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Suggestive Service
Suggestive selling is a technique
used to get the customer to make
additional purchases thereby
increasing the sale amount.
1
It is to increase the customers
original order by giving them
suggestions and ideas and in turn
increasing customers satisfaction
and average spent.
2
The golden rule for suggestive
selling is Persuade, Do Not Deceive.
.
3
This means that there are
certain skills that you need to
employ in order for you to get
the customer on your side.
4
What is suggestive
selling ?
GOA
L1
Create a
long term
relationship
with your
customers
GOA
L2
Increase
customer
satisfaction,
by
suggesting
additional
products
GOA
L3
1
Create a
long term
relationship
with your
customers
GOA
L1
Create a
long term
relationship
with your
customers
Increase
sales as
well as
gross profit
GOA
L4
Increase
growth for
the
business
Goal of suggestive Selling
Know your
Products
 Know the product name,
and pronunciation,
ingredients, methods of
cooking, portion size, the
sauces etc.
 Know the selling price of
your products.
Who knows the
food best in your
Store ?
 Most customers will come
into the store without
knowing what to buy.
 It depends on you to
make the customers
experience even better by
suggesting food and
drinks to meet their
needs and wants.
Know your
Customers
 Know all your menu
items  how they taste,
how they are prepared
and the presentation.
This helps you when you
are going to suggest to
the customer.
 Know your customers
and assess who is the
host(the one paying).
Recommend a product that goes
along with what the customer is
buying for example cheese with
a burger.
The way you welcome your
customer helps build rapport
and the customer warms up
to you.
Be on the lookout for
chances to increase
sales.
Give your customer
choices.
It Begins by
welcoming
our guests
Identify
opportunities
Recommend
additional
products
Never be pushy
You could also
move our drinks
by saying
 would you like our
ice cold drinks with
your order?
You can also say
Allow me to recommend
our whacky Wednesday
special. You will certainly
like it. It is delicious.
A customer
orders a Pizza
only
You can say, would you
care for some extra
cheese or our crispy
twisty bread?
Selling by suggestion
 Recommend-  I think you should also get ..
 Suggest: You might also want to add
 Consult: I have a personal experience with this and I urge you to .
 Question: Have you thought about?... Have you ever tried?
 Ask:  Would you care for?.... Would you like?....
 You can only sell a product if you know that product by heart!
 You never know who you are selling the product to so be careful!
 Dont take it personally if the customer says no to the sale.
Suggestions for expressing
yourself
Force a Customer
and get
disappointed
when they dont
buy
Lie to a customer
that you do not
have their product
of choice so you
can sell a high
priced option
Give a customer what
they did not order
Always Remember
Never

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Suggestive selling.pptx

  • 2. Suggestive selling is a technique used to get the customer to make additional purchases thereby increasing the sale amount. 1 It is to increase the customers original order by giving them suggestions and ideas and in turn increasing customers satisfaction and average spent. 2 The golden rule for suggestive selling is Persuade, Do Not Deceive. . 3 This means that there are certain skills that you need to employ in order for you to get the customer on your side. 4 What is suggestive selling ?
  • 3. GOA L1 Create a long term relationship with your customers GOA L2 Increase customer satisfaction, by suggesting additional products GOA L3 1 Create a long term relationship with your customers GOA L1 Create a long term relationship with your customers Increase sales as well as gross profit GOA L4 Increase growth for the business Goal of suggestive Selling
  • 4. Know your Products Know the product name, and pronunciation, ingredients, methods of cooking, portion size, the sauces etc. Know the selling price of your products. Who knows the food best in your Store ? Most customers will come into the store without knowing what to buy. It depends on you to make the customers experience even better by suggesting food and drinks to meet their needs and wants. Know your Customers Know all your menu items how they taste, how they are prepared and the presentation. This helps you when you are going to suggest to the customer. Know your customers and assess who is the host(the one paying).
  • 5. Recommend a product that goes along with what the customer is buying for example cheese with a burger. The way you welcome your customer helps build rapport and the customer warms up to you. Be on the lookout for chances to increase sales. Give your customer choices. It Begins by welcoming our guests Identify opportunities Recommend additional products Never be pushy
  • 6. You could also move our drinks by saying would you like our ice cold drinks with your order? You can also say Allow me to recommend our whacky Wednesday special. You will certainly like it. It is delicious. A customer orders a Pizza only You can say, would you care for some extra cheese or our crispy twisty bread? Selling by suggestion
  • 7. Recommend- I think you should also get .. Suggest: You might also want to add Consult: I have a personal experience with this and I urge you to . Question: Have you thought about?... Have you ever tried? Ask: Would you care for?.... Would you like?.... You can only sell a product if you know that product by heart! You never know who you are selling the product to so be careful! Dont take it personally if the customer says no to the sale. Suggestions for expressing yourself
  • 8. Force a Customer and get disappointed when they dont buy Lie to a customer that you do not have their product of choice so you can sell a high priced option Give a customer what they did not order Always Remember Never