Synereo Network Dynamics Chapter 1
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The document introduces Synereo, a network designed to facilitate connections among friends and peers, likening it to an electrical circuit where user engagement impacts data flow. It discusses concepts like 'reo,' indicating relative influence, and how interaction distances among users affect content visibility and engagement. As relationships evolve within the network, content can be rebroadcast to a wider audience, enhancing its reach and effectiveness.
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Synereo Network Dynamics Chapter 1
- 1. Synereo Network Dynamics Version 1.0 Dor Konforty, 11.1.2014 Founders@synereo.c
- 2. Chapter 1 The Basics
- 3. You This is you. The Basics
- 4. Bob This is your Home Synereo. You Jane Phoebe Joey Rachel Monica Sue Chandler The Home Synereo is the network of your friends and peers. People youve chosen to connect with mutually. The Basics - Home
- 5. The Basics Synereo (syn=together; rheo=flow; say scenario) is designed as an electrical circuit, with users functioning as electrical components modulating electrical flow. User engagement with content has a direct impact on the way data flows across the network. As the network grows and learns from its users, its topology adapts and changes to accommodate them.
- 6. The Basics - Reo Circle size indicates Reo: relative influence in your Home Synereo. The distance between your circle and anothers reflects how much you interact. You Distance determines how hard it is to get your content across. Reo determines the visibility of the content once it gets there. Jane Phoebe Joey Rachel Monica Sue Chandler Bob Reo
- 7. Joey and Phoebe are your closest friends. They arent the most popular people on the network, but you always engage with each other online. You The more someone interacts with you, the more you draw them into your circle. The closer a user is, the easier it is for you to get their attention. Jane Phoebe Joey Rachel Monica Sue Chandler Bob The Basics - Distance
- 8. Bob, Monica, and Rachel interact with you less, but they are a core part of your network, and you can easily get your content to them. You Jane Phoebe Joey Rachel Monica Sue Chandler Bob The Basics - Distance
- 9. Far-away interactions are much more indicative of the quality of your content. When distant peers interact with your content, your Reo increases more than when your closer friends do it. Sue, Jane, and Chandler dont engage with your content very often; these are the outskirts of your network, the people who know and appreciate you less than others. You Jane Phoebe Joey Rachel Monica Sue Chandler Bob The Basics - Distance & Reo
- 10. You Bob Michael Joey Sue Your friend Joey has his own Home Synereo and sees the network differently. Chandler For starters, since you engage with him less often than the other people in his Home Synereo, you are farther away from him from his perspective. The Basics - Asymmetricity
- 11. Sue The Basics - Rebroadcasting If Joey interacts with content you share, that content is broadcast to his Synereo. Bob Michael Joey Chandler Since some of your friends are closer to Joey, it now becomes easier for your content to reach them. You
- 12. Bob Michael Joey Sue Chandler Joey is also connected to Michael, who is not a part of your Home Synereo. If Michael chooses to engage with your content, you receive a significant Reo increase. You The Basics - Rebroadcasting
- 13. You This rebroadcasting effect allows your content to permeate to larger and larger crowds. The Basics - Permeation
- 14. You As relationships form, change and grow, and as information flow is shaped by ongoing user interaction, the network dynamically evolves to facilitate that flow to where it will be appreciated. The Basics
- 15. Stay tuned for Chapter 2, where well examine the Synereo: a platform for communities and interest groups, operating as a cross between hashtags and Facebook groups. Well explore the community management tools Synereos offer and see how they help the network evolve beyond the peer to peer interplay discussed in this chapter. ynereos