Swot analysis
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SWOT analysis, an acronym for strengths, weaknesses, opportunities, and threats, serves as a strategic evaluation tool for organizations, emphasizing both internal and external factors impacting business performance. It originated from research funded by Fortune 500 companies in the 1960s and has become a widely used technique in strategic management, as demonstrated by surveys indicating its relevance. Conducting a SWOT analysis involves identifying key factors, which helps organizations strengthen their positions against competitive threats and exploit opportunities effectively.
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Reference
Have, S., Have, W., Stevens, F. (2003), Key management models, Edinburgh, PEARSON. 2003 pg. 202-205
Humphrey, A. , (2005), SWOT Analysis for Management Consulting, SRI newsletter [Online] Available at:
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Johnson, g., Scholes, k., (2008), EXPLORING CORPORATE STRATEGY, 8th Ed. , Edinburgh, Pearson, pg. 127
Kotler, P., Keller, K., (2012), Marketing Management, 14th Ed., new jersey, Pearson, pg.48
Ritson, N., (2013), Strategic management, bookboon.com, 2th ed., [Online] Available at: http://bookboon.com/en/strategicmanagement-ebook
[Accessed 24 March 2017]. Pg73-76
Renault, V., (n.d.), SWOT Matrix. [Online] Available at: http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and-
resources/swot-analysis/main [Accessed 5 April. 2017].
Thomas L. Wheelen, J. and Hunger, D., (2012), Strategic management and business policy: toward global sustainability, 13th ed., Person, pg.
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- 3. In Below the action for SWOT analysis structuring: (SWOT Matrix, n.d.) Reference Have, S., Have, W., Stevens, F. (2003), Key management models, Edinburgh, PEARSON. 2003 pg. 202-205 Humphrey, A. , (2005), SWOT Analysis for Management Consulting, SRI newsletter [Online] Available at: https://www.sri.com/sites/default/files/brochures/dec-05.pdf [Accessed 2April. 2017]. Johnson, g., Scholes, k., (2008), EXPLORING CORPORATE STRATEGY, 8th Ed. , Edinburgh, Pearson, pg. 127 Kotler, P., Keller, K., (2012), Marketing Management, 14th Ed., new jersey, Pearson, pg.48 Ritson, N., (2013), Strategic management, bookboon.com, 2th ed., [Online] Available at: http://bookboon.com/en/strategicmanagement-ebook [Accessed 24 March 2017]. Pg73-76 Renault, V., (n.d.), SWOT Matrix. [Online] Available at: http://ctb.ku.edu/en/table-of-contents/assessment/assessing-community-needs-and- resources/swot-analysis/main [Accessed 5 April. 2017]. Thomas L. Wheelen, J. and Hunger, D., (2012), Strategic management and business policy: toward global sustainability, 13th ed., Person, pg. 176