAB Market Expansion of Online Transportation Businesses in IndonesiaAJHSSR Journal
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ABSTRACT: This research aims to determine the impact of market expansion carried out by Grab, an online
transportation service provider company from Singapore, on the online transportation business in Indonesia. The
research method used in preparing this thesis is a descriptive method, with data collection techniques in the form
of literature reviews sourced from various literature such as books, journals, articles, official internet sites, news
portals, and reports related to this research. The results of this research show that the market expansion activities
carried out by Grab in Indonesia have had an impact, namely the enactment of the latest regulations and laws
regarding online transportation business operations in Indonesia. Apart from that, the presence of Grab in
Indonesia also revives competition in the online transportation business in Indonesia in the initial process of its
development, several experts believed the science of International Relations covered all relations between
countries, was very dynamic and developed in accordance with the conditions of the natural environment and the
conditions of the human social environment. In Schwarzenbeger's opinion, International Relations is the subject
of sociology which studies international society. In this way, the science of International Relations in a general
sense does not only cover politics, but also includes other elements such as social, economic, cultural, defense
and security, tourism, and cultural exchange. (Perwita & Yani, 2005). The dynamic scope of International
Relations science and the increasing development of the times have finally given rise to other elements of
International Relations science. One of them is the element of international trade which is part of the economic
element of the science of International Relations. Barro (2003) explains that economic growth is closely related
to the openness of a country's economy, where international trade will have a positive and significant impact on
economic growth. Therefore, almost every country has carried out international trade activities. The driving
factors why countries carry out activities are differences in natural resources, differences in production factors,
different economic conditions, not all countries can produce certain goods, the existence of a profit motive in
trade, and competition between nations.
Keywords: GRAB, Online Transportation, Business Service, E-commerce, Indonesia
Carnival Across The Globe: Social Media InsightsUNICEPTA
油
UNICEPTA analyzed the public discourse on social media throughout the year regarding various Carnival festivities across the globe. Which carnival generates the most engagement on social media? Which countries are in the focus of the public?
Carnival captivates millions worldwide, but which festivities spark the most engagement on social media? UNICEPTA analyzed global public discourse throughout the year to uncover which Carnival celebrations generate the highest buzz online. From Rio to Cologne, from Mardi Gras to Barranquilla - our data-driven insights reveal which countries dominate the conversation and how regional traditions shape engagement. Discover the key trends, cultural significance, and social media impact of the worlds most celebrated Carnivals.
Buy Facebook Reactions Boost Your Posts Instantly Sociocosmos.pdfSocioCosmos
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Looking to increase engagement on your Facebook posts? Sociocosmos offers a reliable and efficient way to buy Facebook reactions. Get the reactions you need to make your content stand out and reach a wider audience. Enhance your social proof and create a buzz around your posts with our easy-to-use service. We provide genuine reactions, ensuring a natural and organic look for your profile. Discover how Sociocosmos can help you amplify your Facebook presence today.
Amplifying Black Voices: The Power of Social Media Listening & Inclusive Mark...Jasper Colin
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As Black History Month 2025 wraps up, social media has only scratched the surface of how different generations engage with Black culture, history, and representation.
2. Programme
1. Have you got the SocMed attitude?
2. Getting to grips with Twitter
3. Lessons learnt @ResearchUGent
Time for questions?
Why not tweet along using #BESTPRAC
際際滷s online via
www.slideshare.net/sterretje8
2/29Illustrations by Edelawit
3. Know why & what
Storytelling &
authenticity
Power of the network
3/29
Ultimate goal?
Content?
4. Know why & what
Storytelling &
authenticity
Power of the network
4/29
Style & narrative
Voice
Ultimate goal?
Content?
5. Know why & what
Storytelling &
authenticity
Power of the network
5/29
Meaningful encounters
Multiplier &
amplicification effect
Style & narrative
Voice
Ultimate goal?
Content?
6. Pixar says:
Why must you tell
tell this story?
Whats the belief
belief burning
within you that
your story feeds off
off of?
Thats the heart of
of it.
6/29
7. Know why & what
Storytelling &
authenticity
Power of the network
7/29
Ultimate goal?
Content?
Style & narrative
Voice
Meaningful encounters
Multiplier &
amplicification effect
8. 8/29
What do you want to achieve by engaging with social media?
Consider producing social media content as a normal part of your (working)
life
Develop a sense of the advantages and limitations of each different platform
Be realistic about the time available to you. Know who can help you.
Be aware of your digital footprint. Invest in visibility.
Re-use content but adapt. Get your timing and story right.
Have fun!
Adaptation of Top Tips for academics on blogging and social media by Mark
Carrigan
16. 140 characters
Its all in the mix: 30-70
Thick instead of thin tweets
Dont start a tweet with @
Visuals rule
16/29
17. 17/2
A hashtag immediately expands
the reach of your tweet beyond
just those who follow you, to
reach anyone interested in that
hashtag phrase or keyword.
- Related
hashtags?
- Influencers
hashtags?
- Not too long,
not too many!
- Double
check: could
chosen
hashtag
mean
something
else entirely?
- Beware of
trending
topics!
- Storify?
23. 23/29
Determine a strategy and
stick to it
Management of expectations: bio & content to
match
Tweet thickly and according
to the rules
Build a network, include influencers, advertise
your existence
Social medium = interact & be nice
24. 24/29
Extra channel
Filling the void
More than press releases and success
Real-life science
Context
Different voice
More than faceless admin
Making policy engaging
Modern academic
Digital presence
Open science: collaboration & sharing
Online community > offline community
Beyond the usual suspects
Solidarity
Selecting
Informing & educating
Helping
Amplifying
Match-making
Fluffing
25. 25/29
Commit
Tone of voice matters
Balanced (= neutral?)
Positive but honest > authenticity
Part of integrated communication strategy & research policy
One story
Multichannel
Use for good
Develop in-house expertise and share your knowledge
#9: Twitter is a great way of starting at with social media because it not only offers you a platform to interact with specific target groups + a broader audience, it also doubles as a tool for your work as a research administrator/policy advisor. It is a medium which is liked and used by your scientific community. It also helps you to condense everything to its essence. It s a place where you can experiment without doing too much damage or spending a lot of resources.
#12: Notifications: Keeping it manageable and learning from activity
#14: Importance of a good bio
Odd followers and bots: it happens
With time, you'll become adept at discerning who is worth following and who is not. There's no set strategy for this it's completely up to you and your own personal tastes. It might also depend on your strategy.
Twitter etiquette does not require that you follow someone just because they follow you, but following someone is a way of indicating your presence to them. You could also use mentions in the same way.
LISTS
A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list.
Lists are used for reading Tweets only. You cannot send or direct a Tweet to members of a list, for only those list members to see.
You can follow Twitter profiles using lists without actually following their accounts, which means these users arent notified that youre following them.
Idea: If youre going to an event or attended one in the past add the people associated with the event to a Twitter List.
#15: DIRECT MESSAGE
Direct Messages are private messages sent from one Twitter user to other Twitter users. You can use Direct Messages to communicate privately with a single person or with a group of people.
You can start a conversation with anyone who follows you.
Some accounts, including businesses, have enabled a setting to receive Direct Messages from anyone. You can send a Direct Message to these users even if they dont follow you.
There is an account limit of 1,000 Direct Messages sent per day.
#17: REPLY AND MENTION
When you reply to a Tweet, @usernames will not automatically be added to the beginning of the reply, giving you all 140 characters to use in your response. You can see the full list of participant usernames in the conversation by clicking or tapping the prompt above the Tweet.
To add additional people to a conversation, swipe down to close the editing screen, and then simply type their @username into your Tweet. A manually-typed username in the text box will count towards your 140 character limit.
- Visiting another user's profile page on Twitter will not display Tweets that mention them. However, you can search for all Tweets mentioning their username in the search box. Search for "@username" to view results.
- People will only see others' @replies in their home timeline if they are following both the sender and recipient of the @reply.
- People will see any mentions posted by someone they follow (all mentions are treated like regular Tweets).
- People with protected Tweets can only send @replies to their approved followers.
If someone sends you an @reply and you are not following the user, the reply will not appear on your Tweets timeline. Instead, the reply will appear in your Mentions tab. You can click People you follow at the top of the Mentions timeline to only display mentions from users you are following.
It's a good idea to be judicious in your use of the Twitter @ reply button. If you're trying to have a direct conversation with someone, be sure your tweets are interesting before you start sending a barrage of Twitter replies. (of course, no DM is possible to multiple contacts)
TWITTER CANOE
If youve been @-mentioned in a conversation on Twitter that mentions a lot of other users and that doesn't stop until the people involved run out of things to say, congratulations! Youve been roped into a Twitter canoe.
A canoe is a conversation on Twitter that keeps rolling and adding new people until people get annoyed or bored and stop talking to each other. Adding yourself to a Twitter canoe is a bit of a bold moveetiquette calls for someone to add you first.
SUBTWEETING and TWEETSTORMS > CODE of CONDUCT
#21: https://blog.bufferapp.com/best-time-to-tweet-research
Only one rule: get to know your audience! Try some things out.
#22: DOING IT RIGHT? 5 possible indicators:
Your followers are reacting: you should be able to see a reaction ripple through your feed.
Your number of followers is steadily and naturally growing. If your follower numbers are falling, tweet less; if theyre static, tweet more.
The right people are seeing and responding to your tweets. Connect with the influencers.
You treat Twitter interactions differently than promotions. If you are using your Twitter account strictly as a promotional channel, people will treat it as such.
Your posts yield real results.
#23: DOING IT RIGHT? 5 possible indicators:
Your followers are reacting: you should be able to see a reaction ripple through your feed.
Your number of followers is steadily and naturally growing. If your follower numbers are falling, tweet less; if theyre static, tweet more.
The right people are seeing and responding to your tweets. Connect with the influencers.
You treat Twitter interactions differently than promotions. If you are using your Twitter account strictly as a promotional channel, people will treat it as such.
Your posts yield real results.