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Student Presentation: Ablaze chamber orchestra

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The Ablaze Chamber Orchestra seeks to increase engagement and ticket sales through social media efforts. Their goals are to increase Facebook fans to 500, generate ticket sales of at least 300 through Eventbrite by May 2013 and sell out their September 2013 concert, and increase their YouTube subscribers and views. Their strategies include linking between their Facebook page and website, posting YouTube videos and engaging on Facebook, selling tickets through Eventbrite with Facebook contests and promotions, and creating entertaining YouTube videos including behind-the-scenes content. They will measure success through metrics like Facebook reach and interactions, ticket sales, YouTube views and subscriptions.

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ABLAZE CHAMBER ORCHESTRA
GOALS 1. Increase Facebook fans 2. Generate ticket sales 3. Increase YouTube subscribers and views
VIDEO YouTube Video
INCREASING FACEBOOK FANS Actions Why Desired KPI Response Group members Targeted audience Facebook fans - Reach 500 fans link the Ablaze interacts with other increase and before Sept Wordpress site to social media tools generate buzz 2013 (next their Facebook other than through comments concert) page. Youtube Facebook. Want to and likes and - Reach minimum videos drive towards one. shares to their 100 people sae posted/commented friends. this post per through Facebook post figure and Facebook page will remain Ratio of 4:1 Ratio 4:1 to generate a sense consistent between orchestra- prevent page from of community, and growth related fun becoming feel engaged to the - Minimum facts/posts and info Advertisement group, share with interaction rate about Ablaze page other fans on the of 1% from total page fans on post
GENERATE TICKET SALES Actions Why Desired KPI Response Tickets sold Eventbrite is free To have attendees - Sell minimum of through Eventbrite and easy to set up. bring along their 300 tickets by Increasing page family members end of May Link posted by ranking for search and or friends to 2013 via Ablaze members engines and tracks the concert Eventbrite through Facebook, where sales are (multiple ticket per - Sell out concert YouTube, coming from. transactions) (500 seats) by Wordpress and Sept 2013 Twitter. Funneling Allows group Sell out concert traffic to Eventbrite. emails to be sent out Contest: win a Generate hype and meal, 3 tickets and Give incentive to create audience - Reach 500 fans post show talk with sign up to interaction before Sept orchestra by liking facebook page and 2013 to Facebook page. follow Ablaze social media
INCREASE YOUTUBE PRESENCE Actions Why Desired KPI Response Fun and Videos give human Short term: - 500 views on entertaining videos face to the music generate views so key promotional and can give more there is pieces in Behind the scenes personality to the awareness of anticipation of video of orchestral orchestra Ablaze orchestra event (Sept practice 2013) YouTube will be the Long term: create - 2000 total views Few key dress database for all a community and on YouTUbe performance in multimedia (music, engaged viewers channel performance hall to videos, quick by commenting, - 5% growth in showcase talent playback of event) possibly through monthly collaboration with subscription contest - Minimum 5 comments per video

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Student Presentation: Ablaze chamber orchestra

  • 2. GOALS 1. Increase Facebook fans 2. Generate ticket sales 3. Increase YouTube subscribers and views
  • 3. VIDEO YouTube Video
  • 4. INCREASING FACEBOOK FANS Actions Why Desired KPI Response Group members Targeted audience Facebook fans - Reach 500 fans link the Ablaze interacts with other increase and before Sept Wordpress site to social media tools generate buzz 2013 (next their Facebook other than through comments concert) page. Youtube Facebook. Want to and likes and - Reach minimum videos drive towards one. shares to their 100 people sae posted/commented friends. this post per through Facebook post figure and Facebook page will remain Ratio of 4:1 Ratio 4:1 to generate a sense consistent between orchestra- prevent page from of community, and growth related fun becoming feel engaged to the - Minimum facts/posts and info Advertisement group, share with interaction rate about Ablaze page other fans on the of 1% from total page fans on post
  • 5. GENERATE TICKET SALES Actions Why Desired KPI Response Tickets sold Eventbrite is free To have attendees - Sell minimum of through Eventbrite and easy to set up. bring along their 300 tickets by Increasing page family members end of May Link posted by ranking for search and or friends to 2013 via Ablaze members engines and tracks the concert Eventbrite through Facebook, where sales are (multiple ticket per - Sell out concert YouTube, coming from. transactions) (500 seats) by Wordpress and Sept 2013 Twitter. Funneling Allows group Sell out concert traffic to Eventbrite. emails to be sent out Contest: win a Generate hype and meal, 3 tickets and Give incentive to create audience - Reach 500 fans post show talk with sign up to interaction before Sept orchestra by liking facebook page and 2013 to Facebook page. follow Ablaze social media
  • 6. INCREASE YOUTUBE PRESENCE Actions Why Desired KPI Response Fun and Videos give human Short term: - 500 views on entertaining videos face to the music generate views so key promotional and can give more there is pieces in Behind the scenes personality to the awareness of anticipation of video of orchestral orchestra Ablaze orchestra event (Sept practice 2013) YouTube will be the Long term: create - 2000 total views Few key dress database for all a community and on YouTUbe performance in multimedia (music, engaged viewers channel performance hall to videos, quick by commenting, - 5% growth in showcase talent playback of event) possibly through monthly collaboration with subscription contest - Minimum 5 comments per video