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Suzanne Hirsh
              234B 18th Ave. San Francisco, CA 94121 - 858.999.1940 - SuzanneHirsh@yahoo.com

PROFESSIONAL EXPERIENCE
FIRSTCARE ABSENCE MANAGEMENT                                                       November 2010 – May 2012
Marketing Director, Social Media and Branding                                                   London, UK
•   Directed a complete re-branding of FirstCare’s services including visual identity, voice and web presence.
•   Created and launched marketing campaigns across multiple platforms including social media, email
    campaigns and events to boost engagement and build an online community.
•   Worked closely with the CEO to develop a GTM strategy that covered projected targets for all in-bound
    and out-bound marketing campaigns which saved the company $50,000+.
•   Developed collateral across all FirstCare departments including: Sales collateral, PR and marketing content,
    customer messaging and all website content.
•   Managed internal and external partners including PR, Parliamentary Consultants, Telemarketing, Design
    and more.

FOCUS PR                                                                                 June – September 2009
Publicity Intern                                                                                   London, UK
•   Performed client promotion, including event planning, social networking outreach, press release placement
    and distribution for such companies as Avent-Phillips, Cadbury, Godiva, Harveys, Makers Mark and Ugg.
•   Edited press releases and client collateral as well as being part of a team that developed product imaging
    for magazines and press.

HODDER & STOUGHTON PUBLISHING                                                                        March 2009
Publicity Department Intern                                                                         London, UK
•   Arranged nationwide book promotions, assisted with social media campaigns and reviewed publishing
    proposals for the editorial department for consistent messaging.

ADVECOR, INC.                                                                          March – September 2008
Marketing Assistant                                                                              San Diego, CA
•   Used direct mail campaigns and wrote targeted content to support all clients with brand development and
    market awareness.
Bodlab Executive Assistant
•   Assisted the founder of a new health supplement company with the requirements of a start-up. Role
    included brand and product development, website design and content, sales, event planning, audience
    definition, online lead development, SEO, and outbound marketing involving Google AdWords.

EDUCATION
CITY UNIVERSITY OF LONDON London, UK                                                                January 2010
Masters of Arts, Media and Communications with Merit
WHEATON COLLEGE Norton, MA                                                                             May 2005
Bachelor of Arts, Music major with a minor in Ethnomusicology

SKILLS
Google Analytics, Google AdWords, WordPress, SalesForce, ZoomInfo, Gorkana, copywriting, Microsoft
Office Suite, Sage, Facebook, Twitter, LinkedIn, Tumblr and other social media platforms, conversational
Spanish

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Suzanne Hirsh Resume

  • 1. Suzanne Hirsh 234B 18th Ave. San Francisco, CA 94121 - 858.999.1940 - SuzanneHirsh@yahoo.com PROFESSIONAL EXPERIENCE FIRSTCARE ABSENCE MANAGEMENT November 2010 – May 2012 Marketing Director, Social Media and Branding London, UK • Directed a complete re-branding of FirstCare’s services including visual identity, voice and web presence. • Created and launched marketing campaigns across multiple platforms including social media, email campaigns and events to boost engagement and build an online community. • Worked closely with the CEO to develop a GTM strategy that covered projected targets for all in-bound and out-bound marketing campaigns which saved the company $50,000+. • Developed collateral across all FirstCare departments including: Sales collateral, PR and marketing content, customer messaging and all website content. • Managed internal and external partners including PR, Parliamentary Consultants, Telemarketing, Design and more. FOCUS PR June – September 2009 Publicity Intern London, UK • Performed client promotion, including event planning, social networking outreach, press release placement and distribution for such companies as Avent-Phillips, Cadbury, Godiva, Harveys, Makers Mark and Ugg. • Edited press releases and client collateral as well as being part of a team that developed product imaging for magazines and press. HODDER & STOUGHTON PUBLISHING March 2009 Publicity Department Intern London, UK • Arranged nationwide book promotions, assisted with social media campaigns and reviewed publishing proposals for the editorial department for consistent messaging. ADVECOR, INC. March – September 2008 Marketing Assistant San Diego, CA • Used direct mail campaigns and wrote targeted content to support all clients with brand development and market awareness. Bodlab Executive Assistant • Assisted the founder of a new health supplement company with the requirements of a start-up. Role included brand and product development, website design and content, sales, event planning, audience definition, online lead development, SEO, and outbound marketing involving Google AdWords. EDUCATION CITY UNIVERSITY OF LONDON London, UK January 2010 Masters of Arts, Media and Communications with Merit WHEATON COLLEGE Norton, MA May 2005 Bachelor of Arts, Music major with a minor in Ethnomusicology SKILLS Google Analytics, Google AdWords, WordPress, SalesForce, ZoomInfo, Gorkana, copywriting, Microsoft Office Suite, Sage, Facebook, Twitter, LinkedIn, Tumblr and other social media platforms, conversational Spanish